CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA

NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign that Amazon has launched on Circuito Gran Vía to encourage...

THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS

NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...

REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS

NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This winter is coming with lots of excitement. Red Bull has chosen our screens to present “The Winter Edition”, its new flavour for this season, in Madrid. A 3D piece that serves...

CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT

NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is coming to Circuito Gran Vía! With the help of the Lotería Nacional and the giant golden drum representing the most famous draw of the year, the 15 screens on our circuit...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...

TAG HEUER

TAG HEUER

TAG HEUER 3D CREATIVITY |  TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

OUR LATEST EVENTS

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...

LOGITECH TURNS CALLAO INTO GAMING TERRITORY

LOGITECH TURNS CALLAO INTO GAMING TERRITORY

SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the quintessential gathering in this field, attended by leading figures from the world...

AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS

AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS

SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...

3D AD CAMPAIGNS

NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT

NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT

NOVEMBER 2024 Actions on our screens  NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT  All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has just launched on the screens of Circuito Gran Vía to publicise its new...

SCREEN SYNCHRONIZATION

JURASSIC PARK’S DINOSAURS COME TO CALLAO

JURASSIC PARK’S DINOSAURS COME TO CALLAO

Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO  For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

APRIL 2017 Actions on our screens  SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA   To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....

PREMIERES

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

MOBILE RETARGETING

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

JUNE 2021 Actions on our screens   BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN   New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

JUNE 2021 Actions on our screens   NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY   The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...

LIVE BROADCASTS

MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE

MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE

JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

MAY 2021 Other actions on our screens  LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR   The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...

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