CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST FILMS
MARKETING ACTIONS ON OUR SCREENS
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO...
REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This...
CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT
NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is...
POCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TV
NOVEMBER 2025Actions on our screensPOCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE...
THE NFL ANNOUNCES ITS ARRIVAL IN MADRID, AT CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensTHE NFL ANNOUNCES ITS ARRIVAL IN MADRID, AT CALLAO CITY LIGHTS...
LA LATINA ANNOUNCES THE PREMIERE OF “OLIVER TWIST” ON THE SCREENS OF CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensLA LATINA ANNOUNCES THE PREMIERE OF “OLIVER TWIST” ON THE...
100 YEARS OF CINES CALLAO
ONE HUNDRED YEARS OF THE BEST FILMS
‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.
OUR CASE STUDIES
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...
TAG HEUER
TAG HEUER 3D CREATIVITY | TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...
FORMULA 1 THE EXHIBITION
FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE | SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...
OUR LATEST EVENTS
THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS
NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...
CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY
NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...
PREMIERES
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars of the third season of The Walking Dead: Daryl Dixon. A packed square...
3D AD CAMPAIGNS
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA
DECEMBER 2024Actions on our screensNESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍAWith the arrival of Christmas, our tables are filled with sweets and all kinds of culinary treats. Among them, Caja Roja de Nestlé, an...
LIVE BROADCASTS
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
SCREEN SYNCHRONIZATION
JURASSIC PARK’S DINOSAURS COME TO CALLAO
Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
APRIL 2017 Actions on our screens SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....
MOBILE RETARGETING
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more than 27 million impacts. 50,29% of the audience was male and 49,71%...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
JUNE 2021 Actions on our screens NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS
APRIL 2022 Callao City Arts CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS Callao City Arts brings two contrasting proposals in April. The minimalism of the Swedish photographer Marcus Cederberg and the frenetic rhythm of the images of...
WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS
FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...
TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS
NOVEMBER 2021 Callao City Arts TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, offers this November an exhibition of the work of the American...
CORPORATE SOCIAL RESPONSIBILITY
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
