CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA

AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA Mahou launches a campaign on the screens of Circuito Gran Vía to promote Plaza Mahou. A space located in the Santiago Bernabéu stadium, where you can enjoy freshly...

TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS

AUGUST 2025Actions on our screens TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS Alba Vera, Andrea Salcedo, Cristian del Valle... are some of the most prominent content creators on TikTok Live. The popular social network is launching a...

IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS

JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a campaign at Callao City Lights to announce its arrival in Madrid at the...

TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS

JULY 2025Actions on our screens TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS La del manojo de rosas, Agua, azucarillos y aguardiente, Doña Francisquita, El barberillo de Lavapiés... these are the zarzuelas included in the summer programme at...

STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN

JULY 2025Actions on our screens STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN On the occasion of their upcoming performance in Madrid, the Stray Kids fan club has launched a campaign on the screens of Callao City Lights to welcome the popular Korean band to Spain. Stray...

NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA

JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA 'Feed the Phantom'. This is the slogan for Nike's latest campaign, launched at Circuito Gran Vía to announce the release of the new Phantom 6 football boots. The campaign features an...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...

TAG HEUER

TAG HEUER

TAG HEUER 3D CREATIVITY |  TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

OUR LATEST EVENTS

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

3D AD CAMPAIGNS

NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT

NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT

NOVEMBER 2024 Actions on our screens  NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT  All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has just launched on the screens of Circuito Gran Vía to publicise its new...

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

OCTOBER 2024 Actions on our screens  MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS  With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...

SCREEN SYNCHRONIZATION

JURASSIC PARK’S DINOSAURS COME TO CALLAO

JURASSIC PARK’S DINOSAURS COME TO CALLAO

Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO  For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

APRIL 2017 Actions on our screens  SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA   To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....

PREMIERES

CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL

CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL

DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS

OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS  The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...

MOBILE RETARGETING

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

JUNE 2021 Actions on our screens   BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN   New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

JUNE 2021 Actions on our screens   NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY   The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...

LIVE BROADCASTS

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

MAY 2021 Other actions on our screens  LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR   The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...

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