CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’

FEBRUARY 2024 Events in our space  EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’  Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...

ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA

JANUARY 2025 Actions on our screens  ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year free on shopping baskets'. This is the new promotion that Zurich has just launched on the 15 screens of Circuito Gran Vía. Under the slogan ‘We care about you’, the...

LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS

JANUARY 2025 Actions on our screens  LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY LIGTHSSay no to horns and give yourself a divorce'. This is the original greeting that the legal services company Legálitas has prepared for Valentine's Day. A humorous...

MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA

JANUARY 2025 Actions on our screens  MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍAFive Star is not a recipe, it is a commitment'. This is the slogan that presides over the campaign that Mahou has just launched in Circuito Gran Vía to pay tribute to its...

LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS

JANUARY 2025 Actions on our screens  LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme once again relies on our screens, this time to present Lash Idôle, its new mascara. Natural volume, ultra definition and lifting effect up to 24h are some of the...

AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍA

JANUARY 2025Actions on our screensAVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍAElevate the way you fly'. This is the claim of the campaign that Avianca has launched in Circuito Gran Vía to promote Insignia, its new business class experience on...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...

TAG HEUER

TAG HEUER

TAG HEUER 3D CREATIVITY |  TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

OUR LATEST EVENTS

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OCTOBER 2024 EVENTS IN OUR SPACE  OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to celebrate ‘Innovation is you’, an event where the latest developments...

INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR

INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR

OCTOBER 2024 EVENTS IN OUR SPACE  INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our emblematic Sala1 to hold the final gala of ‘Inimitables’. This third...

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE

OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...

3D AD CAMPAIGNS

MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE

MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE

JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE  Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...

RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT

RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT

JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT  Renfelaunches a campaign in Circuito Gran Vía to show the improvements of its railway services, with more trains and destinations and with the best punctuality commitment. The...

ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS

ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS  An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...

SCREEN SYNCHRONIZATION

JURASSIC PARK’S DINOSAURS COME TO CALLAO

JURASSIC PARK’S DINOSAURS COME TO CALLAO

Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO  For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

APRIL 2017 Actions on our screens  SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA   To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....

PREMIERES

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

JULY 2024 EVENTS IN OUR SPACE  FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.  Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...

MOBILE RETARGETING

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

JUNE 2021 Actions on our screens   BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN   New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

JUNE 2021 Actions on our screens   NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY   The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS

CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS

JUNE 2019 Actions on our screens  CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS  The Champions League final has also been played in Callao. Some of the main sponsors of this competition and other collaborating brands have chosen the most visited place...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...

CORPORATE SOCIAL RESPONSIBILITY

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

MAY 2021 Other actions on our screens  LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR   The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...

CALLAO CITY LIGHTS JOINS EARTH HOUR

CALLAO CITY LIGHTS JOINS EARTH HOUR

MARCH 2021 CSR ACTIONS ON OUR SCREENS  CALLAO CITY LIGHTS JOINS EARTH HOUR  Once again this year, Callao City Lights has participated in Earth Hour, the WWF initiative that aims to raise public awareness of the need to protect Nature and combat climate change. Even...

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

MARCH 2021 CALLAO CITY LIGHTS CSR ACTIONS  CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY   Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens...

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