CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
VIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍA
MARCH 2025Actions on our screensVIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍAOn...
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo,...
ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA
MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start...
LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT...
B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY TRAIN AT GRAN VÍA CIRCUIT THEATRES
JANUARY 2025 Actions on our screens B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY...
ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA
JANUARY 2025 Actions on our screens ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year...
OUR CASE STUDIES
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...
TAG HEUER
TAG HEUER 3D CREATIVITY | TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...
FORMULA 1 THE EXHIBITION
FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE | SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...
OUR LATEST EVENTS
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest Gala, where the awards were presented to the best short films of 2024....
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
3D AD CAMPAIGNS
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has just launched on the screens of Circuito Gran Vía to publicise its new...
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
OCTOBER 2024 Actions on our screens FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA Fuze Tea, Coca-Cola's global ready-to-drink tea brand, launches a campaign in Circuito Gran Vía to invite the public to try it. With the same flavour and bottle...
MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...
SCREEN SYNCHRONIZATION
JURASSIC PARK’S DINOSAURS COME TO CALLAO
Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
APRIL 2017 Actions on our screens SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....
PREMIERES
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...
MOBILE RETARGETING
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more than 27 million impacts. 50,29% of the audience was male and 49,71%...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
JUNE 2021 Actions on our screens NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...
LIVE BROADCASTS
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS
APRIL 2022 Callao City Arts CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS Callao City Arts brings two contrasting proposals in April. The minimalism of the Swedish photographer Marcus Cederberg and the frenetic rhythm of the images of...
WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS
FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...
TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS
NOVEMBER 2021 Callao City Arts TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, offers this November an exhibition of the work of the American...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights has participated in Earth Hour, the WWF initiative that aims to raise public awareness of the need to protect Nature and combat climate change. Even...
