DOOH AUGMENTED REALITY

 

Callao City Lights’ augmented reality platform, both interactive and customisable, allows the Callao square to become the brand’s universe.

The public will be able to see themselves on screen and be the protagonist of actions in real time.

DOOH AUGMENTED REALITY

 

Callao City Lights’ augmented reality platform, both interactive and customisable, allows the Callao square to become the brand’s universe.

The public will be able to see themselves on screen and be the protagonist of actions in real time.

AUGMENTED REALITY IN MADRID

THE MOST ADVANCED AUGMENTED REALITY PLATFORM

The Callao City Lights augmented reality (AR) platform is interactive and customisable. It allows the Callao square to become the brand’s universe and the public can see themselves live on screen and be the protagonist of the action.

 

Callao City Lights has the most advanced augmented reality platform on the market. Created with the collaboration of the agency Wildbytes, this innovative tool allows to combine, on the outdoor screen located in Callao square, the live image of the square with virtual elements, transforming the real world around the public into an interactive and digital universe.

THE USER IS THE PROTAGONIST

ACTION SURROUNDS THE USER

Our augmented reality platform, interactive and customisable, will transform the Plaza del Callao into the brand’s universe and the public will be able to see themselves on screen, becoming the protagonist of the action.

Thanks to the computer vision cameras installed outside the Callao Cinemas, we will be able to see on screen the live image of the square combined with the virtual elements that the client wants to introduce, transforming the real world into an interactive and digital universe.

ICONO_CONTENIDOINMERSIVO

IMMERSIVE CONTENT

CONTENIDO INMERSIVO

We create immersive and social experiences that will transport visitors to different universes, connecting emotionally with the public to achieve a greater impact.

ICONO_CONTENIDOINTERACTIVIDAD-FISICA

PHYSICAL INTERACTIVITY

INTERACTIVIDAD FÍSICA

A platform that amplifies engagement through physical gestural interactivity and allows you to connect with micro-sites or mobile terminals to increase the ability to connect with brands, followers and other communities.

ICONO_INTELIGENCIAARTIFICIAL

ARTIFICIAL INTELLIGENCE

INTELIGENCIA ARTIFICIAL

Thanks to AI and machine learning, we will be able to analyse the behaviour of the public in the square and broadcast the results on our screens.

AUGMENTED REALITY

PLAYING WITH THE ENVIRONMENT

A whole world of possibilities when it comes to creating unique and relevant experiences for the public that daily circulates through the Plaza del Callao, the most visited square in Spain (150 million people a year) and the third busiest in Europe, only behind Piccadilly Circus (London) and the Louvre (Paris).

Use your imagination and creativity to transform the square you see on screen and make the public connect with your brand by interacting with our support.

UNLIMITED AUGMENTED REALITY

IMMERSIVE CONTENT | PHYSICAL INTERACTIVITY | ARTIFICIAL INTELLIGENCE

Augmented reality technology can be applied to live events broadcast on our screens, linked to the weather or connected to e-commerce platforms, exponentially increasing the possibilities of making viral what is happening in the square.

ACTIONS ON OUR SCREENS

OUR CLIENTS

OUR CLIENTS

Contact us

If you have any questions, please contact us at publicidad@callaocitylights.es or fill this form and we will get in touch as soon as possible.

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