DOOH AUGMENTED REALITY

Callao City Lights’ augmented reality platform, both interactive and customisable, allows the Callao square to become the brand’s universe.

The public will be able to see themselves on screen and be the protagonist of actions in real time.

FIND OUT MORE

DOOH AUGMENTED REALITY

Callao City Lights’ augmented reality platform, both interactive and customisable, allows the Callao square to become the brand’s universe.

The public will be able to see themselves on screen and be the protagonist of actions in real time.

FIND OUT MORE

AUGMENTED REALITY IN MADRID

THE MOST ADVANCED AUGMENTED REALITY PLATFORM

The Callao City Lights augmented reality (AR) platform is interactive and customisable. It allows the Callao square to become the brand’s universe and the public can see themselves live on screen and be the protagonist of the action.

Callao City Lights has the most advanced augmented reality platform on the market. Created with the collaboration of the agency Wildbytes, this innovative tool allows to combine, on the outdoor screen located in Callao square, the live image of the square with virtual elements, transforming the real world around the public into an interactive and digital universe.

THE USER IS THE PROTAGONIST

ACTION SURROUNDS THE USER

Our augmented reality platform, interactive and customisable, will transform the Plaza del Callao into the brand’s universe and the public will be able to see themselves on screen, becoming the protagonist of the action.

Thanks to the computer vision cameras installed outside the Callao Cinemas, we will be able to see on screen the live image of the square combined with the virtual elements that the client wants to introduce, transforming the real world into an interactive and digital universe.

IMMERSIVE CONTENT

CONTENIDO INMERSIVO

We create immersive and social experiences that will transport visitors to different universes, connecting emotionally with the public to achieve a greater impact.

PHYSICAL INTERACTIVITY

INTERACTIVIDAD FÍSICA

A platform that amplifies engagement through physical gestural interactivity and allows you to connect with micro-sites or mobile terminals to increase the ability to connect with brands, followers and other communities.

ARTIFICIAL INTELLIGENCE

INTELIGENCIA ARTIFICIAL

Thanks to AI and machine learning, we will be able to analyse the behaviour of the public in the square and broadcast the results on our screens.

CREATE YOUR AUGMENTED REALITY CAMPAIGN

AUGMENTED REALITY

PLAYING WITH THE ENVIRONMENT

A whole world of possibilities when it comes to creating unique and relevant experiences for the public that daily circulates through the Plaza del Callao, the most visited square in Spain (150 million people a year) and the third busiest in Europe, only behind Piccadilly Circus (London) and the Louvre (Paris).

Use your imagination and creativity to transform the square you see on screen and make the public connect with your brand by interacting with our support.

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

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UNLIMITED AUGMENTED REALITY

IMMERSIVE CONTENT | PHYSICAL INTERACTIVITY | ARTIFICIAL INTELLIGENCE

Augmented reality technology can be applied to live events broadcast on our screens, linked to the weather or connected to e-commerce platforms, exponentially increasing the possibilities of making viral what is happening in the square.