JUNE 2021
Actions on our screens
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the public in the area. During the month of May, Callao City Lights screens achieved nearly 9.6 million DOOH impacts, 16% more than in the previous month, with a total audience of nearly 2.2 million unique users.
An audience made up of men (50.45%) and women (49.55%), mostly aged between 26 and 55, with a medium socio-economic level and from the communities of Madrid, Catalonia, Murcia and Valencia. This audience is particularly interested in sports, art and entertainment, society and fashion.
This is the result of the analysis of the data collected by Infinia Mobile between 1 and 31 May 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you...
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
Other actions in Callao City Lights
POKÉMON INVASION IN CALLAO SQUARE
NOVEMBER 2024 Actions on our screens POKÉMON INVASION IN CALLAO SQUARE On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in...
DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS DOP Jabugo launches a campaign on the outdoor screens of Cines Callao to show the passion...
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS On the occasion of the launch of its new Hyaluron-Filler Epigenetic Serum with...