JUNE 2021
Actions on our screens
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the public in the area. During the month of May, Callao City Lights screens achieved nearly 9.6 million DOOH impacts, 16% more than in the previous month, with a total audience of nearly 2.2 million unique users.
An audience made up of men (50.45%) and women (49.55%), mostly aged between 26 and 55, with a medium socio-economic level and from the communities of Madrid, Catalonia, Murcia and Valencia. This audience is particularly interested in sports, art and entertainment, society and fashion.
This is the result of the analysis of the data collected by Infinia Mobile between 1 and 31 May 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
‘MASTERCHEF’ AND SONY PICTURES HOLD A CINEMA COCKTAIL PARTY AT CALLAO CITY LIGHTS
JUNE 2021 EVENTS IN OUR SPACE 'MASTERCHEF' AND SONY PICTURES HOLD A CINEMA COCKTAIL PARTY AT CALLAO CITY LIGHTS ‘Masterchef’, the successful culinary talent show produced by RTVE in...
ALHAMBRA CHOOSES CALLAO CITY LIGHTS TO PRESENT THE NEW SINGULAR ALHAMBRA LAGER
MAY 2021 EVENTS IN OUR SPACE ALHAMBRA CHOOSES CALLAO CITY LIGHTS TO PRESENT THE NEW SINGULAR ALHAMBRA LAGER On the occasion of the launch of Alhambra Lager Singular, the new design of Alhambra...
BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS
APRIL 2021 Our corporate events BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS On 22 April, Hall 1 of the Callao Cinemas hosted the VI Foro BIG DATA, organised by La Publicidad. The...
Other actions in Callao City Lights
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia...
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
JUNE 2021 Actions on our Screens PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES As part of its new campaign, Pepsi has carried out a specific action on the screens of...
MCDONALD’S TURNS ITS APP INTO A VALUABLE TREASURE THANKS TO THE 3D CALLAO CITY LIGHTS.
JUNE 2021 Actions on our Screens MCDONALD'S TURNS ITS APP INTO A VALUABLE TREASURE THANKS TO THE 3D CALLAO CITY LIGHTS A campaign created by BCN Visuals and broadcast by OMD on the large format...
Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
