JUNE 2021
Actions on our screens
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the public in the area. During the month of May, Callao City Lights screens achieved nearly 9.6 million DOOH impacts, 16% more than in the previous month, with a total audience of nearly 2.2 million unique users.
An audience made up of men (50.45%) and women (49.55%), mostly aged between 26 and 55, with a medium socio-economic level and from the communities of Madrid, Catalonia, Murcia and Valencia. This audience is particularly interested in sports, art and entertainment, society and fashion.
This is the result of the analysis of the data collected by Infinia Mobile between 1 and 31 May 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
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