APRIL 2017

Actions on our screens

 

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

 

To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens. El Corte Inglés also participated in this advertising action with its vertical screen, and Súper 8, with the screens on the Fnac building and the Palacio de la Prensa. In a coordinated way, they all displayed a spectacular animation that flowed from one screen to another.

Under the motto Unbox Your Phone, the projection began with a countdown to show the new Samsung Galaxy S8, which has a frameless screen and new features, such as the smart Bixby assistant and iris recognition. An original animation with an ocean background, where the image of a gigantic whale and a diver harmoniously went from one screen to another, soaked Callao Square for an hour.

Other actions on our screens

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DECEMBER 2020 Actions on our Screens  SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS   The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...

IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%

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DECEMBER 2020 Actions on our Screens  IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%   Callao City Lights' impact and audience figures continue to grow. In the last four weeks (from November 16th to...

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