DOOH 3D ADVERTISING
3D technology arrives to outdoor media in Spain! The outdoor screens of the Callao Cinemas come to life generating an unprecedented visual experience in Spanish outdoor advertising.
3D OUTDOOR ADVERTISING IN MADRID
The Callao City Lights screens, located on the exterior façades of the Callao Cinemas, come to life thanks to the new 3D advertising creatives. An unprecedented visual experience in Spanish outdoor advertising.
Located right in the centre of Madrid, the Callao City Lights large format digital screens are the most impressive and revolutionary outdoor advertising media in Spain.
Thanks to 3D technology, you can create spectacular digital experiences, playing with the sensation of depth of the images. An added value to your creativity that will increase the awareness, engagement and ROI of your outdoor advertising campaigns.
ADVERTISING TAKES ON A NEW DIMENSION
Equipped with the latest technological advances, the Callao City Lights screens are the perfect support for special actions, such as those that include 3D creatives, a visual effect never before seen in outdoor advertising in Spain.
This new creative option generates a high impact on the audience and manages to boost share virality on social media. It is a new opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sensation of depth of the images.
The advertising on the Callao City Lights screens comes to life generating attractive visual experiences of great impact without precedent in Spain.
The creative pieces make the most of the spectacular nature of the images, boosting their viral character and increasing the capacity to connect brands and followers.
A great opportunity for brands to create spectacular and unforgettable digital experiences that captivate consumers.
INFLUENCERS AND 3D DRESS MADRID
Zalando dresses the Callao City Lights screens with a creativity that will not leave the Madrid public indifferent. A canvas with a corporeal appearance falls from the screens to give way to Google Maps images, in which the buildings are also shown with this 3D effect, while at the same time marking the route that links the places in the city where the different looks proposed by the brand can be seen.
BCN Visuals, the company specialising in the creation of content and experiences for all types of digital media, is the partner in charge of developing the 3D pieces that are broadcast on the screens of Callao City Lights.
THE CALLAO CINEMAS, A BIG SNOWBALL
CHRISTMAS TAKES TO THE STREETS
The screens of Callao City Lights are dressed up for Christmas. The outdoor screens of the Callao Cinemas simulate the effect of the traditional crystal balls with snow and seem to shake to communicate Vodafone’s commercial offer in a very striking and notorious way.
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