DOOH 3D ADVERTISING

Located right in the centre of Madrid, the Circuito Gran Vía’s large format digital screens are the most impressive and revolutionary outdoor advertising media in Spain.

Thanks to 3D technology, you can create spectacular digital experiences, playing with the sensation of depth of the images. An added value to your creativity that will increase the awareness, engagement and ROI of your outdoor advertising campaigns.

Equipped with the latest technological advances, the Callao City Lights screens are the perfect support for special actions, such as those that include 3D creatives, a visual effect never before seen in outdoor advertising in Spain.

This new creative option generates a high impact on the audience and manages to boost share virality on social media. It is a new opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sensation of depth of the images.

The jewellery and accessories firm Tous has launched an original Christmas campaign on several of the screens of Circuito Gran Vía, featuring the 3D image of the brand’s famous logo.

An action, of international scope, in which several metallic bears protrude from the screens accompanied by fuchsia bubbles and with which Tous, precisely, seeks to highlight the three-dimensionality that has always characterised the brand’s emblem.

In order to increase market share, especially among young people and children, Fanta launched a geo-contextualised campaign linked to Halloween. The brand resorted to 3D creativity, designed specifically for outdoor use, to increase In addition, to increase its impact, the campaign was exhibited at Circuito Gran Vía.