DOOH 3D ADVERTISING
3D technology arrives to outdoor media in Spain! The outdoor screens of the Callao Cinemas come to life generating an unprecedented visual experience in Spanish outdoor advertising.
3D OUTDOOR ADVERTISING IN MADRID
The Callao City Lights screens come to life thanks to 3D advertising creatives. An unprecedented visual experience in Spanish outdoor advertising.
Located right in the centre of Madrid, the Circuito Gran Vía’s large format digital screens are the most impressive and revolutionary outdoor advertising media in Spain.
Thanks to 3D technology, you can create spectacular digital experiences, playing with the sensation of depth of the images. An added value to your creativity that will increase the awareness, engagement and ROI of your outdoor advertising campaigns.
ADVERTISING TAKES ON A NEW DIMENSION
Equipped with the latest technological advances, the Callao City Lights screens are the perfect support for special actions, such as those that include 3D creatives, a visual effect never before seen in outdoor advertising in Spain.
This new creative option generates a high impact on the audience and manages to boost share virality on social media. It is a new opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sensation of depth of the images.
The advertising on the Callao City Lights screens comes to life generating attractive visual experiences of great impact without precedent in Spain.
The creative pieces make the most of the spectacular nature of the images, boosting their virality and increasing the capacity to connect brands and followers.
A great opportunity for brands to create spectacular and unforgettable digital experiences that captivate consumers.
CIRCUITO GRAN VIA TOUR
Take a tour around our DOOH circuit
THE TOUS BEARS COME TO GRAN VIA
The jewellery and accessories firm Tous has launched an original Christmas campaign on several of the screens of Circuito Gran Vía, featuring the 3D image of the brand’s famous logo.
An action, of international scope, in which several metallic bears protrude from the screens accompanied by fuchsia bubbles and with which Tous, precisely, seeks to highlight the three-dimensionality that has always characterised the brand’s emblem.
3D WITHOUT LIMITS
3D creativity has been a major revolution in outdoor digital media. 3D technology offers the audience spectacular digital experiences, playing with the sensation of depth of the images. An added value to creativity that boosts awareness, engagement and ROI of campaigns, generating a high impact on the audience in the square and managing to boost the viralisation of actions on social networks.
FANTA’S SPOOKY CAMPAIGN IN CIRCUITO GRAN VÍA
In order to increase market share, especially among young people and children, Fanta launched a geo-contextualised campaign linked to Halloween. The brand resorted to 3D creativity, designed specifically for outdoor use, to increase In addition, to increase its impact, the campaign was exhibited at Circuito Gran Vía.