EYE-CATCHING ADVERTISING

Find out about the largest large-format digital circuit in urban environments in Spain. 15 advertising screens in the heart of Madrid.

460 m2 OF OUTDOOR ADVERTISING 

The latest technology digital screens in Spain’s most visited shopping and leisure area.

THE MOST SHOCKING OUTDOOR ADVERTISING

The best image quality on the façades of the most emblematic buildings in the heart of Madrid.

INCOMPARABLE DOOH ADVERTISING

The heart of Madrid lights up with advertising on the screens of the Gran Vía Circuit.

EYE-CATCHING ADVERTISING

Impacto e interactividad.

Find out about the largest large-format digital circuit in urban environments in Spain. 15 advertising screens in the heart of Madrid.

 

460 m2OF OUTDOOR ADVERTISING  

The latest technology digital screens in Spain’s most visited shopping and leisure area.

 

THE MOST SHOCKING OUTDOOR ADVERTISING

The best image quality on the façades of the most emblematic buildings in the heart of Madrid.

 

INCOMPARABLE DOOH ADVERTISING

The heart of Madrid lights up with advertising on the screens of the Gran Vía Circuit.

 

ADVERTISING IN MADRID CITY CENTER

OUR SCREENS: THE BEST PLATFORM FOR YOUR PUBLICITY

We are once again revolutionizing DOOH in Spain. We present the first urban circuit of large format digital screens. Four key locations in the heart of Madrid: the Callao Cinemas, presiding over the most visited square in Spain, and very close to them, the Coliseum, Lope de Vega, and Rialto theatres, on Madrid’s emblematic Gran Vía. One of the busiest areas of the capital, thanks to its commercial, tourist, and entertainment attractions.
gran via circuit map
15 large-format digital screens and a surface area of 460m² make up the new Gran Vía Circuit. A unique circuit in Spain that runs along Madrid’s Gran Vía, the capital’s commercial, tourist, and leisure artery. An advertising route that starts at Plaza del Callao and ends at Plaza de España, occupying 41% of the advertising space of Madrid’s lit scene. A unique opportunity to reach your audience, with the best technology and image quality.

A circuit to discover the most attractive 3D creativity on the market, accompanied by unique augmented reality experiences, live broadcasts, interaction with social networks, and synchronised actions. All with exceptional image quality.

Illuminate with your brand the route that will impact millions of people every week.

OUR CIRCUIT IN THE CENTRE OF MADRID

THE BIGGEST LARGE-FORMAT STREET CIRCUIT IN SPAIN

gran_via_circuit_cines_callao

CALLAO CITY LIGHTS

Built-in 1926 by Luis Gutiérrez Soto in the heart of Plaza del Callao, the Cines Callao building is one of the best examples of art deco architecture in the capital.

With 2 screens measuring 102 m² (Plaza del Callao) and 130 m² (Gran Vía), it is located in the most visited square in Spain (150 million people a year) and the third busiest in Europe.

Equipped with the latest technological advances, they are the most suitable outdoor support for broadcasting advertising in a loop, with the desired duration and frequency. And the perfect formula for special actions (3D, screen synchronisation, interactivity, live broadcasts, augmented reality? ).

2

Screens

132m2

Advertising

V

Advertising marquee

6mm

Pixel Pitch

TEATRO LOPE DE VEGA

The Lope de Vega theatre, located at number 57 Gran Vía in Madrid, was inaugurated on 16 April 1949, specialising in musical shows.

Six screens with a total surface area of 128m². Three of them, totalling 60m², are located in the entrance hall of the theatre (one at the back and two on the sides) and the other three, with a total of 68m², border the exterior marquee.

gran_via_circuit_lope_de_vega

6

Screens

128m2

Advertising

V

Advertising marquee

6mm

Pixel Pitch

V

Hall Screens

4mm

Pixel Pitch

gran_via_circuit_coliseum

TEATRO COLISEUM

The Coliseum theatre, located at number 78 Gran Vía in Madrid, was inaugurated as a cinema in 1932, although it was conceived as a performance space.

Four screens with a total surface area of 56m². Three of them, located in the marquee on the façade, total 40m², and a 16m² screen presiding over the entrance.

4

Screens

56m2

Advertising

V

Advertising marquee

6mm

Pixel Pitch

V

Hall Screens

4mm

Pixel Pitch

TEATRO RIALTO

The Rialto Theatre, located at number 54 Gran Vía in Madrid, was inaugurated in 1930 as the Rialto Cinemas.

3 screens with a total surface area of 44m² located in the marquee on the façade.

gran_via_circuit_rialto

3

Screens

44m2

Advertising

V

Advertising marquee

6mm

Pixel Pitch

THE MOST IMPRESSIVE ADVERTISING SCREENS IN MADRID

Based on high technology, the Gran Vía Circuit screens are connected with the environment, providing greater visibility to advertising campaigns and enormous possibilities of viralisation, increasing the success of the action.

Spectacularity

and Visibility

PRIVILEGED

LOCATION

NO PRODUCTION

COSTS

Context: Time slots, Weather…

Immediacy

and Dynamism

Several simultaneous campaigns

OUR DOOH TECHNOLOGY

DYNAMIC CONTENT

DYNAMIC CONTENT

We integrate dynamic content into digital outdoor campaigns. Taking external data sources to update your campaign message in real time and even create branded content.

INTELIGENCIA ARTIFICIAL

INTELIGENCIA ARTIFICIAL

DOOH extrae datos de los visitantes y aprende de ellos. Detecta comportamientos y patrones para ofrecer una comunicación multicanal enfocada al target . Del DOOH al retargeting mobile.

INTERACCIÓN

INTERACCIÓN

El engagement en DOOH a través de interactividad física (gestual o táctil). Creamos experiencias inmersivas y virales que transportarán a los visitantes a distintos universos, conectando emocionalmente con el público.

CONTENIDO DINÁMICO

CONTENIDO DINÁMICO

Integramos contenido dinámico en las campañas de digital outdoor. Tomando fuentes de datos externas para actualizar tu mensaje de campaña en tiempo real e incluso crear branded content.

OUR CLIENTS

OUR CLIENTS

OUR DOOH CASE STUDIES

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11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November...

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