HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET

The cosmetics firm Huda Beauty chose Madrid’s Cines Callao cinema to present Easy Bake Pressed Powder, its new compact powder inspired by its iconic Easy Bake Loose Powder, in Spain. An exclusive event set in the 1920s, with spectacular staging, meticulously planned down to the smallest detail, designed under the supervision of Alem Comunicación, an events agency specialising in luxury cosmetics. Presented by actress Rossy de Palma, the event was attended by around 120 guests who enjoyed an exquisite atmosphere in every respect.

For a few hours, the iconic Sala 1 at Cines Callao was transformed into an elegant 1920s cabaret decorated with chandeliers and floral arrangements and staffed by personnel dressed in formal attire for the occasion. In the first half of the room, attendees were able to participate in various games to win the brand’s cosmetics (roulette, blackjack, etc.); find their perfect shade from the new launch; have their photo taken at two original photocalls; and receive a personalised feather fan.

Afterwards, they enjoyed dinner, a dance show, and a musical performance by the group Third Floor, which took place in the other half of Room 1.

Easy Bake Pressed Powder is an ultra-fine powder that blurs, softens and sets makeup, controlling shine for up to 12 hours and achieving a light matte finish and airbrushed effect. The formula is talc-free and available in eight different shades exclusively at Sephora and sephora.co.uk.