CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
SKYSHOWTIME ANNOUNCES THE PREMIERE OF ‘YELLOWSTONE’ AT GRAN VÍA CIRCUIT THEATRES
JUNE 2024 Actions on our screens SKYSHOWTIME ANNOUNCES THE PREMIERE OF ‘YELLOWSTONE’ AT GRAN VÍA...
MADRID CITY COUNCIL INVITES YOU TO TAKE CARE OF THE ENVIRONMENT, AT CALLAO CITY LIGHTS
JUNE 2024 Actions on our screens MADRID CITY COUNCIL INVITES YOU TO TAKE CARE OF THE ENVIRONMENT,...
MAHOU AND DUKI REVEAL THEIR LOVE FOR MADRID, AT CIRCUITO GRAN VÍA
JUNE 2024 Actions on our screens MAHOU AND DUKI REVEAL THEIR LOVE FOR MADRID, AT CIRCUITO GRAN...
ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS...
PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT
MAY 2024 Actions on our screens PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT Pepsi launches a...
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A...
AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU
MAY 2024 Actions on our screens AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER...
M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET
MAY 2024 Actions on our screens M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET On the occasion of...
OUR CASE STUDIES
IBERDROLA
IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY | IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...
TAG HEUER
TAG HEUER 3D CREATIVITY | TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...
OUR LATEST EVENTS
CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID
MAY 2024 EVENTS IN OUR SPACE CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID Grupo Eventoplus chose Cines Callao to hold the 4th session of Academy Madrid, the free training programme for young talents in the events sector organised by the aforementioned media...
CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN
MAY 2024 EVENTS IN OUR SPACE CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country, Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and...
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the world of make-up did not want to miss the master class offered in our...
3D AD CAMPAIGNS
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...
SCREEN SYNCHRONIZATION
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
SEPTEMBER 2018 Actions on our screens THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET Under the motto 'Wherever your imagination takes you', EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a...
SAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO’S SCREENS
MARCH 2018 Actions on our screensSAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO'S SCREENS To raise awareness of the new Galaxy Note9 launch, Samsung Spain and its agency Cheil Spain held a spectacular synchronised action on the digital...
SEVERAL “TRACEURS” GO TROUGH CALLAO’S SCREENS TO ANNOUNCE THE LAUNCH OF SAMSUNG GALAXY S9
MARCH 2018 Actions on our screens SEVERAL "TRACEURS" GO TROUGH CALLAO'S SCREENS TO ANNOUNCE THE SAMSUNG GALAXY S9 LAUNCH Because of the new Galaxy S9 and S9+ devices' launch, Samsung Spain, through its agency Cheil Spain, did an ad hoc video production to create a...
PREMIERES
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...
FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES
JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021
OCTOBER 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021 The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
LIVE BROADCASTS
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF ‘TABÚ’, THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF 'TABÚ', THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX Thousands of fans gathered in the Plaza del Callao to witness the world premiere of the new video clip 'Taboo' that...
AUGMENTED REALITY (AR)
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CALLAO CITY ARTS
THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS
MARCH 2022 Callao City Arts THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...
OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2022 Callao City Arts OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS The month of May arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, with an exhibition of the work of British...
CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS
APRIL 2022 Callao City Arts CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS Callao City Arts brings two contrasting proposals in April. The minimalism of the Swedish photographer Marcus Cederberg and the frenetic rhythm of the images of...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
