CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
DECEMBER 2021 CCL IN THE MEDIA CALLAO CITY LIGHTS REINFORCES ITS COMMERCIAL AREA WITH THE RECRUITMENT OF MARTA BUSTOS Callao City Lights, the brand under which the large format digital screens located on the façades of Callao Cinemas are marketed, strengthens its...
NOVEMBER 2021 Actions on our screens ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China, AliExpress held an action in Callao City Lights starring sports journalist Josep...
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
OCTOBER 2021 EVENTS IN OUR SPACE PREMIERE OF 'EL BUEN PATRÓN' THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS The Cines Callao were the venue chosen to celebrate the premiere of 'The Good Patron', the film by Fernando León de Aranoa, starring...
NOVEMBER 2021 EVENTS IN OUR SPACE LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'. Aristocrats, influencers and well-known faces from the world of film and television walked the red carpet at Cines Callao to attend the eagerly awaited premiere of...
SEPTEMBER 2021 EVENTS IN OUR SPACE SOFÍA ELLAR PRESENTS HER NEW ALBUM 'LIBRE' AT AN EVENT FULL OF SURPRISES AND GLAMOUR Original staging by singer Sofía Ellar to present her new album. The London-born Spanish artist revealed during an event held at Cines Callao...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November...
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...