CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
OCTOBER 2022 Actions on our Screens L'OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE A L'OR capsule protrudes from the screen and is enveloped by a swirl of golden powder and coffee beans, giving way to the L'OR Barista Sublime coffee machine. With a toast...
OCTOBER 2022Actions on our ScreensTHE SPANISH ASSOCIATION AGAINST CANCER COMMEMORATES IN CALLAO THE DAY AGAINST MOM'S CANCEROn the occasion of the International Day of the Fight against Breast Cancer, the Spanish Association Against Cancer has launched on the screens...
OCTOBER 2022 Actions on our screens L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous...
SEPTEMBER 2022 Actions on our Screens DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS Desigual chose the screens of Callao City Lights to present its new advertising campaign, starring Nathy Peluso. The singer attended the event held for...
SEPTEMBER 2022 Actions on our Screens ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT To promote its proposals for the new season, Adidas Originals has launched a colourful campaign in Circuito Gran Vía with the collaboration of the Italian digital...
JUNIO 2022 CCL IN THE MEDIA CINES CALLAO STARRING 'CÁMARA ABIERTA' The TV programme Cámara Abierta, specialised in digital culture and broadcast by TVE (La2 and Canal 24 horas), came to Cines Callao to learn about our history and evolution to the digital...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
NOVEMBER 2022 EVENTS IN OUR SPACE HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS A night of luxury and glamour at Cines Callao. More than 250 guests attended the gala of the first edition of the Bazaar Women of the Year Awards, which Harper's Bazaar...
OCTOBER 2022 EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF "INVISIBLES". Full house at the Callao Cinemas for the premiere of the documentary 'Invisibles' on 20 October. A charity event supported by the Reyzábal family, who lent the Callao Cinemas and its...
OCTOBER 2022 EVENTS IN OUR SPACE C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMASFull house at Callao Cinemas. The premiere of C. Tangana's first film as an actor was not to be missed. The popular singer is one of the protagonists of 'Un año, una...
SEPTEMBER 2022 EVENTS IN OUR SPACE CALLAO HOSTS THE VII EDITION OF THE RESTAURANT BRAND AWARDS Asociación empresarial Marcas de Restauración (MdR) held the 7th edition of its awards ceremony at Callao City Lights, which recognises the best practices and success...
SEPTEMBER 2022 EVENTS IN OUR SPACE RTVE PRESENTS ITS NEW TELEVISION PROGRAMMING IN CALLAO CINEMAS Once again, RTVE chose our space to present its new television programming, on this occasion for the 2022-2023 season. As last year, the Plaza del Callao hosted the...
SEPTEMBER 2022 EVENTS IN OUR SPACE THE WOMEN'S PROFESSIONAL SOCCER LEAGUE IS PRESENTED IN CALLAO CITY LIGTHS Launch of the Liga Profesional de Fútbol Femenino (LPFF) at Callao City Lights. Hundreds of guests attended this great event that marked a historic day for...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE | UBERTECHNICAL SPECIFICATIONS Campaign...
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February...
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November...
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.