CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
EVENTS
We offer you the best venue for your event in Madrid. An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology. You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
SCREENS
We are pioneers in large format digital outdoor advertising in urban centres. We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe. These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
FILM PREMIERES
The Callao Cinemas are a benchmark in the film industry. The biggest celluloid stars of the last decades have walked on its red carpet. An emblematic place to celebrate your film premiere in the heart of Madrid.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic around Plaza del Callao and Gran Vía exceeded 1.5 million users during...
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City Lights screens in an advertising campaign. The telecommunications...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
OUR CLIENTS
OUR CLIENTS
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take care of. Our rooms are now ready to receive you with the most strict...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals who organize events at our venue. These are the measures we have...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by several speakers, including Gorka Pagazaurtundua, Commercial Director...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
LOCATION
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
COVERAGE
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
INNOVATION
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
SYNCHRONIZATION
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
DATA ANALYSIS
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.
CORPORATE EVENTS
FILM PREMIERES
PRIVATE EVENTS
Contact Us
If you have any questions, please contact us at publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Contact us
Calle Fuencarral, 123. 2º 28010 Madrid, Spain.
Phone number: +34 915 913 090