CALLAO CITY LIGHTS

Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

EVENTS THAT LEAVES  A MARK 

 

An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology. 

The best multipurpose venue where celebrating your corporate event or film premiere. 

IMPACT DOOH ADVERTISING

 

Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.

With the latest technological advances at your disposal.

 

WE ARE CINEMA

 

 

An iconic building for the cinema industry.  A magical place visited by the greatest film stars.

Such a classic for watching the latest cinema launches on the big screen.

CALLAO CITY LIGHTS

Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

EVENTS THAT LEAVES  A MARK 

 

An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology. 

The best multipurpose venue where celebrating your corporate event or film premiere. 

IMPACT DOOH ADVERTISING

 

Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.

With the latest technological advances at your disposal.

 

WE ARE CINEMA

 

 

An iconic building for the cinema industry.  A magical place visited by the greatest film stars.

Such a classic for watching the latest cinema launches on the big screen.

CALLAO CITY LIGHTS

Venue for Events Rental and Large Format Digital Advertising Screens

We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid. 

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EVENTS

 

We offer you the best venue for your event in Madrid.

An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.

You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens. 

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SCREENS

We are pioneers in large format digital outdoor advertising in urban centres.

We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.

These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.

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FILM PREMIERES

The Callao Cinemas are a benchmark in the film industry.

The biggest celluloid stars of the last decades have walked on its red carpet.

An emblematic place to celebrate your film premiere in the heart of Madrid.

Your event will be a success at Callao City Lights.

ACTIONS ON OUR SCREENS

The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.

ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO

ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO

NOVEMBER 2021 Actions on our screens   ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO   To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China, AliExpress held an action in Callao City Lights starring sports journalist Josep...

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...

OUR CLIENTS

OUR CLIENTS

OUR LATEST EVENTS

Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.

LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.

LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.

NOVEMBER 2021 EVENTS IN OUR SPACE  LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'.    Aristocrats, influencers and well-known faces from the world of film and television walked the red carpet at Cines Callao to attend the eagerly awaited premiere of...

INNOVATION IN OUTDOOR ADVERTISING

The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.

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LOCATION

With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.

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COVERAGE

Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.

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INNOVATION

State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.

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TRAFFIC TO THE SALE POINT

Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.

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SYNCHRONIZATION

Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.

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DATA ANALYSIS

Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.

OUR DOOH CASE STUDIES

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November...

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...

YOUR EVENT AT CALLAO CITY LIGHTS

The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine. 

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CORPORATE EVENTS

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FILM PREMIERES

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PRIVATE EVENTS

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