CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
EVENTS
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
SCREENS
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
FILM PREMIERES
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Brief summary of the contortionism show #DespliegaTuMundo that we experienced last 06/09 in Plaza de Callao, Madrid. In which different artists performed a real exhibition of...
CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV
SEPTEMBER 2021 Actions on our Screens CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV The walls of the Cines Callao crack to make way for the new ŠKODA ENYAQ iV, the first fully electric SUV to be launched by the Czech brand. The vehicle...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
OUR CLIENTS
OUR CLIENTS
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
RTVE PRESENTS ITS NEW SEASON IN CALLAO
SEPTEMBER 2021 EVENTS IN OUR SPACE RTVE PRESENTS ITS NEW SEASON IN CALLAO No faltó nadie a la cita. Bajo el slogan ‘RTVE, la que quieres’, el pasado 9 de septiembre presentadores, actrices, actores y equipo directivo de la Corporación acudieron, entre otros, a la...
THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF ‘GARCÍA Y GARCÍA’.
AUGUST 2021 OUR PREMIERES THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF 'GARCÍA Y GARCÍA'. Finally we could return to the outdoor photocall, since the pandemic began a year and a half ago. The public flocked to the Plaza del Callao on 25 August to see the...
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
LOCATION
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
COVERAGE
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
INNOVATION
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
SYNCHRONIZATION
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
DATA ANALYSIS
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
ONE FLAG
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL...
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.
CORPORATE EVENTS
FILM PREMIERES
