CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...
JUNE 2021 Actions on our Screens PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use,...
JUNE 2021 Actions on our Screens MCDONALD'S TURNS ITS APP INTO A VALUABLE TREASURE THANKS TO THE 3D CALLAO CITY LIGHTS A campaign created by BCN Visuals and broadcast by OMD on the large format screens located on the façades of the Callao Cinemas in Madrid. A...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
JUNE 2021 EVENTS IN OUR SPACE 'MASTERCHEF' AND SONY PICTURES HOLD A CINEMA COCKTAIL PARTY AT CALLAO CITY LIGHTS ‘Masterchef’, the successful culinary talent show produced by RTVE in collaboration with Shine Iberia, chose the rooftop of the Callao Cinemas to...
MAY 2021 EVENTS IN OUR SPACE ALHAMBRA CHOOSES CALLAO CITY LIGHTS TO PRESENT THE NEW SINGULAR ALHAMBRA LAGER On the occasion of the launch of Alhambra Lager Singular, the new design of Alhambra Especial, the beer company held an exclusive event at Callao City...
APRIL 2021 Our corporate events BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS On 22 April, Hall 1 of the Callao Cinemas hosted the VI Foro BIG DATA, organised by La Publicidad. The event was attended by companies such as Havas Media Group, Making...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING | Agència d'Estratègia Turística...
TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY | Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign...
SIZE MATTERS WHEN WE TALK ABOUT SNACKS DYNAMIC CREATIVITY | Cheetos (PepsiCo)TECHNICAL...
YOUR EVENT AT CALLAO CITY LIGHTS
The best venue for your event in the centre of Madrid. At an Art Déco building from 1926, equipped with all the technological innovations you can imagine.