CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Brief summary of the contortionism show #DespliegaTuMundo that we experienced last 06/09 in Plaza de Callao, Madrid. In which different artists performed a real exhibition of...
SEPTEMBER 2021 Actions on our Screens CALLAO CITY LIGHTS BLOOMS WITH THE PASSAGE OF THE NEW ŠKODA ENYAQ iV The walls of the Cines Callao crack to make way for the new ŠKODA ENYAQ iV, the first fully electric SUV to be launched by the Czech brand. The vehicle...
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
SEPTEMBER 2021 EVENTS IN OUR SPACE RTVE PRESENTS ITS NEW SEASON IN CALLAO No faltó nadie a la cita. Bajo el slogan ‘RTVE, la que quieres’, el pasado 9 de septiembre presentadores, actrices, actores y equipo directivo de la Corporación acudieron, entre otros, a la...
AUGUST 2021 OUR PREMIERES THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF 'GARCÍA Y GARCÍA'. Finally we could return to the outdoor photocall, since the pandemic began a year and a half ago. The public flocked to the Plaza del Callao on 25 August to see the...
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL...