CALLAO CITY LIGHTS
Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
EVENTS THAT LEAVES A MARK
An exceptional location, in the heart of Madrid. A unique place for its situation, history and technology.
The best multipurpose venue where celebrating your corporate event or film premiere.
IMPACT DOOH ADVERTISING
Two big size digital screens, in the most visited square in Spain and the third busiest in Europe.
With the latest technological advances at your disposal.
WE ARE CINEMA
An iconic building for the cinema industry. A magical place visited by the greatest film stars.
Such a classic for watching the latest cinema launches on the big screen.
CALLAO CITY LIGHTS
Venue for Events Rental and Large Format Digital Advertising Screens
We manage the Callao Cinemas. The best place to organize corporate events and film premieres. A privileged place for your outdoor advertising in Madrid.
We offer you the best venue for your event in Madrid.
An emblematic building, the Callao Cinemas, located in the heart of the city and equipped with the latest technology.
You will be able to use the Plaza del Callao as a prelude or extension of the event, corporatize the outside of the building with your brand and use our two large scale digital screens.
We are pioneers in large format digital outdoor advertising in urban centres.
We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third most frequented in Europe.
These platforms are equipped with the latest technology (3D, synchronisations, interactivity, live broadcasts, augmented reality, retargeting mobile…) and with the best image quality on the market.
The Callao Cinemas are a benchmark in the film industry.
The biggest celluloid stars of the last decades have walked on its red carpet.
An emblematic place to celebrate your film premiere in the heart of Madrid.
Your event will be a success at Callao City Lights.
ACTIONS ON OUR SCREENS
The most impressive and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe. Look at the latest actions on our screens.
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
OCTOBER 2021 Actions on our Screens GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS. To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao...
OCTOBER 2021 Actions on our Screens TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN Total Energies has used contextualised creativity in its first special action designed for the Callao City Lights screens. By means of an...
OCTOBER 2021 Actions on our Screens PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City...
OUR LATEST EVENTS
Presentations, press conferences, award ceremonies, fashion shows, parties, corporate dinners, etc. We have the best facilities and the most professional technical team to carry it out. A venue equipped with the latest technology in sound, video and lighting, in an emblematic building located in the heart of Madrid.
SEPTEMBER 2021 EVENTS IN OUR SPACE CALLAO CINEMAS, STAGE OF THE I EDITION OF IBERSERIES PLATINO INDUSTRIA The Callao Cinemas were one of the venues chosen to celebrate the first edition of the Iberseries Platino Industria event, the biggest event in the...
SEPTEMBER 2021 EVENTS IN OUR SPACE TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS With a huge success of attendees, both in person and in streaming, and under COVID health measures, Telva magazine organised the first edition of the Congress on...
SEPTEMBER 2021 EVENTS IN OUR SPACE GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS With a much larger audience than in the previous edition and with the participation of all the speakers, Callao City Lights was once again the venue for the DOOH Forum,...
INNOVATION IN OUTDOOR ADVERTISING
The most suitable outdoor platform for broadcasting advertising on a loop, with the desired duration and frequency. Special actions, synchronised activations and much more.
With a privileged location, in one of the most commercial areas of Madrid, the Plaza del Callao and the Gran Vía in Madrid.
Our screens are located right in the centre of Madrid, in the most visited square in Spain (150 million people per year) and the third busiest in Europe.
State-of-the-art LED technology guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images.
TRAFFIC TO THE SALE POINT
Callao’s screens integrate with the environment, driving traffic to the advertisers’ sale points, increasing the advertising action success.
Callao’s screens can synchronize their content with other media platforms in the square, offering a more impressive, original and striking advertising.
Callao’s screens monitorize and analyse user traffic in their surroundings, establishing audience targets. A unique solution in DOOH.
OUR DOOH CASE STUDIES
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August...
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign...
NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY | PEPSICoTECHNICAL...