CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC
OCTOBER 2025Actions on our screensCIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN...
CALLAO CITY LIGHTS, SHOWCASE OF THE RYDER CUP
SEPTEMBER 2025 Actions on our screensCALLAO CITY LIGHTS, THE RYDER CUP CAMPAIGN SHOWCASE IN MADRID...
AIRLINES AND TOURIST COMPANIES TAKE CENTRE STAGE IN SEPTEMBER AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensAIRLINES AND TOURIST COMPANIES TAKE CENTRE STAGE IN SEPTEMBER...
PRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screensPRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY...
PEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screensPEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS For the...
H&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensH&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN...
OUR CASE STUDIES
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE ON-SITE INTERACTION | L'ORÉAL PARISTECHNYCAL SPECIFICATIONS Campaign date: September 23st, 2024 Advertiser: L'Oréal Paris Media agency: Publicis conexión by Zenith Creative agency: – On the occasion of the...
KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA
KAIKU BRINGS COLD COFFEE TO MADRID'S GRAN VIA PRODUCT SAMPLE | KAIKU CAFFÉ LATTETECHNYCAL SPECIFICATIONS Campaign date: July 12nd to 18nd, 2024 Advertiser: Kaiku Media agency: Mediterranea de Medios Creative agency: Maramura To promote Kaiku Caffè Latte, its cold...
GIVENCHY L’INTERDIT ROUGE ULTIME
GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - II OOH LOVERS AWARDS Givenchy DIGITAL –...
OUR LATEST EVENTS
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and screenwriter, director and producer Scott Cooper were the stars of the European...
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the quintessential gathering in this field, attended by leading figures from the world...
3D AD CAMPAIGNS
DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTSDisney+ makes a striking move at Callao City Lights to announce the premiere of the new science fiction series “Alien Planet Earth”. A terrifying creature...
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once again relies on our screens with a repositioning of its 3D campaign broadcast last year, this time with broadcasting in Callao City Lights and in the outdoor supports of...
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an animated Kiwi Zespri Green playing in a soft toy machine, while a Kiwi...
SCREEN SYNCHRONIZATION
LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO
OCTOBER 2023 Actions on our Screens LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
PREMIERES
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and screenwriter, director and producer Scott Cooper were the stars of the European...
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...
MOBILE RETARGETING
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
LIVE BROADCASTS
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her spring/summer 2026 collection. An impressive fashion show was held in Madrid's...
ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTSCarlos Alcaraz, ambassador of ElPozo Bienestar, went to the Plaza del Callao to visit the ‘Bienstar Sport Center’, a giant space for entertainment,...
DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE
APRIL 2025 Actions on our screens DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE The Plaza del Callao was the place chosen by Domino’s Pizza to present Domino's Tribute in Madrid, a monument that pays tribute to all the generations that have formed and form...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
MÁRIA ŠVARBOVÁ’S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS
AUGUST 2024 Callao City Arts MÁRIA ŠVARBOVÁ'S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS We soothe the high summer temperatures with the refreshing work of Mária Švarbová. The Slovak photographer returns to Callao City Arts, the artistic...
NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2024 Callao City Arts NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS
MARZO 2024 Callao City Arts ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS
JUNE 2025CCL IN MEDIA CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDSCallao City Lights was one of the sponsors of MADO Madrid Pride this year.At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the...
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's Earth Hour initiative, which aims to raise awareness of the importance of caring for the environment, Callao City Lights will once again turn off its screens for one hour....
‘FUNDACIÓN PEQUEÑO DESEO’ INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens 'FUNDACIÓN PEQUEÑO DESEO' INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS 'Fundación Pequeño Deseo' launches a campaign on our screens to add new members and thus have more resources to carry out its mission: to fulfil the...
