CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS

JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign at Callao City Lights. The quintessential classical theatre...

ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA

JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the slogan “Etihad, one airline, all of Asia at your fingertips”, the Emirati airline is launching a campaign on the 15 screens of Circuito Gran Vía to promote its more than...

MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA

JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral entities, such as Madrid City Council, Ministry of Health, and the Ministry of Equality, among others, have launched campaigns on our screens to mark the celebration of...

ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS

JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY LIGHTSMeta launches campaign on the outdoor screens of Cines Callao. With Rosalía and Tyler, the Creator, the company pays tribute to Instagram, on its 15th anniversary, as the...

A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’

JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended by most of the stars of the new and final instalment of this film...

CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS

JUNE 2025CCL IN MEDIA CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDSCallao City Lights was one of the sponsors of MADO Madrid Pride this year.At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE ON-SITE INTERACTION |  L'ORÉAL PARISTECHNYCAL SPECIFICATIONS Campaign date: September 23st, 2024 Advertiser: L'Oréal Paris Media agency: Publicis conexión by Zenith Creative agency: – On the occasion of the...

KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA

KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA

KAIKU BRINGS COLD COFFEE TO MADRID'S GRAN VIA PRODUCT SAMPLE |  KAIKU CAFFÉ LATTETECHNYCAL SPECIFICATIONS Campaign date: July 12nd to 18nd, 2024 Advertiser: Kaiku Media agency: Mediterranea de Medios Creative agency: Maramura To promote Kaiku Caffè Latte, its cold...

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION |  GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: -   II OOH LOVERS AWARDS Givenchy DIGITAL –...

OUR LATEST EVENTS

3D AD CAMPAIGNS

MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA

MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA

MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once again relies on our screens with a repositioning of its 3D campaign broadcast last year, this time with broadcasting in Callao City Lights and in the outdoor supports of...

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS

MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an animated Kiwi Zespri Green playing in a soft toy machine, while a Kiwi...

DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS

DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS

MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe pharmaceutical company Esteve has chosen our screens to announce the launch of DormiNatur Gummies Forte. The piece shows a heavenly world in which an endearing little sheep...

SCREEN SYNCHRONIZATION

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

OCTOBER 2023 Actions on our Screens  LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO    Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...

LIVE BROADCASTS

DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE

DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE

APRIL 2025 Actions on our screens  DOMINO'S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE  The Plaza del Callao was the place chosen by Domino’s Pizza to present Domino's Tribute in Madrid, a monument that pays tribute to all the generations that have formed and form...

GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE

GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE

MARCH 2025 Actions on our screens  GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE  To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest 'Pasapalabra' to the very Plaza del...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS

CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS

JUNE 2025CCL IN MEDIA CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDSCallao City Lights was one of the sponsors of MADO Madrid Pride this year.At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the...

CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025

CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025

MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's Earth Hour initiative, which aims to raise awareness of the importance of caring for the environment, Callao City Lights will once again turn off its screens for one hour....

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