CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR
MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR We are once...
NIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS
MARCH 2024 Actions on our screensNIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW...
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
MARCH 2024 Actions on our screens CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023 Gran...
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City...
SEAT IBIZA CELEBRATES ITS 40TH ANNIVERSARY AT THE GRAN VÍA CIRCUIT THEATRES
MARCH 2024 Actions on our screensSEAT IBIZA CELEBRATES ITS 40TH ANNIVERSARY AT THE GRAN VÍA...
L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS
MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS In recent weeks, the...
GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS
JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS The cosmetics...
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action...
OUR CASE STUDIES
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...
ANDALUSIAN TOURISM CAMPAIGN
ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA | TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: January 23th, 2024 Advertiser: Andalusia Tourist Office Media agency: M&C Saatchi Creative agency: - As a prelude to FITUR 2024, Andalusian Tourist...
GIVENCHY L’INTERDIT ROUGE ULTIME
GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - On the occasion of the launch of the new feminine...
OUR LATEST EVENTS
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMAS
MARCH 2024 CCL IN THE MEDIA TELEMADRID REPORTS ON THE BIGGEST RENOVATION IN THE HISTORY OF THE CALLAO CINEMASRead the full report on TelemadridTwo years away from its centenary, Cines Callao has made renovations to its façade with lighter tones, but also improvements...
CALLAO CITY LIGHTS, SCENE OF THE ‘ENCUENTROS CON SABOR’ COMPETITION ON LA SEXTA
FEBRUARY 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF THE 'ENCUENTROS CON SABOR' COMPETITION ON LA SEXTA Mahou has chosen Hall 1 of Cines Callao to record the first episode of the competition 'Encuentros con sabor', which La Sexta has started broadcasting....
3D AD CAMPAIGNS
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
SEAT IBIZA CELEBRATES ITS 40TH ANNIVERSARY AT THE GRAN VÍA CIRCUIT THEATRES
MARCH 2024 Actions on our screensSEAT IBIZA CELEBRATES ITS 40TH ANNIVERSARY AT THE GRAN VÍA CIRCUIT THEATRES Under the slogan 'So ours, so Seat', the car firm launches a campaign on the screens of the Lope de Vega, Coliseum and Rialto theatres to commemorate the 40th...
L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS
MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...
SCREEN SYNCHRONIZATION
LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO
OCTOBER 2023 Actions on our Screens LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
PREMIERES
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...
FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES
JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...
MOBILE RETARGETING
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
LIVE BROADCASTS
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS
MARZO 2024 Callao City Arts ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...
LAETITIA FRELING’S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2024 Callao City Arts LAETITIA FRELING'S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS February arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, full of attractive images of the sea and its coastline. A...
THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS
AUGUST 2023 Callao City Arts THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS The Argentine video artist and photographer Matías Alonso Revelli is the new protagonist of Callao City Arts, the artistic initiative promoted by Cultura Inquieta and...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...