CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR  We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...

NIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS

MARCH 2024 Actions on our screensNIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS  The popular content creators unleashed the madness of the hundreds of fans who flocked to the Plaza del Callao to see on our screens the presentation of...

CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023

MARCH 2024 Actions on our screens  CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023  Gran Vía Circuit: more than 654 million impacts in 2023 The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao,...

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS

MARZO 2024 Callao City Arts  ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...

IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

MARCH 2024 EVENTS IN OUR SPACE  IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA |  TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: January 23th, 2024 Advertiser: Andalusia Tourist Office Media agency: M&C Saatchi Creative agency: - As a prelude to FITUR 2024, Andalusian Tourist...

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION |  GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - On the occasion of the launch of the new feminine...

OUR LATEST EVENTS

3D AD CAMPAIGNS

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS  In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...

SCREEN SYNCHRONIZATION

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

OCTOBER 2023 Actions on our Screens  LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO    Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

LIVE BROADCASTS

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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