CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
TEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensTEZENIS ANNOUNCES ITS NEW OPENING ON CIRCUITO GRAN VÍA To mark...
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO...
REDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensREDBULL PRESENTS ITS NEW FLAVOUR AT CALLAO CITY LIGHTS This...
CHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT
NOVEMBER 2025Actions on our screensCHRISTMAS LOTTERY LIGHTS UP THE GRAN VÍA CIRCUIT Christmas is...
POCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TV
NOVEMBER 2025Actions on our screensPOCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE...
THE NFL ANNOUNCES ITS ARRIVAL IN MADRID, AT CALLAO CITY LIGHTS
NOVEMBER 2025Actions on our screensTHE NFL ANNOUNCES ITS ARRIVAL IN MADRID, AT CALLAO CITY LIGHTS...
OUR CASE STUDIES
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE ON-SITE INTERACTION | L'ORÉAL PARISTECHNYCAL SPECIFICATIONS Campaign date: September 23st, 2024 Advertiser: L'Oréal Paris Media agency: Publicis conexión by Zenith Creative agency: – On the occasion of the...
KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA
KAIKU BRINGS COLD COFFEE TO MADRID'S GRAN VIA PRODUCT SAMPLE | KAIKU CAFFÉ LATTETECHNYCAL SPECIFICATIONS Campaign date: July 12nd to 18nd, 2024 Advertiser: Kaiku Media agency: Mediterranea de Medios Creative agency: Maramura To promote Kaiku Caffè Latte, its cold...
GIVENCHY L’INTERDIT ROUGE ULTIME
GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - II OOH LOVERS AWARDS Givenchy DIGITAL –...
OUR LATEST EVENTS
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”, a moving documentary in which actress Alba Flores pays tribute to her...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an exclusive evening that brought together wine lovers, businesspeople...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his wife, Alejandra Silva, at our cinemas. The couple returned to Spain to...
3D AD CAMPAIGNS
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has launched on Callao City Lights screens. In this piece, to promote group...
ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screens ALCARAZ STARS IN DANONE'S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTSEven the best in the world can improve in some way. Carlos Alcaraz stars in the campaign that Danone has launched at Callao City Lights to present the new range of...
DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTSDisney+ makes a striking move at Callao City Lights to announce the premiere of the new science fiction series “Alien Planet Earth”. A terrifying creature...
SCREEN SYNCHRONIZATION
LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO
OCTOBER 2023 Actions on our Screens LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
PREMIERES
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”, a moving documentary in which actress Alba Flores pays tribute to her...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his wife, Alejandra Silva, at our cinemas. The couple returned to Spain to...
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...
MOBILE RETARGETING
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
LIVE BROADCASTS
POCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TV
NOVEMBER 2025Actions on our screensPOCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TVPocoyó, the beloved preschool character celebrating his 20th anniversary this year, rolled out an innovative brand activation strategy in Madrid's...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUMThousands of people gathered in Madrid's Plaza del Callao to attend the presentation of Rosalía's new album. The Catalan singer surprised attendees with her presence in...
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S PELDANYOS LIVE WITH ITS NEW TABLETSThere was great excitement in Madrid's Plaza del Callao as people gathered to witness the challenge Nestlé had set content creator...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
MÁRIA ŠVARBOVÁ’S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS
AUGUST 2024 Callao City Arts MÁRIA ŠVARBOVÁ'S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS We soothe the high summer temperatures with the refreshing work of Mária Švarbová. The Slovak photographer returns to Callao City Arts, the artistic...
NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2024 Callao City Arts NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS
MARZO 2024 Callao City Arts ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDS
JUNE 2025CCL IN MEDIA CALLAO CITY LIGHTS, SPONSOR OF THE MADO 2025 AWARDSCallao City Lights was one of the sponsors of MADO Madrid Pride this year.At the MADO 2025 Awards, presented last Thursday as part of the official Madrid Pride programme, we met the winners: the...
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's Earth Hour initiative, which aims to raise awareness of the importance of caring for the environment, Callao City Lights will once again turn off its screens for one hour....
‘FUNDACIÓN PEQUEÑO DESEO’ INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens 'FUNDACIÓN PEQUEÑO DESEO' INVITES YOU TO JOIN ITS PURPOSE IN CALLAO CITY LIGHTS 'Fundación Pequeño Deseo' launches a campaign on our screens to add new members and thus have more resources to carry out its mission: to fulfil the...
