JULY 2021
CSR ACTIONS ON OUR SCREENS
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo (HereSuffering), seeks to raise awareness of depression and anxiety problems. The action, created by Publicis España, is being developed on social networks and is supported by various creatives on the screens of Callao City Lights.
Image property of Interactiva Digital
Seguro que tu #AquíSufriendo va a conseguir los mismos retuits que #AquíAgustito 👍
— ¿Hablamos? No estás solo (@Tel_Esperanza) July 22, 2021
No le restemos importancia a cómo nos sentimos, ni para bien, ni para mal. Si lo necesitas llámanos, 💚📞 717 003 717 #LasCosasPorSuNombre #SaludMental #50aniversarioTEsperanza pic.twitter.com/L70gv1ft6h
Finally, and as a key to this campaign, Publicis España has four digital profiles responsible for energising the conversation during the months of July and August that the campaign will be active, responding to all interventions on social networks under the hashtag #HereSuffering and promoting the positioning of the main message in the top of mind of society.
Image property of Interactiva Digital
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