DOOH + RETARGETING MOBILE
REFUERZO DEL RECUERDO DE MARCA
Our large-format digital screens are the most impressive and revolutionary DOOH urban advertising platform on the market. Discover our advertising screens in Madrid city center.
One of the latest innovations incorporated by the outdoor media has been the possibility of retargeting its campaigns.
An advance that allows the brand not only to repeat in mobile the impact previously achieved with its outdoor action, but also to do so by addressing its target audience. If we add to this tool a unique location, such as the Callao Cinemas, where thousands of people pass daily, the result will be even better.
HOW DOES MOBILE RETARGETING WORK?
REINFORCING BRAND RECALL
Callao City Lights offers brands and agencies the possibility of extending their outdoor campaigns to the digital world. Clients will be able to re-impact through mobile, either massively or in a segmented way, the users who were previously impacted by the outdoor screens.
How does this process work? When a user, who has been previously impacted by our screens, uses an APP or browses a mobile site, an advertising opportunity will be generated that brands can take advantage of, by retargeting the user who responds to the advertiser’s target.
MOBILE RETARGETING PROCESS
REACTIVATING THE EXTERNAL AUDIENCE
We analyzed the OOH audience before starting the campaign in the Callao City Lights environment.
We impacted users with the outdoor campaign.
We reinforce campaign recall through mobile retargeting in later days/hours.
Post Campaign Analysis
We measure and analyze the results of outdoor and mobile campaigns.
WE COUNT THE USERS LOCATED IN CALLAO CINEMAS
We can measure in real time the number of geolocated users in the vicinity of the Callao City Lights screens. To do this, we measure the user’s GPS location and we count with our trackers, located under the screens, every mobile device that passes through the Callao square with active WIFI or Bluetooth.
- User traffic that passed through our outdoor screens
- Target affinity profiles.
- Mobile re-targeting to DOOH users.
- Qualified DOOH and mobile reports.
DOOH LAST QUARTER 2020
LAST QUARTER 2020 (1 OCT – 31 DIC)
Source: Omnia Mobile (Infinia Group) | Analysis period: 1 October / 31 December 2020
The Callao City Lights screens achieved, during the last quarter of 2020, more than 26 million impacts.
The impacted audience was made up of men (53.69%) and women (46.31%), most of whom were over 26 years old, with a medium economic level, and mainly residents in the provinces of Madrid.
An audience interested in news, sports, art, shopping, business and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between October 1st and December 31st 2020 in influence area of Callao City Lights screens.
Latest mobile retargeting actions
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more...
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia...
JUNE 2021 Actions on our screens NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and...