RETARGETING
MOBILE DOOH

Impact and interactivity.

We develop multichannel strategies that, through mobile retargeting, combine the advertising impact of the outdoor medium with the hyper-segmentation capacity of the mobile medium.

Strategies that allow the advertiser to achieve audience extension, targeting and reinforcing brand recall.

 

RETARGETING MOBILE DOOH

Impact and interactivity.

We develop multichannel strategies that, through mobile retargeting, combine the advertising impact of the outdoor medium with the hyper-segmentation capacity of the mobile medium.

DOOH + RETARGETING MOBILE

REFUERZO DEL RECUERDO DE MARCA

Our large-format digital screens are the most impressive and revolutionary DOOH urban advertising platform on the market. Discover our advertising screens in Madrid city center.
One of the latest innovations incorporated by the outdoor media has been the possibility of retargeting its campaigns.

An advance that allows the brand not only to repeat in mobile the impact previously achieved with its outdoor action, but also to do so by addressing its target audience. If we add to this tool a unique location, such as the Callao Cinemas, where thousands of people pass daily, the result will be even better.

 

HOW DOES MOBILE RETARGETING WORK?

REINFORCING BRAND RECALL

Callao City Lights offers brands and agencies the possibility of extending their outdoor campaigns to the digital world. Clients will be able to re-impact through mobile, either massively or in a segmented way, the users who were previously impacted by the outdoor screens.

How does this process work? When a user, who has been previously impacted by our screens, uses an APP or browses a mobile site, an advertising opportunity will be generated that brands can take advantage of, by retargeting the user who responds to the advertiser’s target.

retargetingmobiledooh

MOBILE RETARGETING PROCESS

REACTIVATING THE EXTERNAL AUDIENCE

01

Audience Analysis

We analyzed the OOH audience before starting the campaign in the Callao City Lights environment.

02

OOH Activation

We impacted users with the outdoor campaign.

03

Mobile Activation

We reinforce campaign recall through mobile retargeting in later days/hours.

.

04

Post Campaign Analysis

We measure and analyze the results of outdoor and mobile campaigns.

AUDIENCE MEASUREMENT

WE COUNT THE USERS LOCATED IN CALLAO CINEMAS

We can measure in real time the number of geolocated users in the vicinity of the Callao City Lights screens. To do this, we measure the user’s GPS location and we count with our trackers, located under the screens, every mobile device that passes through the Callao square with active WIFI or Bluetooth.

  • User traffic that passed through our outdoor screens
  • Target affinity profiles.
  • Mobile re-targeting to DOOH users.
  • Qualified DOOH and mobile reports.

ANALYSIS DOOH THIRD QUARTER 2021

Q3 2021 (1 JULY – 30 SEPTEMBER)

WEB_EN-Q3_2021

Source: Infinia Mobile | Analysis period: July 1 – September 30 , 2021.

The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts.

49.27% of the audience impacted were men and 50.72% women, aged between 26 and 55+, with a medium economic level. An audience interested in technology, art and entertainment, society, travel and family.

These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between July 1st and September 30th 2021 in influence area of Callao City Lights screens.

Latest mobile retargeting actions

OUR CLIENTS

OUR CLIENTS

Contact us

If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.

Consent

Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090

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