DOOH + RETARGETING MOBILE
REFUERZO DEL RECUERDO DE MARCA
An advance that allows the brand not only to repeat in mobile the impact previously achieved with its outdoor action, but also to do so by addressing its target audience. If we add to this tool a unique location, such as the Callao Cinemas, where thousands of people pass daily, the result will be even better.
HOW DOES MOBILE RETARGETING WORK?
REINFORCING BRAND RECALL
Callao City Lights offers brands and agencies the possibility of extending their outdoor campaigns to the digital world. Clients will be able to re-impact through mobile, either massively or in a segmented way, the users who were previously impacted by the outdoor screens.
How does this process work? When a user, who has been previously impacted by our screens, uses an APP or browses a mobile site, an advertising opportunity will be generated that brands can take advantage of, by retargeting the user who responds to the advertiser’s target.
MOBILE RETARGETING PROCESS
REACTIVATING THE EXTERNAL AUDIENCE
01
Audience Analysis
We analyzed the OOH audience before starting the campaign in the Callao City Lights environment.
02
OOH Activation
We impacted users with the outdoor campaign.
03
Mobile Activation
We reinforce campaign recall through mobile retargeting in later days/hours.
.
04
Post Campaign Analysis
We measure and analyze the results of outdoor and mobile campaigns.
AUDIENCE MEASUREMENT
WE COUNT THE USERS LOCATED IN CALLAO CINEMAS
We can measure in real time the number of geolocated users in the vicinity of the Callao City Lights screens. To do this, we measure the user’s GPS location and we count with our trackers, located under the screens, every mobile device that passes through the Callao square with active WIFI or Bluetooth.
- User traffic that passed through our outdoor screens
- Target affinity profiles.
- Mobile re-targeting to DOOH users.
- Qualified DOOH and mobile reports.
ANALYSIS DOOH THIRD QUARTER 2021
Q3 2021 (1 JULY – 30 SEPTEMBER)
Source: Infinia Mobile | Analysis period: July 1 – September 30 , 2021.
49.27% of the audience impacted were men and 50.72% women, aged between 26 and 55+, with a medium economic level. An audience interested in technology, art and entertainment, society, travel and family.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between July 1st and September 30th 2021 in influence area of Callao City Lights screens.
Latest mobile retargeting actions
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20...
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights...
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Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090
