CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.

OCTOBER 2021 Actions on our Screens  GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.  To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao...

TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN

OCTOBER 2021 Actions on our Screens  TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN  Total Energies has used contextualised creativity in its first special action designed for the Callao City Lights screens. By means of an...

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

OCTOBER 2021 Actions on our Screens  PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY  Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City...

NETFLIX TURNS TO ONAIR TECHNOLOGY FOR THE PREMIERE OF ‘FUIMOS CANCIONES’.

OCTOBER 2021 Actions on our screens   NETFLIX TURNS TO ONAIR TECHNOLOGY FOR THE PREMIERE OF ‘FUIMOS CANCIONES’.     Like Maca in 'Fuimos canciones’', the new film by Juana Macías that can be seen on Netflix, we have all made shitty decisions at some point in our...

THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY

OCTOBER 2021 Actions on our Screens  THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY  A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that...

CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021

OCTOBER 2021 Actions on our screens   CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021   The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE

NOTHING TASTES BETTER THAN A 100% RECYCLED BOTTLE DYNAMIC CREATIVITY  |  PEPSICoTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: PepsiCo Media agency: OMD Creative agency: El Ruso de Rocky Under the slogan 'Nothing tastes better than a 100%...

OUR LATEST EVENTS

TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS

TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS

SEPTEMBER 2021 EVENTS IN OUR SPACE  TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS    With a huge success of attendees, both in person and in streaming, and under COVID health measures, Telva magazine organised the first edition of the Congress on...

GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS

GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS

SEPTEMBER 2021 EVENTS IN OUR SPACE  GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS    With a much larger audience than in the previous edition and with the participation of all the speakers, Callao City Lights was once again the venue for the DOOH Forum,...

3D AD CAMPAIGNS

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY

OCTOBER 2021 Actions on our Screens  PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY  Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital artists from different countries. In Spain, the screens of Callao City...

THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY

THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY

OCTOBER 2021 Actions on our Screens  THE NEW MERCEDES EQS, AS IF FALLING FROM THE SKY  A vehicle appears to fall from the sky at Callao City Lights to finish its journey appearing to protrude from the screens, thanks to the 3D effect. This is the special action that...

HP INTRODUCES ITS SMARTEST PRINTER

HP INTRODUCES ITS SMARTEST PRINTER

SEPTEMBER 2021 Actions on our Screens  HP INTRODUCES ITS SMARTEST PRINTER  With a surprising 3D action, HP has presented its smartest printer on the screens of Callao City Lights. In addition to printing, copying and scanning, the new HP Envy 6432e multifunction...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

JULY 2021 EVENTS IN OUR SPACE  CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE    La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...

MOBILE RETARGETING

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

SEPTEMBER 2021 Actions on our screens   CALLAO CITY LIGHTS IMPACTS GROW BY 128%     The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

JUNE 2021 Callao City Arts  SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS  The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This