CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN...
MEDIASET PRESENTS TELECINCO’S NEW TV SHOWS IN CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MEDIASET PRESENTS TELECINCO'S NEW TV SHOWS IN CIRCUITO GRAN...
MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MCDONALD'S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA...
ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN...
THE ROLLING STONES CHOOSE THE WORLD’S MOST ICONIC BUILDINGS TO ANNOUNCE THEIR NEW ALBUM
SEPTEMBER 2023 Actions on our screens THE ROLLING STONES CHOOSE THE WORLD'S MOST ICONIC BUILDINGS...
SOLÁN DE CABRAS REFRESHES THE CALLAO SQUARE
AUGUST 2023 Actions on our screens SOLÁN DE CABRAS REFRESHES THE CALLAO SQUARE New campaign by...
ADIDAS X CRAZYFAST MESSI BETS ON GRAN VÍA CIRCUIT
AUGUST 2023 Actions on our screens ADIDAS X CRAZYFAST MESSI BETS ON GRAN VÍA CIRCUIT The image...
REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT
JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San...
OUR CASE STUDIES
TAG HEUER
TAG HEUER 3D CREATIVITY | TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...
FORMULA 1 THE EXHIBITION
FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE | SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...
GALERÍA DE LAS COLECCIONES REALES
GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE | PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...
OUR LATEST EVENTS
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...
BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY
JUNE 2023 EVENTS IN OUR SPACE BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY Under the slogan '20 years ahead of the future', Fundación Innovación Bankinter celebrated its 20th anniversary with an event at Callao City Lights at which those attending...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came to our cinemas for the premiere of 'Tyler Rake 2', the new instalment...
3D AD CAMPAIGNS
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...
ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...
REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT
JULY 2023 Actions in our screens REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...
SCREEN SYNCHRONIZATION
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
PREMIERES
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came to our cinemas for the premiere of 'Tyler Rake 2', the new instalment...
ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS Hundreds of fans attended the preview in our emblematic Sala 1 of 'Transformers: Awakening of the Beasts', the new instalment of the successful film saga. Presentado por Tony Aguilar,...
MOBILE RETARGETING
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
LIVE BROADCASTS
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS
AUGUST 2023 Callao City Arts THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS The Argentine video artist and photographer Matías Alonso Revelli is the new protagonist of Callao City Arts, the artistic initiative promoted by Cultura Inquieta and...
NOELL OSZVALD’S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY
MAY 2023 Callao City Arts NOELL OSZVALD'S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY Hungarian photographer Noell Oszvald is the protagonist of the month of May at Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City...
NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS
APRIL 2023 Callao City Arts NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS Israeli photographer Nir stars in April at Callao City Arts, the cultural and artistic initiative promoted by Cultura Inquieta and Callao City Lights. Our screens are...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
