CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
VOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensVOLKSWAGEN PAYS TRIBUTE TO GOLF AT CIRCUITO GRAN VÍAThe...
RABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensRABANNE LAUNCHES MILLION GOLD FOR HER AT CIRCUITO GRAN...
GRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’ AT CALLAO CITY LIGHTS
SEPTEMBER 2024Actions on our screensGRUPO PENTACIÓN ANNOUNCES THE PREMIERE OF ‘MALDITOS TACONES’...
PRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF POWER’.
AUGUST 2024Actions on our screensPRIME ANNOUNCES THE PREMIERE OF THE NEW SEASON OF ‘RINGS OF...
H&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTS
AUGUST 2024Actions on our screensH&M ‘BACK TO SCHOOL’ AT CALLAO CITY LIGHTSThe fashion and...
CAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW XPERIENCE CAIXABANK PROGRAMME
AUGUST 2024Actions on our screensCAIXABANK CHOOSES GRAN VÍA CIRCUIT TO LAUNCH ITS NEW LOYALTY...
ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS SL 72 MODELS
AUGUST 2024 Actions on our screens ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS...
VALORANT’ ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY LIGTHS CAMPAIGN
AUGUST 2024 Actions on our screens VALORANT' ANNOUNCES ARRIVAL ON PS5 AND XBOX WITH CALLAO CITY...
OUR CASE STUDIES
GIVENCHY L’INTERDIT ROUGE ULTIME
GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - II OOH LOVERS AWARDS Givenchy DIGITAL –...
ANDALUSIAN TOURISM CAMPAIGN
ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA | TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: – II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY | L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...
OUR LATEST EVENTS
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
3D AD CAMPAIGNS
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè Latte, the dairy products firm has launched a refreshing 3D campaign on...
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
SCREEN SYNCHRONIZATION
LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO
OCTOBER 2023 Actions on our Screens LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
PREMIERES
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
MOBILE RETARGETING
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
LIVE BROADCASTS
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
MÁRIA ŠVARBOVÁ’S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS
AUGUST 2024 Callao City Arts MÁRIA ŠVARBOVÁ'S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS We soothe the high summer temperatures with the refreshing work of Mária Švarbová. The Slovak photographer returns to Callao City Arts, the artistic...
NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2024 Callao City Arts NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS
MARZO 2024 Callao City Arts ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...
CORPORATE SOCIAL RESPONSIBILITY
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR
MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
