CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CINES CALLAO STARRING ‘CÁMARA ABIERTA’

JUNIO 2022 CCL IN THE MEDIA CINES CALLAO STARRING 'CÁMARA ABIERTA'   The TV programme Cámara Abierta, specialised in digital culture and broadcast by TVE (La2 and Canal 24 horas), came to Cines Callao to learn about our history and evolution to the digital...

CALLAO CITY LIGHTS STRENGTHENS ITS TEAM

JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM   With the incorporation of Isabel Rodriguez, as event manager, Miguel Domingo, in marketing, and Laura Rodriguez, in the commercial area of screens. We strengthened our team with the...

MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA

APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...

CALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS

JUNE 2022EVENTS IN OUR SPACECALLAO HOSTS THE XBOX FAN FEST IN MADRID THE GREAT EUROPEAN FESTIVAL FOR VIDEOGAME FANS More than a hundred people gathered on 12 June at the Xbox Fan Fest in Madrid, the big party for fans of the brand that this year was held at Cines...

FELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF ‘SIN LÍMITES’

JUNE 2022EVENTS IN OUR SPACEFELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF 'SIN LÍMITES' King Felipe VI was the real star of the premiere of the miniseries '‘Sin límites', held by Prime Vídeo at Cines Callao.  To the surprise of those present, the...

PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’

JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...

MARKETING ACTIONS ON OUR SCREENS

CIRCUITO GRAN VIA

CIRCUITO GRAN VIA

JUNE 2022 Actions on our Screens CALLAO CITY LIGHTS LAUNCHES GRAN VÍA CIRCUIT Callao City Lights,...

OUR CASE STUDIES

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE INTERACTIVITY  |  L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

OUR LATEST EVENTS

GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS

GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS

MARCH 2022 EVENTS IN OUR SPACE GRAND PREMIERE OF 'TOP GUN MAVERICK' AT CALLAO CINEMAS Movie night at Callao Cinemas. With the help of Paramount Pictures and Tony Aguilar as master of ceremonies, last May 19 our theaters hosted the premiere of 'Top Gun Maverick', the...

3D AD CAMPAIGNS

THE EXOTICISM OF MOROCCO COMES TO THE CALLAO SQUARE

THE EXOTICISM OF MOROCCO COMES TO THE CALLAO SQUARE

MAY 2022 Actions on our Screens The exoticism of Morocco comes to Callao square Thanks to a 3D campaign on the screens of Callao City Lights La Oficina Nacional de Turismo de Marruecos  has launched a spectacular 3D campaign on the screens of Callao City Lights with...

IMPRESSIVE CAMPAIGN ON THE OCCASION OF THE MUTUA OPEN MADRID 2022

IMPRESSIVE CAMPAIGN ON THE OCCASION OF THE MUTUA OPEN MADRID 2022

ABRIL 2022 Acciones en nuestras Pantallas Impactante campaña con motivo del Mutua Madrid Open 2022 Bajo el lema ‘Ven a la fiesta del tenis’, Mutua Madrid Open ha iniciado una llamativa campaña en las pantallas de Callao City Lights. Una pelota de tenis se acerca...

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO

JANUARY 2021 Actions on our Screens  LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO  Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume. A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS

GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS

MARCH 2022 EVENTS IN OUR SPACE GRAND PREMIERE OF 'TOP GUN MAVERICK' AT CALLAO CINEMAS Movie night at Callao Cinemas. With the help of Paramount Pictures and Tony Aguilar as master of ceremonies, last May 19 our theaters hosted the premiere of 'Top Gun Maverick', the...

MOBILE RETARGETING

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...

LIVE BROADCASTS

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

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