CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

STATE PORTS CELEBRATES ITS 30TH ANNIVERSARY IN CALLAO

DECEMBER 2022 EVENTS IN OUR SPACE  STATE PORTS CELEBRATES ITS 30TH ANNIVERSARY IN CALLAO    To celebrate its thirtieth anniversary, the public entity Puertos del Estado held an event at Cines Callao to highlight the success of the Spanish port system over the last...

PORT AVENTURA UNVEILS ITS BIG NEWS FOR 2023 IN CALLAO

DECEMBER 2022 Actions on our Screens  PORT AVENTURA UNVEILS ITS BIG NEWS FOR 2023 IN CALLAOThe well-known amusement park has launched a campaign of intrigue on the screens of Callao City Lights to announce what will be its great novelty for 2023. A new roller coaster...

PABLO ALBORÁN REVOLVES CALLAO AT THE DISC SIGNING of ‘LA CUARTA HOJA’.

DECEMBER 2022 EVENTS IN OUR SPACE  PABLO ALBORÁN REVOLVES CALLAO AT THE DISC SIGNING of 'LA CUARTA HOJA'.  The Malaga-born singer and his record label, Warner Music, chose our cinemas for the only record signing of 'La Cuarta Hoja' held in Spain. On 3 December, around...

PRIME VIDEO PROMOTES ‘DULCEIDA AL DESNUDO’ IN CIRCUITO GRAN VÍA

NOVEMBER 2022 Actions on our Screens  PRIME VIDEO PROMOTES 'DULCEIDA AL DESNUDO' IN CIRCUITO GRAN VÍA    The popular Spanish influencer Dulceida stars in a docuseries about her life that has just been released by Prime Video. On this occasion, the platform has...

L’OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE

OCTOBER 2022 Actions on our Screens  L'OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE    A L'OR capsule protrudes from the screen and is enveloped by a swirl of golden powder and coffee beans, giving way to the L'OR Barista Sublime coffee machine. With a toast...

ZOMBIES INVADE CALLAO AT THE PREMIERE OF THE LATEST EPISODE OF THE WALKING DEAD

NOVEMBER 2022 EVENTS IN OUR SPACE  ZOMBIES INVADE CALLAO AT THE PREMIERE OF THE LATEST EPISODE OF THE WALKING DEAD  On 21 November Callao experienced its most terrifying night. With the help of Fox, the cinema was filled with the living dead while hundreds of fans...

MARKETING ACTIONS ON OUR SCREENS

L’ORÉAL PRO XXL LIFT

L’ORÉAL PRO XXL LIFT

OCTOBER 2022 Actions on our screens  L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY...

OUR CASE STUDIES

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT

WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE  |  UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE

L’ORÉAL ELVIVE INTERACTIVITY  |  L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

OUR LATEST EVENTS

HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS

HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS

NOVEMBER 2022 EVENTS IN OUR SPACE  HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS A night of luxury and glamour at Cines Callao. More than 250 guests attended the gala of the first edition of the Bazaar Women of the Year Awards, which Harper's Bazaar...

CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.

CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.

OCTOBER 2022 EVENTS IN OUR SPACE  CINES CALLAO HOSTS THE PREMIERE OF "INVISIBLES".  Full house at the Callao Cinemas for the premiere of the documentary 'Invisibles' on 20 October. A charity event supported by the Reyzábal family, who lent the Callao Cinemas and its...

C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS

C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS

OCTOBER 2022 EVENTS IN OUR SPACE  C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMASFull house at Callao Cinemas. The premiere of C. Tangana's first film as an actor was not to be missed. The popular singer is one of the protagonists of 'Un año, una...

3D AD CAMPAIGNS

L’OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE

L’OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE

OCTOBER 2022 Actions on our Screens  L'OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE    A L'OR capsule protrudes from the screen and is enveloped by a swirl of golden powder and coffee beans, giving way to the L'OR Barista Sublime coffee machine. With a toast...

L’ORÉAL PRO XXL LIFT

L’ORÉAL PRO XXL LIFT

OCTOBER 2022 Actions on our screens  L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON   L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.

CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.

OCTOBER 2022 EVENTS IN OUR SPACE  CINES CALLAO HOSTS THE PREMIERE OF "INVISIBLES".  Full house at the Callao Cinemas for the premiere of the documentary 'Invisibles' on 20 October. A charity event supported by the Reyzábal family, who lent the Callao Cinemas and its...

C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS

C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS

OCTOBER 2022 EVENTS IN OUR SPACE  C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMASFull house at Callao Cinemas. The premiere of C. Tangana's first film as an actor was not to be missed. The popular singer is one of the protagonists of 'Un año, una...

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.

AUGUST 2022 EVENTS IN OUR SPACE KARAOKE AND G-MEN AT THE PREMIERE OF 'VOY A PASÁRMELO BIEN'. Hundreds of fans of all ages attended the preview of Voy a pasármelo bien, the musical comedy to which the most mythical songs of Los Los Hombres G. provide the soundtrack....

MOBILE RETARGETING

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...

LIVE BROADCASTS

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

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