CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
L’OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE
OCTOBER 2022 Actions on our Screens L'OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE A...
THE SPANISH ASSOCIATION AGAINST CANCER COMMEMORATES IN CALLAO THE DAY AGAINST MOM’S CANCER
OCTOBER 2022Actions on our ScreensTHE SPANISH ASSOCIATION AGAINST CANCER COMMEMORATES IN CALLAO...
L’ORÉAL PRO XXL LIFT
OCTOBER 2022 Actions on our screens L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY...
DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS
SEPTEMBER 2022 Actions on our Screens DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT...
ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT
SEPTEMBER 2022 Actions on our Screens ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT...
CINES CALLAO STARRING ‘CÁMARA ABIERTA’
JUNIO 2022 CCL IN THE MEDIA CINES CALLAO STARRING 'CÁMARA ABIERTA' The TV programme Cámara...
CALLAO CITY LIGHTS STRENGTHENS ITS TEAM
JUNIO 2022 CCL IN THE MEDIA CALLAO CITY LIGHTS STRENGTHENS ITS TEAM With the incorporation...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS...
OUR CASE STUDIES
WE TAKES YOU WHEREVER YOU WANT
WE TAKES YOU WHEREVER YOU WANT CONTEXTUALIZED CREATIVE | UBERTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Uber Media agency: MEDIACOM (GroupM) Creative agency: MONO Madrid Uber Spain presents its new advertising campaign «Te llevamos a...
L’ORÉAL ELVIVE
L’ORÉAL ELVIVE INTERACTIVITY | L'Oreal ParisTECHNICAL SPECIFICATIONS Campaign date: February 2022 Advertiser: L'Oréal Paris Media agency: Zenith Creative agency: Pixel and Pixel Special actions are back at Callao City Lights. On the occasion of the launch of the new...
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
OUR LATEST EVENTS
HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS
NOVEMBER 2022 EVENTS IN OUR SPACE HARPER`S BAZAAR CHOOSES CALLAO FOR WOMEN OF THE YEAR AWARDS A night of luxury and glamour at Cines Callao. More than 250 guests attended the gala of the first edition of the Bazaar Women of the Year Awards, which Harper's Bazaar...
CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.
OCTOBER 2022 EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF "INVISIBLES". Full house at the Callao Cinemas for the premiere of the documentary 'Invisibles' on 20 October. A charity event supported by the Reyzábal family, who lent the Callao Cinemas and its...
C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS
OCTOBER 2022 EVENTS IN OUR SPACE C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMASFull house at Callao Cinemas. The premiere of C. Tangana's first film as an actor was not to be missed. The popular singer is one of the protagonists of 'Un año, una...
3D AD CAMPAIGNS
L’OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE
OCTOBER 2022 Actions on our Screens L'OR FILLS THE GRAND VIA CIRCUIT SCREENS WITH COFFEE A L'OR capsule protrudes from the screen and is enveloped by a swirl of golden powder and coffee beans, giving way to the L'OR Barista Sublime coffee machine. With a toast...
L’ORÉAL PRO XXL LIFT
OCTOBER 2022 Actions on our screens L'ORÉAL PARIS TURNS CALLAO SQUARE INTO A SPECTACULAR BEAUTY SALON L’Oréal Paris has carried out with the collaboration of Callao City Lights a striking action in the Plaza del Callao where popular influencers and also anonymous...
DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS
SEPTEMBER 2022 Actions on our Screens DESIGUAL PRESENTS ITS NEW CAMPAIGN WITH NATHY PELUSO AT CALLAO CITY LIGHTS Desigual chose the screens of Callao City Lights to present its new advertising campaign, starring Nathy Peluso. The singer attended the event held for...
SCREEN SYNCHRONIZATION
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
PREMIERES
CINES CALLAO HOSTS THE PREMIERE OF “INVISIBLES”.
OCTOBER 2022 EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF "INVISIBLES". Full house at the Callao Cinemas for the premiere of the documentary 'Invisibles' on 20 October. A charity event supported by the Reyzábal family, who lent the Callao Cinemas and its...
C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMAS
OCTOBER 2022 EVENTS IN OUR SPACE C.TANGANA PREMIERES HIS FIRST FILM AS AN ACTOR IN CALLAO CINEMASFull house at Callao Cinemas. The premiere of C. Tangana's first film as an actor was not to be missed. The popular singer is one of the protagonists of 'Un año, una...
KARAOKE AND G-MEN AT THE PREMIERE OF ‘VOY A PASÁRMELO BIEN’.
AUGUST 2022 EVENTS IN OUR SPACE KARAOKE AND G-MEN AT THE PREMIERE OF 'VOY A PASÁRMELO BIEN'. Hundreds of fans of all ages attended the preview of Voy a pasármelo bien, the musical comedy to which the most mythical songs of Los Los Hombres G. provide the soundtrack....
MOBILE RETARGETING
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
LIVE BROADCASTS
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2022 Callao City Arts OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS The month of May arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, with an exhibition of the work of British...
TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS
NOVEMBER 2021 Callao City Arts TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, offers this November an exhibition of the work of the American...
ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Callao City Arts ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, starts September with a monographic exhibition of the work of Anna...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
