CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
THE MARKET GARDEN OF MURCIA COMES TO CALLAO
DECEMBER 2021 Actions on our Screens THE MARKET GARDEN OF MURCIA COMES TO CALLAO Murcia Tourism...
THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our Screens THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO...
AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE
DECEMBER 2021 Actions on our Screens AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE A...
ASUS OPENS THE DOORS TO THE GAMER UNIVERSE AT CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our Screens ASUS OPENS THE DOORS TO THE GAMER UNIVERSE AT CALLAO CITY...
OUR CASE STUDIES
11.11 ALIEXPRESS
11.11 ALIEXPRESS DYNAMIC CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...
ONE FLAG
ONE FLAG ONAIR CREATIVITY | AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...
IMPOSSIBLE IS NOTHING EUROCUP
IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY | AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...
OUR LATEST EVENTS
HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ (‘NO ACTIVITY’) IN CALLAO
DECEMBER 2021 EVENTS IN OUR SPACE HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ ('NO ACTIVITY') IN CALLAO New successful premiere of HBO Max at Cines Callao.. Many well-known celebrities and the stars of the series walked the red carpet of our cinemas to attend the...
KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
DICIEMBRE 2021 EVENTS IN OUR SPACE KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS From 16 to 20 December, the best Korean cosmetics firms came together at 'Korea in Madrid'. An event organised by KOTRA, the commercial office of the Korean Government in...
PREMIERE OF ‘EL BUEN PATRÓN’ THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS
OCTOBER 2021 EVENTS IN OUR SPACE PREMIERE OF 'EL BUEN PATRÓN' THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS The Cines Callao were the venue chosen to celebrate the premiere of 'The Good Patron', the film by Fernando León de Aranoa, starring...
3D AD CAMPAIGNS
THE MARKET GARDEN OF MURCIA COMES TO CALLAO
DECEMBER 2021 Actions on our Screens THE MARKET GARDEN OF MURCIA COMES TO CALLAO Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan 'Esencia de huerta, alma de ciudad' (the essence of the...
THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our Screens THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS 🐺 The Witcher, starring Henry Cavill bursts in 3D on the screens of Callao.Discover the second season of this epic saga of monsters, magic and destiny based on...
AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE
DECEMBER 2021 Actions on our Screens AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE A huge salmon surprises us with its spectacular leap from a river, giving the impression that it jumps out of the screens. This is the beginning of the campaign that Ahumados...
SCREEN SYNCHRONIZATION
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
PREMIERES
HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ (‘NO ACTIVITY’) IN CALLAO
DECEMBER 2021 EVENTS IN OUR SPACE HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ ('NO ACTIVITY') IN CALLAO New successful premiere of HBO Max at Cines Callao.. Many well-known celebrities and the stars of the series walked the red carpet of our cinemas to attend the...
PREMIERE OF ‘EL BUEN PATRÓN’ THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS
OCTOBER 2021 EVENTS IN OUR SPACE PREMIERE OF 'EL BUEN PATRÓN' THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS The Cines Callao were the venue chosen to celebrate the premiere of 'The Good Patron', the film by Fernando León de Aranoa, starring...
LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.
NOVEMBER 2021 EVENTS IN OUR SPACE LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'. Aristocrats, influencers and well-known faces from the world of film and television walked the red carpet at Cines Callao to attend the eagerly awaited premiere of...
MOBILE RETARGETING
MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our screens MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021
OCTOBER 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021 The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...
LIVE BROADCASTS
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS
NOVEMBER 2021 Callao City Arts TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, offers this November an exhibition of the work of the American...
ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Callao City Arts ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, starts September with a monographic exhibition of the work of Anna...
NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS
MARCH 2021 Callao City Arts NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...
CORPORATE SOCIAL RESPONSIBILITY
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
