CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

MEDIASET PRESENTS TELECINCO’S NEW TV SHOWS IN CIRCUITO GRAN VÍA

SEPTEMBER 2023 Actions on our screens  MEDIASET PRESENTS TELECINCO'S NEW TV SHOWS IN CIRCUITO GRAN VÍA  Mediaset España launches a campaign in Circuito Gran Vía to present its new TV shows and position itself as the preferred channel for families and their different...

MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA

SEPTEMBER 2023 Actions on our screens  MCDONALD'S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA  McDonald’s launches a campaign in Circuito Gran Vía to advertise its new menu 'Cómo aparece en', made up of products that highlight the cultural and social relevance of the...

ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  Cervezas Alhambra (Mahou San Miguel Group) launches 3D campaign on the outdoor screens of Cines Callao to advertise the new Mini Alhambra Reserva...

THE ROLLING STONES CHOOSE THE WORLD’S MOST ICONIC BUILDINGS TO ANNOUNCE THEIR NEW ALBUM

SEPTEMBER 2023 Actions on our screens  THE ROLLING STONES CHOOSE THE WORLD'S MOST ICONIC BUILDINGS TO ANNOUNCE THEIR NEW ALBUM  On the occasion of the release of their new album, 'Hackney Diamonds', The Rolling Stones have carried out a teaser action that has included...

SOLÁN DE CABRAS REFRESHES THE CALLAO SQUARE

AUGUST 2023 Actions on our screens  SOLÁN DE CABRAS REFRESHES THE CALLAO SQUARE  New campaign by Grupo Mahou San Miguel to announce the launch of  . An action that includes super refreshing images and that can be seen in a big way on the giant screens of Callao City...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

TAG HEUER

TAG HEUER

TAG HEUER 3D CREATIVITY |  TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

OUR LATEST EVENTS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS  Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...

BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY

BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY

JUNE 2023 EVENTS IN OUR SPACE  BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY  Under the slogan '20 years ahead of the future', Fundación Innovación Bankinter celebrated its 20th anniversary with an event at Callao City Lights at which those attending...

3D AD CAMPAIGNS

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

JULY 2023 Actions in our screens  REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT  Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS  Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...

ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS

ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS  Hundreds of fans attended the preview in our emblematic Sala 1 of 'Transformers: Awakening of the Beasts', the new instalment of the successful film saga. Presentado por Tony Aguilar,...

MOBILE RETARGETING

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...

LIVE BROADCASTS

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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