CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA

MAY 2023 EVENTS IN OUR SPACE   LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA    Callao City Lights was the venue chosen by LG to present Multi V i, its new air-conditioning system with AI that learns from the uses and needs of users, with the...

LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS

MAY 2023 Actions in our screens LACOSTE SHOWS 'IMPOSSIBLE ENCOUNTERS' AT CALLAO CITY LIGHTS  To celebrate its 90th anniversary, Lacoste has launched a new campaign 'Impossible encounters' at Callao City Lights. Three creativities in which the French firm shows...

B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID

MAY 2023 Actions in our screens B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID  Riviera Maya comes to the centre of Madrid thanks to Circuito Gran Vía and B Travel Brand. A campaign that invites you to forget your daily routine and let yourself go to...

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

MAY 2023 EVENTS IN OUR SPACE  ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE   The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...

CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID

MAY 2023 Actions in our screens CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID  Madrid's Gran Vía is the city's new golden mile thanks to Circuito Gran Vía, where more and more advertisers from the premium and luxury world are showing their...

EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION

MAY 2023 EVENTS IN OUR SPACE   EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION    Once again, RTVE  chose our space to say goodbye and wish all the luck in the world to the Spanish representative at the Eurovision Song Contest. Hundreds of fans filled the...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

L’OREAL PRO XXL LIFT

L’OREAL PRO XXL LIFT

L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY |  L'Oreal Paris TECHNYCAL SPECIFICATIONSCampaign date: October 2022Advertiser: L'Oréal ParisMedia agency: Zenith MediaCreative agency: -The aim was to raise awareness of the benefits...

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, SQUARE INTERACTION |  Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe  Creative agency: Publicis Carolina Herrera turned the Plaza del...

GILLETE LABS

GILLETE LABS

GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY |  GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...

OUR LATEST EVENTS

LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA

LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA

MAY 2023 EVENTS IN OUR SPACE   LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA    Callao City Lights was the venue chosen by LG to present Multi V i, its new air-conditioning system with AI that learns from the uses and needs of users, with the...

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

MAY 2023 EVENTS IN OUR SPACE  ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE   The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...

EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION

EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION

MAY 2023 EVENTS IN OUR SPACE   EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION    Once again, RTVE  chose our space to say goodbye and wish all the luck in the world to the Spanish representative at the Eurovision Song Contest. Hundreds of fans filled the...

3D AD CAMPAIGNS

MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT

MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT

FEBRUARY 2023 Actions in our screens  MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT    #Mahou00Tostada dressed up the screens of the Gran Vía Circuit, the largest large-format digital circuit in urban environments in Spain, to disprove prejudices. The...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE

MAY 2023 EVENTS IN OUR SPACE  ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE   The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...

THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO

THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO

MARZO 2023 EVENTOS EN NUESTRO ESPACIO LOS PROTAGONISTAS DE ‘MARAVILLOSO DESASTRE’ REVOLUCIONAN CALLAO Cines Callao fue escenario del estreno mundial de ‘Maravilloso desastre’. Cientos de seguidores esperaban a las puertas de nuestros cines la llegada de Dylan Sprouse...

PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS

PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS

MARCH 2023 EVENTS IN OUR SPACE  PREMIERE OF 'SIN HUELLAS' IN CALLAO CINEMAS   Prime (Amazon Prime Vídeo) once again chose our space to celebrate the premiere of the new series 'Sin huellas'. A black comedy full of action, created by Carlos de Pando, Sara Antuña and...

MOBILE RETARGETING

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS

MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...

LIVE BROADCASTS

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

MARCH 2022 Callao City Arts  THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS  The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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