CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID  Grupo Eventoplus chose Cines Callao to hold the 4th session of Academy Madrid, the free training programme for young talents in the events sector organised by the aforementioned media...

PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT

MAY 2024 Actions on our screens  PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT  Pepsi launches a campaign in Circuito Gran Vía to publicise in Spain the new logo that has just been launched in 120 countries. This is the first major rebranding that the iconic brand...

MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS  A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...

AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU

MAY 2024 Actions on our screens  AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU  Santander SMusic, the music content and ticketing platform of banco Santander, has announced the pre-sale of tickets for Aitana's second concert at the...

M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET

MAY 2024 Actions on our screens  M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET  On the occasion of the launch of its renewed MACximal lipstick line, the cosmetics firm M·A·C, part of Estée Lauder, carried out an original activation in Madrid's Plaza del Callao, which...

JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS  To promote the new  Range Rover Sport, stunt driver Jessica Hawkins tested the vehicle by driving against the current up a ramp at the giant Karahnjukar Dam in eastern...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY

GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY |  PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS

MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY |  L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA |  NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...

OUR LATEST EVENTS

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID  Grupo Eventoplus chose Cines Callao to hold the 4th session of Academy Madrid, the free training programme for young talents in the events sector organised by the aforementioned media...

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country,  Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and...

3D AD CAMPAIGNS

MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS  A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...

THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE

THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE

MAY 2024 Actions on our screens  THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE  On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...

KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS

KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS

APRIL 2024 Actions on our screens  KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS  With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...

SCREEN SYNCHRONIZATION

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

OCTOBER 2023 Actions on our Screens  LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO    Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM

APRIL 2024 EVENTS IN OUR SPACE  GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM  Sony Pictures  once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING

MARCH 2024 Actions on our screens  CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING  Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...

LIVE BROADCASTS

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR  We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This