CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
MAY 2023 Actions in our screens LACOSTE SHOWS 'IMPOSSIBLE ENCOUNTERS' AT CALLAO CITY LIGHTS To...
B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID
MAY 2023 Actions in our screens B TRAVEL BRAND BRINGS THE RIVIERA MAYA TO THE GRAN VIA IN MADRID...
CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID
MAY 2023 Actions in our screens CIRCUITO GRAN VÍA, SHOWCASE OF PREMIUM AND LUXURY BRANDS IN MADRID...
CONTEXTUALISED CREATIVITY AND 3D, IN THE VODAFONE HOGAR 5G LAUNCH CAMPAIGN.
APRIL 2023 Actions in our screens CONTEXTUALISED CREATIVITY AND 3D, IN THE VODAFONE HOGAR 5G...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR...
THE CITY OF SANTANDER COMES TO THE CENTRE OF MADRID THANKS TO CALLAO CITY LIGHTS
APRIL 2023 Actions in our screens THE CITY OF SANTANDER COMES TO THE CENTRE OF MADRID THANKS TO...
RIHANNA SHOWS HER MOST SEDUCTIVE LASHES AT CIRCUITO GRAN VÍA
APRIL 2023 Actions in our screens RIHANNA SHOWS HER MOST SEDUCTIVE LASHES AT CIRCUITO GRAN VÍA...
TOMMY HILFIGER LAUNCHES ITS NEW COLLECTION WITH SHAWN MENDES AT CALLAO CITY LIGHTS
APRIL 2023 Actions on our screens TOMMY HILFIGER LAUNCHES ITS NEW COLLECTION WITH SHAWN MENDES AT...
OUR CASE STUDIES
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal Paris TECHNYCAL SPECIFICATIONSCampaign date: October 2022Advertiser: L'Oréal ParisMedia agency: Zenith MediaCreative agency: -The aim was to raise awareness of the benefits...
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, SQUARE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
OUR LATEST EVENTS
LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA
MAY 2023 EVENTS IN OUR SPACE LG CHOOSES CALLAO TO PRESENT ITS NEW AIR CONDITIONING SYSTEM WITH IA Callao City Lights was the venue chosen by LG to present Multi V i, its new air-conditioning system with AI that learns from the uses and needs of users, with the...
ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE
MAY 2023 EVENTS IN OUR SPACE ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...
EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION
MAY 2023 EVENTS IN OUR SPACE EMOTIONAL FAREWELL TO BLANCA PALOMA ON HER WAY TO EUROVISION Once again, RTVE chose our space to say goodbye and wish all the luck in the world to the Spanish representative at the Eurovision Song Contest. Hundreds of fans filled the...
3D AD CAMPAIGNS
PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Actions on our Screens PHANTOM THE FIRST CONNECTED PERFUME IS PRESENTED IN 3D AT CALLAO CITY LIGHTS Phantom, the new fragrance for men by Paco Rabanne, is presented on the screens of Callao City Lights with an original 3D action that will surprise the...
MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT
FEBRUARY 2023 Actions in our screens MAHOU 00 TOSTADA DISMANTLES PREJUDICES IN GRAN VÍA CIRCUIT #Mahou00Tostada dressed up the screens of the Gran Vía Circuit, the largest large-format digital circuit in urban environments in Spain, to disprove prejudices. The...
DONUTS BISCUITS FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH 3D FLAVOURS
FEBRUARY 2023 Actions in our screens DONUTS BISCUITS FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH 3D FLAVOURSTo publicise the launch of Donuts Cookies, Bimbo Iberia has launched a spectacular 3D campaign on the screens of Callao City Lights. A work that highlights...
SCREEN SYNCHRONIZATION
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
PREMIERES
ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE
MAY 2023 EVENTS IN OUR SPACE ATRESPLAYER PREMIUM CHOOSES CALLAO FOR UPA NEXT PREMIERE The doors of Cines Callao were packed to receive the stars of UPA Next, the sequel to the series 'Un paso adelante' (UPA), which was so successful 20 years ago. Miguel Ángel...
THE STARS OF ‘MARVELLOUS DISASTER’ SHAKE UP CALLAO
MARZO 2023 EVENTOS EN NUESTRO ESPACIO LOS PROTAGONISTAS DE ‘MARAVILLOSO DESASTRE’ REVOLUCIONAN CALLAO Cines Callao fue escenario del estreno mundial de ‘Maravilloso desastre’. Cientos de seguidores esperaban a las puertas de nuestros cines la llegada de Dylan Sprouse...
PREMIERE OF ‘SIN HUELLAS’ IN CALLAO CINEMAS
MARCH 2023 EVENTS IN OUR SPACE PREMIERE OF 'SIN HUELLAS' IN CALLAO CINEMAS Prime (Amazon Prime Vídeo) once again chose our space to celebrate the premiere of the new series 'Sin huellas'. A black comedy full of action, created by Carlos de Pando, Sara Antuña and...
MOBILE RETARGETING
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
MARCH 2022 Actions on our screens FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November...
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
LIVE BROADCASTS
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
NOELL OSZVALD’S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY
MAY 2023 Callao City Arts NOELL OSZVALD'S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY Hungarian photographer Noell Oszvald is the protagonist of the month of May at Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City...
NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS
APRIL 2023 Callao City Arts NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS Israeli photographer Nir stars in April at Callao City Arts, the cultural and artistic initiative promoted by Cultura Inquieta and Callao City Lights. Our screens are...
THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS
MARCH 2022 Callao City Arts THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
