CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS
JUNE 2021 Actions on our Screens CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS A...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New...
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
JUNE 2021 Actions on our Screens PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100%...
OUR CASE STUDIES
BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS
BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS CREATIVIDAD 3D | McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...
AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS
WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media agency: Disset...
TOM CLANCY’S WITHOUT REMORSE
TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY | Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign date: April 2021 Advertiser: Amazon Prime Video Media agency: IPG Media Brands Creative agency: BCN Visuals Amazon Prime Video, on the occasion of the premiere of 'TOM...
OUR LATEST EVENTS
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...
THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH
JULY 2021 EVENTS IN OUR SPACE THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH With the arrival of the heat, what better way to cool off in the city than enjoying an urban oasis. Beefeater, the most awarded gin in the world, has chosen the...
AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID
JULY 2021 OUR PREMIERES AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second season of El Cid, the historical and action series produced by Zebra...
3D AD CAMPAIGNS
CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS
JUNE 2021 Actions on our Screens CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS A vehicle appears to appear on the outdoor screens of the Callao Cinemas after driving inside a silver spiral-shaped track. This is the new 3D campaign that Cupra, the Grupo...
MCDONALD’S TURNS ITS APP INTO A VALUABLE TREASURE THANKS TO THE 3D CALLAO CITY LIGHTS.
JUNE 2021 Actions on our Screens MCDONALD'S TURNS ITS APP INTO A VALUABLE TREASURE THANKS TO THE 3D CALLAO CITY LIGHTS A campaign created by BCN Visuals and broadcast by OMD on the large format screens located on the façades of the Callao Cinemas in Madrid. A...
AMAZON’S ‘TOM CLANCY’S WITHOUT REMORSE’ OPENS IN 3D AT CALLAO CITY LIGHTS
APRIL 2021 Actions on our Screens AMAZON'S 'TOM CLANCY'S WITHOUT REMORSE' OPENS IN 3D AT CALLAO CITY LIGHTS Amazon Prime Video, on the occasion of the premiere of 'TOM CLANCY'S WITHOUT REMORSE', presents on the screens of Callao City Lights the spectacular 3D...
SCREEN SYNCHRONIZATION
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’ In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...
PREMIERES
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...
AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID
JULY 2021 OUR PREMIERES AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second season of El Cid, the historical and action series produced by Zebra...
‘MASTERCHEF’ AND SONY PICTURES HOLD A CINEMA COCKTAIL PARTY AT CALLAO CITY LIGHTS
JUNE 2021 EVENTS IN OUR SPACE 'MASTERCHEF' AND SONY PICTURES HOLD A CINEMA COCKTAIL PARTY AT CALLAO CITY LIGHTS ‘Masterchef’, the successful culinary talent show produced by RTVE in collaboration with Shine Iberia, chose the rooftop of the Callao Cinemas to...
MOBILE RETARGETING
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more than 27 million impacts. 50,29% of the audience was male and 49,71%...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
JUNE 2021 Actions on our screens NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...
LIVE BROADCASTS
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS
MARCH 2021 Callao City Arts NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...
SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS
JUNE 2021 Callao City Arts SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...
SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS
JULY 2021 Callao City Arts SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS Photographer Matías Alonso Revelli and video artist Arben Vllasaliu are the protagonists of the month of July in Callao City Arts, the artistic programme of Cultura...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
