CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

JULY 2021 EVENTS IN OUR SPACE  CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE    La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

JUNE 2021 Callao City Arts  SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS  The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...

CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS

JUNE 2021 Actions on our Screens  CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS  A vehicle appears to appear on the outdoor screens of the Callao Cinemas after driving inside a silver spiral-shaped track. This is the new 3D campaign that Cupra, the Grupo...

THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH

JULY 2021 EVENTS IN OUR SPACE  THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH    With the arrival of the heat, what better way to cool off in the city than enjoying an urban oasis. Beefeater, the most awarded gin in the world, has chosen the...

AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID

JULY 2021 OUR PREMIERES  AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID   The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second season of El Cid, the historical and action series produced by Zebra...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD’S HAS ITS REWARDS

BEING A MEMBER OF MY MCDONALD'S HAS ITS REWARDS CREATIVIDAD 3D  |  McDonald'sTECHNICAL SPECIFICATIONS Campaign date: June 2021 Advertiser: McDonald's Media agency: OMD Creative agency: TBWA y BCN Visuals McDonald's, on the occasion of the relaunch of its MyMcDonald's...

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

AETIB WE WILL TRAVEL AROUND THE BALEARIC ISLANDS

WE WILL TRAVEL AROUND THE BALEARIC ISLANDS MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: May 2021 Advertiser: Agència d'Estratègia Turística de les Illes Balears  (AETIB) Media agency: Disset...

TOM CLANCY’S WITHOUT REMORSE

TOM CLANCY’S WITHOUT REMORSE

TOM CLANCY'S WITHOUT REMORSE 3D CREATIVITY  |  Amazon Prime VideoTECHNICAL SPECIFICATIONS Campaign date: April 2021 Advertiser: Amazon Prime Video Media agency: IPG Media Brands Creative agency: BCN Visuals Amazon Prime Video, on the occasion of the premiere of 'TOM...

OUR LATEST EVENTS

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

JULY 2021 EVENTS IN OUR SPACE  CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE    La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...

THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH

THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH

JULY 2021 EVENTS IN OUR SPACE  THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH    With the arrival of the heat, what better way to cool off in the city than enjoying an urban oasis. Beefeater, the most awarded gin in the world, has chosen the...

AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID

AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID

JULY 2021 OUR PREMIERES  AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID   The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second season of El Cid, the historical and action series produced by Zebra...

3D AD CAMPAIGNS

CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS

CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS

JUNE 2021 Actions on our Screens  CUPRA FORMENTOR LAUNCHES 3D CAMPAIGN IN CALLAO CITY LIGHTS  A vehicle appears to appear on the outdoor screens of the Callao Cinemas after driving inside a silver spiral-shaped track. This is the new 3D campaign that Cupra, the Grupo...

SCREEN SYNCHRONIZATION

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’   In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...

PREMIERES

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

JULY 2021 EVENTS IN OUR SPACE  CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE    La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su emblemática terraza, en la azotea de los Cines Callao, para organizar...

AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID

AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID

JULY 2021 OUR PREMIERES  AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID   The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second season of El Cid, the historical and action series produced by Zebra...

MOBILE RETARGETING

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

JUNE 2021 Actions on our screens   BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN   New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

JUNE 2021 Actions on our screens   NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY   The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

JUNE 2021 Callao City Arts  SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS  The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

MAY 2021 Other actions on our screens  LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR   The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...

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