CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

DECEMBER 2021 Actions on our Screens  THE MARKET GARDEN OF MURCIA COMES TO CALLAO  Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan 'Esencia de huerta, alma de ciudad' (the essence of the...

HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ (‘NO ACTIVITY’) IN CALLAO

DECEMBER 2021 EVENTS IN OUR SPACE  HBO CELEBRATES THE PREMIERE OF ‘SIN NOVEDAD’ ('NO ACTIVITY') IN CALLAO    New successful premiere of HBO Max at Cines Callao.. Many well-known celebrities and the stars of the series walked the red carpet of our cinemas to attend the...

THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our Screens  THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS  🐺 The Witcher, starring Henry Cavill bursts in 3D on the screens of Callao.Discover the second season of this epic saga of monsters, magic and destiny based on...

KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

DICIEMBRE 2021 EVENTS IN OUR SPACE  KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS  From 16 to 20 December, the best Korean cosmetics firms came together at 'Korea in Madrid'. An event organised by KOTRA, the commercial office of the Korean Government in...

AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE

DECEMBER 2021 Actions on our Screens  AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE  A huge salmon surprises us with its spectacular leap from a river, giving the impression that it jumps out of the screens. This is the beginning of the campaign that Ahumados...

ASUS OPENS THE DOORS TO THE GAMER UNIVERSE AT CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our Screens  ASUS OPENS THE DOORS TO THE GAMER UNIVERSE AT CALLAO CITY LIGHTS  With a spectacular 3D campaign featuring the new ASUS ROG Strix G Advantage Edition notebook that includes the latest innovations in the world of gaming.The screens...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

11.11 ALIEXPRESS

11.11 ALIEXPRESS

11.11 ALIEXPRESS DYNAMIC CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: November 2021 Advertiser: AliExpress Media agency: OMD Creative agency: Ogilvy To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China,...

ONE FLAG

ONE FLAG

ONE FLAG ONAIR CREATIVITY  |  AliExpressTECHNICAL SPECIFICATIONS Campaign date: July and August 2021 Advertiser: AliExpress Media agency: OMNICOM (OMD) Social Media: Twitter y Guud On the occasion of the Olympic Games, AliExpress presented the 'One Flag' movement on...

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP

IMPOSSIBLE IS NOTHING EUROCUP DYNAMIC CREATIVITY  |  AdidasTECHNICAL SPECIFICATIONS Campaign date: June and July 2021 Advertiser: Adidas Media agency: MEDIACOM (GroupM) On the occasion of the Euro 2021 Football Championship, Adidas developed an advertising campaign...

OUR LATEST EVENTS

KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS

DICIEMBRE 2021 EVENTS IN OUR SPACE  KOREA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS  From 16 to 20 December, the best Korean cosmetics firms came together at 'Korea in Madrid'. An event organised by KOTRA, the commercial office of the Korean Government in...

3D AD CAMPAIGNS

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

THE MARKET GARDEN OF MURCIA COMES TO CALLAO

DECEMBER 2021 Actions on our Screens  THE MARKET GARDEN OF MURCIA COMES TO CALLAO  Murcia Tourism has launched a 3D action on the screens of Callao City Lights to promote tourism in the region. Under the slogan 'Esencia de huerta, alma de ciudad' (the essence of the...

THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS

THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our Screens  THE NEW SEASON OF THE WITCHER HITS THE SCREENS OF CALLAO CITY LIGHTS  🐺 The Witcher, starring Henry Cavill bursts in 3D on the screens of Callao.Discover the second season of this epic saga of monsters, magic and destiny based on...

AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE

AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE

DECEMBER 2021 Actions on our Screens  AHUMADOS DOMINGUEZ FROM THE RIVER TO THE CALLAO SQUARE  A huge salmon surprises us with its spectacular leap from a river, giving the impression that it jumps out of the screens. This is the beginning of the campaign that Ahumados...

SCREEN SYNCHRONIZATION

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.

LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.

NOVEMBER 2021 EVENTS IN OUR SPACE  LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'.    Aristocrats, influencers and well-known faces from the world of film and television walked the red carpet at Cines Callao to attend the eagerly awaited premiere of...

MOBILE RETARGETING

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our screens   MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS   Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

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