CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE...
WILLIAMS, MAIN CHARACTER AT CALLAO CITY LIGHTS
SEPTEMBER 2026Actions on our screens WILLIAMS, MAIN CHARACTER AT CALLAO CITY LIGHTSFormula 1 is...
MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS
SEPTEMBER 2026Actions on our screens MCDONALD'S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT...
EL CORTE INGLÉS BEAUTY PRESENTS ‘LA CASA DE LA BELLEZA’ AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens EL CORTE INGLÉS BEAUTY PRESENTS ‘LA CASA DE LA BELLEZA’ AT...
RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens RAY-BAN PRESENTS ITS SCUDERIA FERRARI COLLECTION AT CIRCUITO...
CIRCUITO GRAN VÍA SHOWCASE FOR THE NEW IMAGE OF COCA-COLA ZERO
SEPTEMBER 2026Actions on our screens CIRCUITO GRAN VÍA SHOWCASE FOR THE NEW IMAGE OF COCA-COLA...
LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONS
AUGUST 2026Actions on our screens LOPE DE VEGA’S SCREENS JOIN IN THE URKUPIÑA CELEBRATIONSThe...
CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASE
AUGUST 2026Actions on our screens CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASECaixaBank has...
100 YEARS OF CINES CALLAO
CINES CALLAO TURNED PLAZA DEL CALLAO INTO AN OUTDOOR SUMMER CINEMA TO CELEBRATE ITS 100TH ANNIVERSARY WITH MADRID
CINES CALLAO IS CELEBRATING ITS 100TH ANNIVERSARY BY INVITING MADRID TO A FREE SUMMER CINEMA EVENT
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
OUR CASE STUDIES
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE ON-SITE INTERACTION | L'ORÉAL PARISTECHNYCAL SPECIFICATIONS Campaign date: September 23st, 2024 Advertiser: L'Oréal Paris Media agency: Publicis conexión by Zenith Creative agency: – On the occasion of the...
KAIKU BRINGS COLD COFFEE TO MADRID’S GRAN VIA
KAIKU BRINGS COLD COFFEE TO MADRID'S GRAN VIA PRODUCT SAMPLE | KAIKU CAFFÉ LATTETECHNYCAL SPECIFICATIONS Campaign date: July 12nd to 18nd, 2024 Advertiser: Kaiku Media agency: Mediterranea de Medios Creative agency: Maramura To promote Kaiku Caffè Latte, its cold...
GIVENCHY L’INTERDIT ROUGE ULTIME
GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION | GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - II OOH LOVERS AWARDS Givenchy DIGITAL –...
OUR LATEST EVENTS
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has chosen Callao City Lights to bring all the excitement of the race to...
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July we transformed the Plaza del Callao into a spectacular open-air cinema,...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s most recognisable corners to life with ¡Ay, Callao!, an exclusive...
PREMIERES
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy of Rocío Jurado. Directed by Alexis Morante, it offers an intimate...
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
JUNE 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5The world’s most famous film toys are back! Disney chose our venue to celebrate the eagerly awaited Spanish premiere of Toy Story 5 , the latest instalment in the hit animated saga...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the most eagerly awaited film events of the year, where fashion and glamour...
3D AD CAMPAIGNS
MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS
SEPTEMBER 2026Actions on our screens MCDONALD'S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTSMcDonald’s has once again chosen our screens, this time to announce the launch of its new Big Arch, designed for those who are really craving the brand’s...
PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensPURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTSPurina has launched a 3D campaign at Callao City Lights to encourage us to feed our pets like professionals, by choosing expert, balanced nutrition, such as that...
STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensSTUNNING 3D DISPLAY OF ZADIG L'INTENSE AT CALLAO CITY LIGHTSTo mark the launch of Zadig L’Intense, the new fragrance from Zadig & Voltaire Parfums, Shiseido has unveiled a new campaign on the outdoor screens at Cines Callao. It...
LIVE BROADCASTS
CALLAO CITY LIGHTS SCREENS BROADCAST DIGI ESPAÑA’S IPO LIVE
JULY 2026Actions on our screensCALLAO CITY LIGHTS SCREENS BROADCAST DIGI ESPAÑA’S IPO LIVEThe screens at Callao City Lights hosted the Spanish stock market debut of DIGI Spain, the telecommunications company belonging to the DIGI Communications Group, with a live...
POCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TV
NOVEMBER 2025Actions on our screensPOCOYÓ AND BEA CONQUER CALLAO WITH A FAMILY EVENT TO CELEBRATE THEIR RETURN TO CLAN TVPocoyó, the beloved preschool character celebrating his 20th anniversary this year, rolled out an innovative brand activation strategy in Madrid's...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUMThousands of people gathered in Madrid's Plaza del Callao to attend the presentation of Rosalía's new album. The Catalan singer surprised attendees with her presence in...
SCREEN SYNCHRONIZATION
LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO
OCTOBER 2023 Actions on our Screens LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...
PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF ‘THE BOYS’
JUNE 2022 Actions on our Screens PRIME VIDEO ADVERTISING DOMINATION FOR THE NEW SEASON OF 'THE BOYS' Callao City Lights has participated with other screens in the advertising domination action that Prime Vídeo carried out for the premiere of the third season of 'The...
SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE
SEPTEMBER 2021 Actions on our screens SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...
MOBILE RETARGETING
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
JULY 2026Actions on our screensCIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026The audience for our screens continues to grow. During the first half of 2026, the impressions achieved by Circuito Gran Vía increased by 8 per cent...
CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING
MARCH 2024 Actions on our screens CALLAO CITY LIGHTS OFFERS 3D MOBILE RETARGETING Callao City Lights has reached an agreement with Adgage, a company specialising in mobile advertising, to offer its clients mobile retargeting with 3D pieces. A service that will allow...
MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA
APRIL 2022 Actions on our screens MAY 2022: MORE THAN 19.5 MILLION IMPACTS, CALLAO CITY LIGHTS SCREENS CONTINUE TO BE THE STAR OF THE GRAN VÍA The screens of the Callao cinemas continue to be the protagonists of Gran Vía, Madrid's commercial artery. In May, the good...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTEMBER 2018 Other actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Other actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...
CALLAO CITY ARTS
MÁRIA ŠVARBOVÁ’S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS
AUGUST 2024 Callao City Arts MÁRIA ŠVARBOVÁ'S REFRESHING WORK TAKES CENTRE STAGE IN AUGUST AT CALLAO CITY ARTS We soothe the high summer temperatures with the refreshing work of Mária Švarbová. The Slovak photographer returns to Callao City Arts, the artistic...
NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2024 Callao City Arts NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS
MARZO 2024 Callao City Arts ARCHITECTURE AND MINIMALISM, PROTAGONISTS IN MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, brings us an exhibition of Inge Schuster's work. The Danish...
CORPORATE SOCIAL RESPONSIBILITY
GRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRID
APRIL 2026Actions on our screensGRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRIDThe 15 screens of the Gran Vía Circuit are presenting “Experience Macao”, an initiative that aims to bring the culture, cuisine...
THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET
MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour initiative, which aims to raise awareness about the importance of...
CONJUNTO EMPRESARIAL RDE, SPONSOR OF THE ‘ALLIANCE FOR CHILDHOOD VACCINATION’
DECEMBER 2025CCL IN MEDIA CONJUNTO EMPRESARIAL RDE, SPONSOR OF THE 'ALLIANCE FOR CHILDHOOD VACCINATION'As part of its charitable activities, Conjunto Empresarial RDE, owner of the Cines Callao, Callao City Lights and Circuito Gran Vía brands, has joined as a sponsor...
