CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The...
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The...
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
DECEMBER 2020 Actions on our Screens IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27% Callao City...
OUR LATEST EVENTS
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take care of. Our rooms are now ready to receive you with the most strict...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals who organize events at our venue. These are the measures we have...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by several speakers, including Gorka Pagazaurtundua, Commercial Director...
PREMIERES
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take care of. Our rooms are now ready to receive you with the most strict...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals who organize events at our venue. These are the measures we have...
CINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CALLAO CITY LIGHTS, ESCENARIO DEL VI FORO DE PUBLICIDAD PROGRAMÁTICA ORGANIZADO POR LA PUBLICIDAD El pasado martes 22 de septiembre, Callao City Lights acogió el VI Foro de Publicidad Programática organizado por La Publicidad....
SCREEN SYNCHRONIZATION
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’ In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...
MOBILE RETARGETING
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS, STAGE OF THE VI FORUM OF PROGRAMMATIC ADVERTISING ORGANIZED BY LA PUBLICIDAD The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted public was made up...
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
JANUARY 2020 Actions on our screens TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance...
LIVE BROADCASTS/h2>
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
MARZO 2020 Acciones en nuestras pantallas MAHOU CINCO ESTRELLAS Y CALLAO CITY LIGHTS ANIMAN EL GRAN ENCUENTRO DEL SANTIAGO BERNABÉU En línea con su dinámica de generar encuentros entre las personas y con su vinculación al mundo del fútbol, Mahou Cinco Estrellas...
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2019 Actions on our screens TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso...
AUGMENTED REALITY (AR)
NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE ‘EXCEPTIONAL’ WOMEN IN CALLAO
OCTOBER 2018 Actions on our screensNEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CHOOSE 'EXCEPTIONAL' WOMEN IN CALLAO An original action by New Balance España that consisted in detecting exceptional women among the passers-by in the area, due to their appearance, and...
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS
SEPTIEMBRE 2018 Actions on our screens TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience that...
MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR
MARCH 2018 Actions on our screens MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using the...
CALLAO CITY ARTS
MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS
JANUARY 2021 Callao City Arts MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS Callao City Arts, our cultural initiative designed in collaboration with Cultura Inquieta, opens 2021 with an exhibition of the work of Marta Bevacqua and Mark Parris....
PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN, IN CALLAO CITY ARTS IN DECEMBER
DECEMBER 2020 Callao City Arts PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN AT CALLAO CITY ARTS IN DECEMBER This December, Callao City Arts, the cultural program promoted by Cultura Inquieta and Callao City Lights, features the participation of...
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Actions on our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
MAY 2020 Actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by...
Contact Us
If you have any questions, please contact us at publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Calle Fuencarral, 123. 2º 28010 Madrid | Phone: 915 913 090
Contact us
Calle Fuencarral, 123. 2º 28010 Madrid, Spain.
Phone number: +34 915 913 090