CALLAO CITY LIGHTS
Event Spaces Rental, Large Format Digital Advertising Screens and Cinema.
Callao City Lights is the company that manages the emblematic Callao Cinemas, where the most relevant film premieres and events in Madrid take place.
Callao City Lights is also one of the most representative places for large format digital outdoor advertising.
We offer you a multipurpose venue to personalise according to your event’s requirements. As an added value, we offer you the possibility of having the Plaza del Callao as a prelude to the action, and dressing the building with your brand name.
We are also pioneers in large format digital outdoor advertising in urban centres. We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third one most frequented in Europe. Our platforms are equipped with the latest technology (3D, augmented reality, interactivity, synchronisation, live broadcasts, retargeting mobile…) and have an unprecedented image quality.
ADVERTISING SCREENS
The Callao Cinemas are pioneers in large format digital outdoor advertising in city centres, thanks to the 2 giant screens located on the facades of the building from 2011. These supports were renovated in 2019 to place us, once again, at the technological innovation forefront.
EVENTS
The Cines Callao are also a privileged place for the celebration and organization of all kinds of events (presentations, press conferences, awards ceremonies, fashion shows, parties, corporate dinners, etc.). Due to its modern and versatile facilities with the latest technology in sound, image and lighting.
CINEMA AND FILM PREMIERES
The latest releases and the best cinema listings. Located in the Plaza del Callao, the heart of Madrid, Callao Cinemas are a reference point in the celebration of cinematographic events. The biggest national and international cinema stars of the last decades have walked on its red carpet.
A CINEMA HISTORY
Built in 1926 by Luis Gutiérrez Soto, the historic building of Callao Cinemas is the highest example of the capital’s Art Deco architecture. It was launched as a cinema on December 11th of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
A legendary building
The cinema was designed in the purest American style of the time, without aristocratic boxes and with a full view from all its seats, then 1.300. Its terrace housed a summer cinema until the Civil War outbreak r in 1936.
The building’s basement, designed to house a cabaret, was turned into a billiard room with 32 tables and an American bar, a collective dining room during the Civil War, a night club in the 1980s and a cinema from 1998 onwards.
Since then, the building contains two halls (with maximum capacity around 1.200 spectators) and has incorporated the latest advances in sound, image and lighting.
OUR CHRONOLOGY
Callao City Lights, a film story to be lived
Luis Gutiérrez Soto designs the historic building of Callao Cinemas, the maximum art déco exponent architecture in the capital.
1926
1926
It opened as a cinema on 11 December of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
1929
The first cinema in Spain to show a sound and spoken film, ‘El cantor de jazz’, on the 13th of June 1929.
1930
The pioneers to show the first film shot in Spanish in Hollywood, ‘El cuerpo del delito’.
1935
The first ones to release a colour film, ‘Becky Sharp’.
1952
And the first ones to show a 3D film (in relief), ‘Bwana, Devil’.
1980
The cinema opens on its underground floor the famous Xenon night club.
1998
Callao Cinemas’ Room 2 inauguration.
2011
Two large-format digital screens replace the old outdoor cinema posters that advertised the films.
2017
We launched our Augmented Reality platform. The most advanced one in the market.
2019
We renew our outdoor advertising displays with the latest LED technology generation.
2020
The 3D technology arrives to our outdoor screens. A technological innovation for the DOOH never seen before in Spain.
OUR VALUES
COMMITMENT
INNOVATION
QUALITY AND SERVICE
FLEXIBILITY
OUR LATEST CSR ACTIONS
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
OUR COLLABORATIONS
OUR SPONSORSHIPS
Callao City Lights actively participates and collaborates with the advertising industry.
CALLAO CITY LIGHTS STAGE OF THE 4TH ADVERTISING BRANDED CONTENT FORUM
JUNE 2021 Our corporate events CALLAO CITY LIGHTS, IV BRANDED CONTENT FORUM HELD BY THE ADVERTISING INDUSTRY La Publicidad has chosen Callao City Lights to hold the IV Branded Content Forum. A successful meeting in hybrid format, face-to-face and online, in which a...
BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS
APRIL 2021 Our corporate events BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS On 22 April, Hall 1 of the Callao Cinemas hosted the VI Foro BIG DATA, organised by La Publicidad. The event was attended by companies such as Havas Media Group, Making...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by several speakers, including Gorka Pagazaurtundua, Commercial Director of...
ASSOCIATIONS WE ARE INVOLVED IN
Callao City Lights certifies the quality of its services following the most demanding regulations on the advertising and business sector.
LA FEDE AEPE
Federación de Empresas de Publicidad y Comunicación
FORO MADRID
Foro de Empresas Madrid
