EVENTS THAT LEAVES A MARK
A magical location, right in the main spot of Madrid. A unique place for its situation, its history and its technology. A multipurpose venue where celebrating your corporate event or film premiere.
CALLAO CITY LIGHTS
Event Spaces Rental, Large Format Digital Advertising Screens and Cinema.
Callao City Lights is the company that manages the emblematic Callao Cinemas, where the most relevant film premieres and events in Madrid take place. Callao City Lights is also one of the most representative places for large format digital outdoor advertising.
We offer you a multipurpose venue to personalise according to your event’s requirements. As an added value, we offer you the possibility of having the Plaza del Callao as a prelude to the action, and dressing the building with your brand name. We are also pioneers in large format digital outdoor advertising in urban centres. We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third one most frequented in Europe. Our platforms are equipped with the latest technology (3D, augmented reality, interactivity, synchronisation, live broadcasts, retargeting mobile…) and have an unprecedented image quality.
The Callao Cinemas are pioneers in large format digital outdoor advertising in city centres, thanks to the 2 giant screens located on the facades of the building from 2011. These supports were renovated in 2019 to place us, once again, at the technological innovation forefront.
The Cines Callao are also a privileged place for the celebration and organization of all kinds of events (presentations, press conferences, awards ceremonies, fashion shows, parties, corporate dinners, etc.). Due to its modern and versatile facilities with the latest technology in sound, image and lighting.
CINEMA AND FILM PREMIERES
The latest releases and the best cinema listings. Located in the Plaza del Callao, the heart of Madrid, Callao Cinemas are a reference point in the celebration of cinematographic events. The biggest national and international cinema stars of the last decades have walked on its red carpet.
A CINEMA HISTORY
Built in 1926 by Luis Gutiérrez Soto, the historic building of Callao Cinemas is the highest example of the capital’s Art Deco architecture. It was launched as a cinema on December 11th of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
A legendary building
Callao City Lights, a film story to be lived
Luis Gutiérrez Soto designs the historic building of Callao Cinemas, the maximum art déco exponent architecture in the capital.
It opened as a cinema on 11 December of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
The first cinema in Spain to show a sound and spoken film, ‘El cantor de jazz’, on the 13th of June 1929.
The pioneers to show the first film shot in Spanish in Hollywood, ‘El cuerpo del delito’.
The first ones to release a colour film, ‘Becky Sharp’.
And the first ones to show a 3D film (in relief), ‘Bwana, Devil’.
The cinema opens on its underground floor the famous Xenon night club.
Callao Cinemas’ Room 2 inauguration.
Two large-format digital screens replace the old outdoor cinema posters that advertised the films.
We launched our Augmented Reality platform. The most advanced one in the market.
We renew our outdoor advertising displays with the latest LED technology generation.
The 3D technology arrives to our outdoor screens. A technological innovation for the DOOH never seen before in Spain.
It presents Circuito Gran Vía, the largest large format digital circuit in urban environments in Spain (15 large format digital screens and a surface area of 460m²), with 4 key locations in the centre of Madrid: the Callao Cinemas and the Coliseum, Lope de Vega and Rialto theatres.
QUALITY AND SERVICE
Callao City Lights has been awarded together with its partners, advertisers and agencies in the following awards:
‘Flipar’ of Jorge Blas/7 Rojo Producciones
OOH Lovers 2023
New McDonald’s McSpicy
OOH Lovers 2023
New McDonald’s McSpicy
OOH Lovers 2023
Netflix The Witcher
Best Out-of-Home Ad
Clio Awards 2022
The Walt Disney Company – Zombie –
Gold, Out-of-Home Ad
Promax Europe Awards 2021
Callao City Lights actively participates and collaborates with the advertising industry.
SEPTEMBER 2021 EVENTS IN OUR SPACE GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS With a much larger audience than in the previous edition and with the participation of all the speakers, Callao City Lights was once again the venue for the DOOH Forum,...
JUNE 2021 Our corporate events CALLAO CITY LIGHTS, IV BRANDED CONTENT FORUM HELD BY THE ADVERTISING INDUSTRY La Publicidad has chosen Callao City Lights to hold the IV Branded Content Forum. A successful meeting in hybrid format, face-to-face and online, in which a...
APRIL 2021 Our corporate events BIG DATA FORUM ORGANISED BY LA PUBLICIDAD WAS A GREAT SUCCESS On 22 April, Hall 1 of the Callao Cinemas hosted the VI Foro BIG DATA, organised by La Publicidad. The event was attended by companies such as Havas Media Group, Making...
OUR LATEST CSR ACTIONS
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
ASSOCIATIONS WE ARE INVOLVED IN
Callao City Lights certifies the quality of its services following the most demanding regulations on the advertising and business sector.