EVENTS THAT LEAVES A MARK
A magical location, right in the main spot of Madrid. A unique place for its situation, its history and its technology. A multipurpose venue where celebrating your corporate event or film premiere.
CALLAO CITY LIGHTS
Event Spaces Rental, Large Format Digital Advertising Screens and Cinema.
Callao City Lights is the company that manages the emblematic Callao Cinemas, where the most relevant film premieres and events in Madrid take place. About Callao City Lights, one of the most representative places for DOOH.
We offer you a multipurpose venue to personalise according to your event’s requirements. As an added value, we offer you the possibility of having the Plaza del Callao as a prelude to the action, and dressing the building with your brand name.
We are also pioneers in large format digital outdoor advertising in urban centres. We have two giant digital screens (102 m² and 130 m²), in the most visited square in Spain (150 million people per year) and the third one most frequented in Europe. Our platforms are equipped with the latest technology (3D, augmented reality, interactivity, synchronisation, live broadcasts, retargeting mobile…) and have an unprecedented image quality.
The Callao Cinemas are pioneers in large format digital outdoor advertising in city centres, thanks to the 2 giant screens located on the facades of the building from 2011. These supports were renovated in 2019 to place us, once again, at the technological innovation forefront.
The Cines Callao are also a privileged place for the celebration and organization of all kinds of events (presentations, press conferences, awards ceremonies, fashion shows, parties, corporate dinners, etc.). Due to its modern and versatile facilities with the latest technology in sound, image and lighting.
CINEMA AND FILM PREMIERES
The latest releases and the best cinema listings. Located in the Plaza del Callao, the heart of Madrid, Callao Cinemas are a reference point in the celebration of cinematographic events. The biggest national and international cinema stars of the last decades have walked on its red carpet.
A CINEMA HISTORY
Built in 1926 by Luis Gutiérrez Soto, the historic building of Callao Cinemas is the highest example of the capital’s Art Deco architecture. It was launched as a cinema on December 11th of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
A legendary building
The cinema was designed in the purest American style of the time, without aristocratic boxes and with a full view from all its seats, then 1.300. Its terrace housed a summer cinema until the Civil War outbreak r in 1936.
The building’s basement, designed to house a cabaret, was turned into a billiard room with 32 tables and an American bar, a collective dining room during the Civil War, a night club in the 1980s and a cinema from 1998 onwards.
Since then, the building contains two halls (with maximum capacity around 1.200 spectators) and has incorporated the latest advances in sound, image and lighting.
Callao City Lights, a film story to be lived
Luis Gutiérrez Soto designs the historic building of Callao Cinemas, the maximum art déco exponent architecture in the capital.
It opened as a cinema on 11 December of the same year, with the film ‘Luis Candelas, el bandido de Madrid’.
The first cinema in Spain to show a sound and spoken film, ‘El cantor de jazz’, on the 13th of June 1929.
The pioneers to show the first film shot in Spanish in Hollywood, ‘El cuerpo del delito’.
The first ones to release a colour film, ‘Becky Sharp’.
And the first ones to show a 3D film (in relief), ‘Bwana, Devil’.
The cinema opens on its underground floor the famous Xenon night club.
Callao Cinemas’ Room 2 inauguration.
Two large-format digital screens replace the old outdoor cinema posters that advertised the films.
We launched our Augmented Reality platform. The most advanced one in the market.
We renew our outdoor advertising displays with the latest LED technology generation.
The 3D technology arrives to our outdoor screens. A technological innovation for the DOOH never seen before in Spain.
QUALITY AND SERVICE
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
JULY 2020 Actions on our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
MAY 2020 Actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by...
Callao City Lights actively participates and collaborates with the advertising industry.
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by several speakers, including Gorka Pagazaurtundua, Commercial Director...
SEPTEMBER 2020 Our Corporate Events CALLAO CITY LIGHTS, HOSTS THE VI PROGRAMMATIC ADVERTISING FORUM ORGANIZED BY LA PUBLICIDAD Last Tuesday, September 22nd, Callao City Lights hosted the VI Programmatic Advertising Forum organized by La Publicidad. The event,...
SEPTEMBER 2019 Actions on our screens LA PUBLICIDAD CELEBRATES IN CALLAO THE IV FORUM OF OUTDOOR ADVERTISING DOOH A meeting attended by more than 700 professionals from the advertising and marketing sector and in which speakers from different companies spoke about...
ASSOCIATIONS WE ARE INVOLVED IN
Callao City Lights certifies the quality of its services following the most demanding regulations on the advertising and business sector.