MARCH 2018
Actions on our screens
SEVERAL “TRACEURS” GO TROUGH CALLAO’S SCREENS TO ANNOUNCE THE SAMSUNG GALAXY S9 LAUNCH
Because of the new Galaxy S9 and S9+ devices’ launch, Samsung Spain, through its agency Cheil Spain, did an ad hoc video production to create a synchronised action. To do so, they used the 9 digital screens located in Callao Square, including the 2 owned by Callao City Lights.
The video showcases several individuals (“traceurs”) jumping from one screen to the next, doing parkour. With this discipline, adepts leap from one place to the next, using the elements they find along the way as a springboard, as if true urban athletes. These spectacular images were sometimes slowed down to show the benefits of the super slow-motion mode on the new Samsung devices. Once again, a surprising action that masterfully combined creativity and technology.
Other actions on our screens
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
DECEMBER 2020 Actions on our Screens IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27% Callao City Lights' impact and audience figures continue to grow. In the last four weeks (from November 16th to...
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