CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LASERUM EMPLOYS HUMOR TO PROMOTE ITS LASER HAIR REMOVAL AT CALLAO
MARCH 2025 Actions on our screens LASERUM EMPLOYS HUMOR TO PROMOTE ITS LASER HAIR REMOVAL AT...
REDKEN PRESENTS ITS NEW HAIR SERUM BY SABRINA CARPENTER
MARCH 2025 Actions on our screens REDKEN PRESENTS ITS NEW HAIR SERUM BY SABRINA CARPENTERRedken,...
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's...
VIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍA
MARCH 2025Actions on our screensVIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍAOn...
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo,...
ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA
MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start...
OUR CASE STUDIES
ANDALUSIAN TOURISM CAMPAIGN
ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA | TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: 23 enero 2024 Advertiser: Turismo Andalucía Media agency: M&C Saatchi Creative agency: – II PREMIOS OOH LOVERS Turismo de Andalucía SPECIAL...
MUGLER SHOWS THE ‘ALIEN EFFECT’ AT CALLAO CITY LIGHTS
MUGLER SHOWS THE 'ALIEN EFFECT' AT CALLAO CITY LIGHTS 3D CREATIVITY | L'ORÉAL MUGLERTECHNYCAL SPECIFICATIONS Campaign date: 15th to 21st April 2024 Advertiser: Mugler L'Oréal Media agency: Publicis Connexion by Zenith Creative agency: – The iconic L'Oréal Luxe brand...
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY
GAULTIER DIVINE IN 3D FLOODS CALLAO WITH SENSUALITY 3D CREATIVITY | PUIGTECHNYCAL SPECIFICATIONS Campaign date: 2nd to 15th October 2023 Advertiser: Jean Paul Gaultier, Puig Media agency: Publicis (Starcom) Creative agency: – On the occasion of the launch campaign...
OUR LATEST EVENTS
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest Gala, where the awards were presented to the best short films of 2024....
3D AD CAMPAIGNS
NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA
DECEMBER 2024Actions on our screensNESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍAWith the arrival of Christmas, our tables are filled with sweets and all kinds of culinary treats. Among them, Caja Roja de Nestlé, an...
TOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIA
DECEMBER 2024Actions on our screensTOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIATradition and proximity. These are the attractions extolled by Asturias Tourism in the campaign it has launched in Circuito Gran Via. The action includes a 3D...
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has just launched on the screens of Circuito Gran Vía to publicise its new...
SCREEN SYNCHRONIZATION
CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO
OCTOBER 2019 Actions on our screens CAROLINA HERRERA PRODUCES A LIGHTNING STORM TURNING THE LIGHTS OFF AT THE PLAZA DEL CALLAO Carolina Herrera used our screens as part of a spectacular synchronised action leaving the audience in Callao speechless. A big blackout...
ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS
JULY 2019 Actions on our screens ARA MALIKIAN PRESENTS ITS NEW ALBUM WITH SYNCHRONISED ACTION ON THE CALLAO SCREENS On the launch ocasion of his new album 'Royal Garage', the brilliant violinist Ara Malikian gave a 360º digital concert in Callao. A spectacular...
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’ In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...
PREMIERES
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
MOBILE RETARGETING
MORE THAN 5 MILLION IMPACTS, A RECORD NUMBER IN THE HISTORY OF CALLAO CITY LIGHTS
FEBRERO 2022 Acciones en nuestras pantallas MÁS DE 5 MILLONES DE IMPACTOS, CIFRA RECORD EN LA HISTORIA DE CALLAO CITY LIGHTS En la última semana de enero, las pantallas de Callao City Lights lograron 5,1 millones de impactos, cifra récord en la historia de la...
Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%
ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...
MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS
DECEMBER 2021 Actions on our screens MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...
LIVE BROADCASTS
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
SEPTEMBER 2024 Actions on our screens L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
AUGMENTED REALITY (AR)
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
NOVEMBER 2017 Other actions on our screens ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY To launch Google's first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY
FEBRUARY 2017 Actions on our screens CINE CALLAO PAYS TRIBUTE TO THE WORLD OF CELLULOID ON ITS 90TH BIRTHDAY Cine Callao, one of the most emblematic cinemas in Madrid, held a lavish celebration for its 90th birthday, with a party paying tribute to the world of...
CALLAO CITY ARTS
LAETITIA FRELING’S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2024 Callao City Arts LAETITIA FRELING'S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS February arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, full of attractive images of the sea and its coastline. A...
THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS
AUGUST 2023 Callao City Arts THE SKIES OF MATÍAS ALONSO REVELLI STAR IN AUGUST AT CALLAO CITY ARTS The Argentine video artist and photographer Matías Alonso Revelli is the new protagonist of Callao City Arts, the artistic initiative promoted by Cultura Inquieta and...
NOELL OSZVALD’S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY
MAY 2023 Callao City Arts NOELL OSZVALD'S MINIMALIST SELF-PORTRAIT COMES TO CALLAO CITY ARTS IN MAY Hungarian photographer Noell Oszvald is the protagonist of the month of May at Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR
MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
