CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

HADES 66 PREMIERES HIS NEW TRACK AT CIRCUITO GRAN VÍA

MARCH 2024 Actions on our screensHADES 66 PREMIERES HIS NEW TRACK AT CIRCUITO GRAN VÍA  Hades 66 launches AKrusi, his new videoclip, on the screens of Circuito Gran Vía. A track, produced by Rimas Music, which the popular Puerto Rican rapper performs on this occasion...

MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT

MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT  Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been launched in Circuito Gran Vía. A colourful 3D piece starring the toast...

EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA

MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA  On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers invaded Madrid's Plaza del Callao on 9 March. An innovative action that...

CALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR

MARCH 2024 Actions on our screensCALLAO CITY LIGHTS, ONE MORE YEAR WITH EARTH HOUR  We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas...

NIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS

MARCH 2024 Actions on our screensNIL OJEDA, MISHO AMOLI AND GUANYAR PRESENT IN CALLAO THE NEW SEASON OF 21 DAYS  The popular content creators unleashed the madness of the hundreds of fans who flocked to the Plaza del Callao to see on our screens the presentation of...

CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023

MARCH 2024 Actions on our screens  CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023  Gran Vía Circuit: more than 654 million impacts in 2023 The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao,...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

TAG HEUER

TAG HEUER

TAG HEUER 3D CREATIVITY |  TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

OUR LATEST EVENTS

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

SPECTACULAR BOXING EVENING AT CALLAO CINEMAS

SPECTACULAR BOXING EVENING AT CALLAO CINEMAS

DECEMBER 2023 EVENTS IN OUR SPACE  SPECTACULAR BOXING EVENING AT CALLAO CINEMAS  Our emblematic Hall 1 was the scene of an exciting afternoon of boxing in which Jennifer ‘Tormenta’ Miranda and Jonathan ‘Maravilla’ Alonso were proclaimed champions in their respective...

3D AD CAMPAIGNS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS

MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS  In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS

JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS  The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...

SCREEN SYNCHRONIZATION

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’   In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...

PREMIERES

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

DECEMBER 2023 EVENTS IN OUR SPACE  GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE'  Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.

NOVEMBER 2023 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’  A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...

MOBILE RETARGETING

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our screens   MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS   Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...

LIVE BROADCASTS

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

MARCH 2022 Callao City Arts  THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS  The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

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