CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

MINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS

NOVEMBER 2023Actions on our screensMINISTRY OF CULTURE AND SPORT APPEALS FOR EQUALITY IN SPORT AT CALLAO CITY LIGHTS  To promote equality in the recognition of the sporting achievements of all. This is the aim of the campaign that, under the slogan 'In sport, let what...

PRIME ANNOUNCES THE PREMIERE OF ‘POMBO’ AT CIRCUITO GRAN VÍA

NOVEMBER 2023Actions on our screensPRIME ANNOUNCES THE PREMIERE OF 'POMBO' AT CIRCUITO GRAN VÍA  The video platform has chosen our screens to announce the premiere of the docuseries 'Pombo', starring the content creator María Pombo and her entire family. You will love...

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

NOVEMBER 2023 EVENTS IN OUR SPACE  FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS'  Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

NOVEMBER 2023 EVENTS IN OUR SPACE  PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries format by TVE and Apunt. Directed by Alberto Ruiz Rojo, the premiere was...

CHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT

NOVEMBER 2023Actions on our screensCHRISTMAS LOTTERY FILLS GRAN VÍA CIRCUIT WITH EXCITEMENT  Under the slogan 'The draw that unites us', once again Loterías y Apuestas del Estado relies on our screens to announce its most emblematic draw. A giant golden-coloured drum...

CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIA

NOVIEMBRE 2023 CCL IN THE MEDIA  CALLAO CITY LIGHTS, IN AN ABC REPORT ON THE DIGITISATION OF OUTDOOR MEDIAThe ABC  newspaper publishes an interesting report on the digitalisation of outdoor media. In it, our commercial director, Gorka Pagazaurtundua, reflects on this...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

PARQUE WARNER

PARQUE WARNER

PARQUE WARNER ON-SITE INTERACTION |  PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...

SUMMER DAYS’ MIRAVIA

SUMMER DAYS’ MIRAVIA

SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY |  MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMG Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...

OUR LATEST EVENTS

CALLAO CITY LIGHTS HOSTS THE SECOND EDITION OF INIMITABLE PALACES

CALLAO CITY LIGHTS HOSTS THE SECOND EDITION OF INIMITABLE PALACES

NOVEMBER 2023 EVENTS IN OUR SPACE  CALLAO CITY LIGHTS HOSTS THE SECOND EDITION OF INIMITABLE PALACES  For the second consecutive year we have been the stage for the  Inimitables Palacios contest, a competition in which a group of comedians display their best comedy...

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS  Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...

3D AD CAMPAIGNS

PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS

PUMA’S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS

SEPTEMBER 2023 Acciones en nuestras pantallas  PUMA'S SPECTACULAR 3D CAMPAIGN IN CALLAO CITY LIGHTS  We start the new academic year with an impressive 3D campaign by the sports brand PUMA on the outdoor screens of the Callao Cinemas. A very realistic action that shows...

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT

JULY 2023 Actions in our screens  REFRESHING MAHOU ROSE CAMPAIGN IN GRAN VÍA CIRCUIT  Mahou San Miguel launches a campaign in Circuito Gran Vía to announce the launch of Mahou Rosé, the new beer with fruity touches with which the company inaugurates a new category of...

SCREEN SYNCHRONIZATION

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

NOVEMBER 2018 Actions on our screensHBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’   In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action...

PREMIERES

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS  Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...

ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS

ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  ACCLAIMED PREMIERE OF TRANSFORMERS IN CALLAO CINEMAS  Hundreds of fans attended the preview in our emblematic Sala 1 of 'Transformers: Awakening of the Beasts', the new instalment of the successful film saga. Presentado por Tony Aguilar,...

MOBILE RETARGETING

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

Q4 2021: IMPACTS ON CALLAO CITY LIGHTS INCREASE BY 50%

ENERO 2022 Acciones en nuestras pantallas Q4 2021: AUMENTAN UN 50% LOS IMPACTOS EN CALLAO CITY LIGHTS Vuelven a crecer los impactos de nuestras pantallas. Durante el último trimestre de 2021 se incrementaron un 50,6% con respecto al trimestre anterior, llegando a los...

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS

DECEMBER 2021 Actions on our screens   MORE THAN 4.5 MILLION IMPACTS ON CALLAO CITY LIGHTS   Callao City Lights continues to increase its audience and number of impacts. Between 29 November and 5 December, our screens increased their impact by 82% compared to the...

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

MARCH 2022 Callao City Arts  THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS  The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO

JULY 2021 RSC IN CALLAO CITY LIGHTS  CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO  Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...

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