SEPTEMBER 2018
Actions on our screens
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
Under the motto ‘Wherever your imagination takes you’, EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a video projected synchronously on the screens in the square, including Callao City Lights. In this visual way, the airline was promoting the variety of destinations it flies to all over the world and the different options it has to choose from to enjoy a new holiday break at the beginning of autumn.
The action, designed by the agency OMD in collaboration with D6 began at 7pm and lasted 2 hours.
Other actions on our screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...
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