CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  JESSICA HAWKINS TESTS NEW RANGE ROVER SPORT AT CALLAO CITY LIGHTS  To promote the new  Range Rover Sport, stunt driver Jessica Hawkins tested the vehicle by driving against the current up a ramp at the giant Karahnjukar Dam in eastern...
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CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country,  Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and...
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THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE

MAY 2024 Actions on our screens  THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE  On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
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CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST

APRIL 2024 EVENTS IN OUR SPACE  CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the world of make-up did not want to miss the master class offered in our...
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CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925

MAY 2024 Actions on our screens  CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925  The new Alhambra 1925  campaign in Circuito Gran Vía is once again inspired by its slow fermentation process. Under the slogan ‘Aquí, la prisa no entra’, the piece shows the image of a...
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NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS

MAY 2024 Callao City Arts  NINA MURO AND HER WORK FOR THE MMMAD FESTIVAL, PROTAGONISTS IN MAY AT CALLAO CITY ARTS  This May, Callao City Arts, the artistic programme promoted by Cultura Inquieta and Callao City Lights, dedicates its space to Nina Muro, the artist in...
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MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION

FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE |  SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

PARQUE WARNER

PARQUE WARNER

PARQUE WARNER ON-SITE INTERACTION |  PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...

OUR LATEST EVENTS

SPECTACULAR BOXING EVENING AT CALLAO CINEMAS

SPECTACULAR BOXING EVENING AT CALLAO CINEMAS

DECEMBER 2023 EVENTS IN OUR SPACE  SPECTACULAR BOXING EVENING AT CALLAO CINEMAS  Our emblematic Hall 1 was the scene of an exciting afternoon of boxing in which Jennifer ‘Tormenta’ Miranda and Jonathan ‘Maravilla’ Alonso were proclaimed champions in their respective...

NOTODOFILMFEST PRESENTS ITS AWARDS AT CALLAO CINEMAS

NOTODOFILMFEST PRESENTS ITS AWARDS AT CALLAO CINEMAS

DECEMBER 2023 EVENTS IN OUR SPACE  NOTODOFILMFEST PRESENTS ITS AWARDS AT CALLAO CINEMAS  Once again this year, we were the scene of the Notodofilmfest gala, the short film contest promoted by  La Fábrica based on the idea of Javier Fesser. A night full of emotion in...

3D AD CAMPAIGNS

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

SCREEN SYNCHRONIZATION

JURASSIC PARK’S DINOSAURS COME TO CALLAO

JURASSIC PARK’S DINOSAURS COME TO CALLAO

Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO  For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA

APRIL 2017 Actions on our screens  SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA   To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....

PREMIERES

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

CELEBRATING THE PREMIERE OF ‘LA CAJA DE ARENA’

NOVEMBER 2023 EVENTS IN OUR SPACE  CELEBRATING THE PREMIERE OF 'LA CAJA DE ARENA'  Atresmedia chose our space for the premiere of 'La caja de arena', a series that aims to make bullying visible and open the door to social dialogue. The preview was attended, among...

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS

JUNE 2023 EVENTS IN OUR SPACE  THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS  Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the 'Culpables' trilogy that can now be seen on Amazon Prime Video. A spectacular...

MOBILE RETARGETING

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN

JUNE 2021 Actions on our screens   BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN   New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY

JUNE 2021 Actions on our screens   NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY   The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW  One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...

TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO

TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO

FEBRUARY 2018 Actions on our screens  TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO  For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS

FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

MARCH 2021 CALLAO CITY LIGHTS CSR ACTIONS  CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY   Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens...

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

MARCH 2021   EVENTS IN OUR SPACECALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY The Callao Cinemas were the venue chosen by The Climate Reality Project Europe for the third edition of the Climate Leaders Awards, awards with which this organisation,...

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