• Campaign date: March 2023
  • Advertiser: Iberdrola
  • Media agency: Dentsu
  • Creative agency: 

On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao last March. An innovative action that combined the broadcast of the brand’s new spot, ‘Pase lo que pase’, directed by Alex de la Iglesia, and a spectacular 3D piece on the screens of Callao City Lights, with a surprising piece of simulated outdoor advertising (CGI) on social networks, in which you could see how, after taking off from our terrace, a flying saucer launched a laser beam on the screen of Callao that caused the broadcast of the spot.

The action achieved more than 230,000 DOOH impacts during the 3 hours in which the 3D piece and the advertising spot were broadcast on 9 March. And more than one million views of the CGI on social networks (Instagram and TikTok) in the following weeks. In addition to a great media repercussion.

Maramura was responsible for developing the 3D and CGI pieces and Carat (Dentsu) for managing the media campaign. The creative for the spot is by Ogilvy.

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