SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’
JANUARY 2023 EVENTS IN OUR SPACE FULL HOUSE AT THE PREMIERE OF 'CRISTO Y REY' Nobody wanted to miss the preview at Cines Callao of 'Cristo y Rey', the eagerly awaited series about the relationship...
NOTODOFILMFEST CELEBRATES THE 20TH ANNIVERSARY OF ITS AWARDS AT CALLAO CINEMAS
DECEMBER 2022 EVENTS IN OUR SPACE NOTODOFILMFEST CELEBRATES THE 20TH ANNIVERSARY OF ITS AWARDS AT CALLAO CINEMASCines Callao once again rolled out its red carpet, this time to welcome the nominees...
STATE PORTS CELEBRATES ITS 30TH ANNIVERSARY IN CALLAO
DECEMBER 2022 EVENTS IN OUR SPACE STATE PORTS CELEBRATES ITS 30TH ANNIVERSARY IN CALLAO To celebrate its thirtieth anniversary, the public entity Puertos del Estado held an event at Cines Callao...
Other actions in Callao City Lights
THE TOUS BEARS ARRIVE ON THE GRAN VIA
DECEMBER 2022 Actions in our screens THE TOUS BEARS ARRIVE ON THE GRAN VIA The jewellery and accessories firm Tous has launched an original Christmas campaign on several screens at Circuito Gran...
ANDORRA IS PROMOTED AS AN ATYPICAL TOURIST DESTINATION ON THE GRAN VÍA CIRCUIT
DECEMBER 2022 Actions on our Screens ANDORRA IS PROMOTED AS AN ATYPICAL TOURIST DESTINATION ON THE GRAN VÍA CIRCUIT Turismo de Andorra (Visitandorra) has chosen the Circuito Gran Vía screens to...
H&M DRESSES THE SCREENS OF THE GRAN VÍA CIRCUIT FOR A CHRISTMAS PARTY
DECEMBER 2022 Actions on our Screens H&M DRESSES THE SCREENS OF THE GRAN VÍA CIRCUIT FOR A CHRISTMAS PARTY The screens of Circuito Gran Vía become a Christmas showcase thanks to H&M, which...
