SEPTEMBER 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period last year (when nearly 8.1 million were achieved). The increase in vaccinations and the sales period encouraged users to come to the area.
In addition, the August audience tripled compared to the same month in 2020, reaching more than 1.8 million users compared to 586,462 registered the previous year. The audience (August 2021) was made up of men (49.43%) and women (50.57%), mostly aged between 26 and 40 and with a medium socio-economic level. Most of them came from the communities of Madrid and Catalonia and were particularly interested in travel, technology and social issues.
This is clear from the analysis of the data collected by Infinia Mobile during the months of July and August 2020 and 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
Other events in Callao City Lights
CINES CALLAO HOSTS THE SPANISH PREMIERE OF TOY STORY 5
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PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
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Other actions in Callao City Lights
THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screensTHE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTSThe World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar,...
BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA
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CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE
JUNE 2026Actions on our screens CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRECivitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s...
