OCTOBER 2014
Actions on our screens
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao Square into the universe created by these shows, jam-packing the square and garnering over half a million views on YouTube in just two short days.
The audience in Callao Square were able to star in their favourite series, thanks to the spectacular Augmented Reality action carried out on Callao City Lights’ outdoor screens with the collaboration of technology company Wildbytes.
The channel had invited its series’ fans through social media, promising that they would star in their favourite shows. Guests had a first-hand experience that they could share and comment on with the hashtag #AhoraTeTocaATi (#NowIt’sYourTurn).
Spectators in the square got to test “jumping into” certain scenes in “The Walking Dead:” Callao Square was filled with zombies, and the most emblematic surrounding buildings took on an apocalyptic appearance, engulfed in creeping vines. They did the same thing with “Homeland,” “Marvel’s Agents of Shield” and “Sleepy Hollow.” For over an hour and a half, fans of the series got to participate in some of their action scenes.
Other premieres at Callao City Lights
FELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF ‘SIN LÍMITES’
JUNE 2022EVENTS IN OUR SPACEFELIPE VI, MAGALLANES AND ELCANO CONQUER CALLAO IN THE PREMIERE OF 'SIN LÍMITES' King Felipe VI was the real star of the premiere of the miniseries '‘Sin límites', held...
GRAND PREMIERE OF ‘TOP GUN MAVERICK’ AT CALLAO CINEMAS
MARCH 2022 EVENTS IN OUR SPACE GRAND PREMIERE OF 'TOP GUN MAVERICK' AT CALLAO CINEMAS Movie night at Callao Cinemas. With the help of Paramount Pictures and Tony Aguilar as master of ceremonies,...
LA PEGATINA MAKES A BIG SCENE IN CALLAO WITH THEIR NEW ALBUM ‘HACIA OTRA PARTE’
MARCH 2022 EVENTS IN OUR SPACE LA PEGATINA MAKES A BIG SCENE IN CALLAO WITH THEIR NEW ALBUM 'HACIA OTRA PARTE' On the occasion of the launch of their new album 'Hacia otra parte', La Pegatina...
