Actions on our screens
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao Square into the universe created by these shows, jam-packing the square and garnering over half a million views on YouTube in just two short days.
The audience in Callao Square were able to star in their favourite series, thanks to the spectacular Augmented Reality action carried out on Callao City Lights’ outdoor screens with the collaboration of technology company Wildbytes.
The channel had invited its series’ fans through social media, promising that they would star in their favourite shows. Guests had a first-hand experience that they could share and comment on with the hashtag #AhoraTeTocaATi (#NowIt’sYourTurn).
Spectators in the square got to test “jumping into” certain scenes in “The Walking Dead:” Callao Square was filled with zombies, and the most emblematic surrounding buildings took on an apocalyptic appearance, engulfed in creeping vines. They did the same thing with “Homeland,” “Marvel’s Agents of Shield” and “Sleepy Hollow.” For over an hour and a half, fans of the series got to participate in some of their action scenes.
Other premieres at Callao City Lights
AUGUST 2021 OUR PREMIERES THE OUTDOOR PHOTOCALL RETURNS WITH THE PREMIERE OF 'GARCÍA Y GARCÍA'. Finally we could return to the outdoor photocall, since the pandemic began a year and a half ago....
JULY 2021 EVENTS IN OUR SPACE CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su...
JULY 2021 OUR PREMIERES AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID The terrace of the Callao Cinemas was the setting chosen by Amazon Prime Video for the presentation of the second...