FEBRUARY 2022
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L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
For more than half an hour, the outdoor screens of the Callao Cinemas showed this spectacular fashion show in which women and men wore L’Oréal Paris make-up and hairdressing, together with the designs of 11 Spanish fashion designers: Ágatha Ruiz de la Prada, Ana Locking, Corsicana, Fely Campo, Isabel Sanchís, Lola Casademunt by Maite, Odette Álvarez, Paloma Suárez, Pilar Dalbat, Reveligion and Ynésuelves.
In addition, L’Oréal Paris also broadcast advertising for several of its make-up and hairdressing lines (Elvive Hidra Hialurónico hair serum, Color Riche Intense Volumen Mate lipstick range, Pro XXL mascara, Revitalift Filler facial serum…), as well as the video ‘Stand up against street harassment’, produced by the brand. Media management was handled by Zenith.
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