CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT...
CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
FEBRUARY 2026Actions on our screensCRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO...
ANDALUSIA TOURISM PROPOSES A PACT TO TOURISTS IN ITS CAMPAIGN DISPLAYED IN CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensANDALUSIA TOURISM PROPOSES A PACT TO TOURISTS IN ITS CAMPAIGN...
NIKE CELEBRATES ALCARAZ’S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT...
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS...
CIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE
JANUARY 2026Actions on our screensCIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE Once again this year, the...
100 YEARS OF CINES CALLAO
CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE
A CENTURY OF SHARED EMOTIONS
CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID
OUR CASE STUDIES
GALERÍA DE LAS COLECCIONES REALES
GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE | PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...
PARQUE WARNER
PARQUE WARNER ON-SITE INTERACTION | PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...
SUMMER DAYS’ MIRAVIA
SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY | MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMD Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...
OUR LATEST EVENTS
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao, announced their partnership at a press conference where they presented...
PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
DECEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘LAS HIJAS DE LA CRIADA’Atresmedia once again chose our venue, this time for the premiere of the series ‘Las hijas de la criada’ (The Maid's Daughters), based on the novel of the same name by Sonsoles Ónega, which won the...
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”, a moving documentary in which actress Alba Flores pays tribute to her...
PREMIERES
CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’Our iconic Theater 1 hosted the premiere of Reversión, a psychological thriller directed by Jacob Santana. The film's stars, Jaime Lorente and Manu Vega, were in attendance, along with...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and screenwriter, director and producer Scott Cooper were the stars of the European...
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...
3D AD CAMPAIGNS
ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA
APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
LIVE BROADCASTS
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
MORE THAN 8 MILLION IMPACTS IN APRIL
MAY 2021 Actions on our screens MORE THAN 8 MILLION IMPACTS IN APRIL Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area. The profile of the audience during this...
CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132% The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more...
CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, almost 23 million impacts. 52.14% of the audience was male and 47.86% female,...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Callao City Arts ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, starts September with a monographic exhibition of the work of Anna...
NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS
MARCH 2021 Callao City Arts NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...
SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS
JUNE 2021 Callao City Arts SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
