CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
MARCH 2026Actions on our screensPUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE...
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible...
NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT
MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan...
L’ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL EVENT AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensL'ORÉAL PARIS SHOWCASES THE “GLASS SKIN” EFFECT WITH A SPECIAL...
BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID
DECEMBER 2025Actions on our screens BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS...
PRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA CIRCUIT
MARCH 2026Actions on our screensPRINGLES INVITES YOU TO SHARE IN ITS NEW CAMPAIGN ON THE GRAN VÍA...
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
FEBRUARY 2026Actions on our screensPIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN...
100 YEARS OF CINES CALLAO
CINEMAS CALLAO CELEBRATE THEIR 100TH ANNIVERSARY: AN ICON IN THE HEART OF MADRID THAT KEEPS THE LOVE FOR THE SEVENTH ART ALIVE
A CENTURY OF SHARED EMOTIONS
CINES CALLAO CELEBRATES 100 YEARS OF BRINGING GREAT MOVIE NIGHTS BACK TO THE HEART OF MADRID
OUR CASE STUDIES
GALERÍA DE LAS COLECCIONES REALES
GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE | PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...
PARQUE WARNER
PARQUE WARNER ON-SITE INTERACTION | PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...
SUMMER DAYS’ MIRAVIA
SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY | MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMD Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...
OUR LATEST EVENTS
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel to the famous television series that premiered in 2005. The stars of...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed Powder, its new compact powder inspired by its iconic Easy Bake Loose...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...
PREMIERES
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...
MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMAS
NOVEMBER 2025EVENTS IN OUR SPACE MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMASThere was a festive and magical atmosphere at the premiere of Now You See Me 3, the latest instalment in the successful suspense and magic saga, which took place at Cines Callao....
CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’Our iconic Theater 1 hosted the premiere of Reversión, a psychological thriller directed by Jacob Santana. The film's stars, Jaime Lorente and Manu Vega, were in attendance, along with...
3D AD CAMPAIGNS
ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA
APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
LIVE BROADCASTS
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
MORE THAN 8 MILLION IMPACTS IN APRIL
MAY 2021 Actions on our screens MORE THAN 8 MILLION IMPACTS IN APRIL Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area. The profile of the audience during this...
CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132% The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more...
CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, almost 23 million impacts. 52.14% of the audience was male and 47.86% female,...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Callao City Arts ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, starts September with a monographic exhibition of the work of Anna...
NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS
MARCH 2021 Callao City Arts NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...
SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS
JUNE 2021 Callao City Arts SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO
JULY 2021 RSC IN CALLAO CITY LIGHTS CALLAO CITY LIGHTS SPONSOR OF MADO MADRID ORGULLO Callao City Lights has joined as a collaborating entity to several of the initiatives that MADO, Madrid Orgullo has launched on the occasion of the celebration of the festivities...
CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’
MAY 2021 Other actions on our screens CALLAO CITY LIGHTS PARTICIPATES IN THE CAMPAIGN ‘FABRICADO EN MADRID’ Callao City Lights, the brand under which the outdoor screens and the interior space of Madrid's Cines Callao are marketed, is one of the protagonists of the...
LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR
MAY 2021 Other actions on our screens LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...
