GALERÍA DE LAS COLECCIONES REALES
ADVERTISING DOMINANCE | PATRIMONIO NACIONAL
- Campaign date: July 2023
- Advertiser: Patrimonio Nacional
- Media agency: GROUP M (MINDSHARE)
- Creative agency: –
Patrimonio Nacional invaded the centre of Madrid with a campaign in Circuito Gran Vía announcing the opening of the Galería de las Colecciones Reales (Royal Collections Gallery).
Under the slogan ‘The real moves you. Move, come and feel’, the action showed the interpretation, by several dancers, of different works by great artists of our history. A piece impregnated with art and emotion that could be seen, between 17 and 23 July, on the outdoor screens of the Callao Cinemas and the Lope de Vega, Coliseum and Rialto theatres.
The action achieved more than 11 million impacts, as well as a great notoriety for the new museum and a connection with the local target.
Located in the Royal Palace complex in Madrid, the new gallery houses more than 650 masterpieces by artists such as Caravaggio, Velázquez, Goya and Titian, among many others. A journey through the history of the Spanish monarchy and the artistic taste of each of its protagonists, from the first reigns of the Middle Ages to Juan Carlos I.