APRIL 2021
Actions on our screens
CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%
The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more than 9.4 million impacts, 132% more than in the previous month, when they reached 4 million. Moreover, during this period, the audience doubled from 1 million users in February to 2 million in March.
This was a month in which the audience was made up of men (52.5%) and women (47.5%), mostly aged between 26 and 40, with an average economic level, and interested in sports, art, society, news and health.
Other events in Callao City Lights
TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARY
JULY 2026CCL IN MEDIA TELEMADRID, COVERING THE PRE-EVENTS FOR OUR SUMMER FILM FESTIVAL, ORGANISED TO MARK THE CENTENARYA cinema afternoon in the centre of Madrid! To mark our centenary, on 22 July...
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
JULY 2026EVENTS IN OUR SPACEAY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMALast Thursday, 2 July, Cines Callao once again brought one of Madrid’s...
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASE
AUGUST 2026Actions on our screens CALLAO CITY LIGHTS, CAIXABANK’S XPERIENCE SHOWCASECaixaBank has chosen our screens to promote Xperience, its loyalty programme and content platform. This campaign...
DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS
AUGUST 2026Actions on our screens DIOMANDE MAKES ITS DEBUT WITH NEW BALANCE AT CALLAO CITY LIGHTS‘Global talent. Global stage. Global impact’. This is the slogan of the campaign that New Balance has...
OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTS
AUGUST 2026 Actions on our screens OZUNA PREMIERES ‘ZIZI’ WITH OMAR COURTZ ON THE SCREENS AT CALLAO CITY LIGHTS To mark the release of “ZIZI”, his new track featuring Omar Courtz, Ozuna has chosen...
