MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you...
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
Other actions in Callao City Lights
POKÉMON INVASION IN CALLAO SQUARE
NOVEMBER 2024 Actions on our screens POKÉMON INVASION IN CALLAO SQUARE On the occasion of the arrival of the Pokémon Gigamax in the Pokémon Go video game, the brand held a special event in...
DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS DOP Jabugo launches a campaign on the outdoor screens of Cines Callao to show the passion...
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS On the occasion of the launch of its new Hyaluron-Filler Epigenetic Serum with...