MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
CALLAO CINEMAS, STAGE OF THE I EDITION OF IBERSERIES PLATINO INDUSTRIA
SEPTEMBER 2021 EVENTS IN OUR SPACE CALLAO CINEMAS, STAGE OF THE I EDITION OF IBERSERIES PLATINO INDUSTRIA The Callao Cinemas were one of the venues chosen to celebrate the first edition of the...
TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS
SEPTEMBER 2021 EVENTS IN OUR SPACE TELVA HOLDS IN CALLAO THE FIRST CONFERENCE ON ENERGY AND HAPPINESS With a huge success of attendees, both in person and in streaming, and under COVID health...
GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS
SEPTEMBER 2021 EVENTS IN OUR SPACE GREAT ATTENDANCE AT THE VI DOOH FORUM IN CALLAO CITY LIGHTS With a much larger audience than in the previous edition and with the participation of all the...
Other actions in Callao City Lights
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
OCTOBER 2021 Actions on our Screens GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS. To demonstrate the possibilities of the Google Lens...
TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN
OCTOBER 2021 Actions on our Screens TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN Total Energies has used contextualised creativity in its first special...
PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY
OCTOBER 2021 Actions on our Screens PORSCHE TURNS CALLAO INTO A GLOBAL ART GALLERY Porsche has chosen the most emblematic digital screens in the world to exhibit the work of emerging digital...
