CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST FILMS
MARKETING ACTIONS ON OUR SCREENS
ANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS...
THE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017 IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTHE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017...
CATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensCATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW...
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S...
ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screens ALCARAZ STARS IN DANONE'S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY...
SPECIAL EVENT BY L’OREAL PARIS IN PLAZA DEL CALLAO
OCTOBER 2025Actions on our screensSPECIAL EVENT BY L'OREAL PARIS IN PLAZA DEL CALLAO L'Oréal Paris...
BRADLEY COOPER VINICIUS JUNIOR AND MALUMA STAR IN THE BOSS BOTTLED BEYOND CAMPAIGN.
OCTOBER 2025Actions on our screensBRADLEY COOPER, VINICIUS JUNIOR, AND MALUMA STAR IN THE BOSS...
100 YEARS OF CINES CALLAO
ONE HUNDRED YEARS OF THE BEST FILMS
‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.
OUR CASE STUDIES
TOMMY X SHAWN
TOMMY X SHAWN MOBILE RETARGETING | TOMMY HILFIGERTECHNYCAL SPECIFICATIONS Campaign date: March - April 2023 Advertiser: Tommy Hilfiger Media agency: PVH IBERIA Creative agency: - With the aim of boosting awareness, digital engagement and viralisation of the new Tommy...
SEPHORA FENTY BEAUTY HELLA THICC
SEPHORA FENTY BEAUTY HELLA THICC ADVERTISING DOMINANCE | SEPHORATECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sephora Media agency: Dentsu Creative agency: – Last spring Rihanna showed off her most seductive look at Circuito Gran Vía. The Barbados...
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal Paris TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: L'Oréal Paris Media agency: Zenith Media Creative agency: - The aim was to raise awareness of the...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, SETTING FOR THE READING OF THE IRIS AWARDS 2025 NOMINEES
NOVEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SETTING FOR THE READING OF THE IRIS AWARDS 2025 NOMINEESThere was great excitement at Cines Callao as the nominees for the 2025 Iris Awards from the Television Academy were announced. A live event held at the doors...
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El susurro del fuego (The Whisper of Fire). Hundreds of people queued...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With Leo Harlem as master of ceremonies, the winner of this edition was Alex...
PREMIERES
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
3D AD CAMPAIGNS
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
OCTOBER 2024 Actions on our screens FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA Fuze Tea, Coca-Cola's global ready-to-drink tea brand, launches a campaign in Circuito Gran Vía to invite the public to try it. With the same flavour and bottle...
MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...
XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T Series smartphone family. A terminal with four cameras, designed in...
LIVE BROADCASTS
CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS
JUNE 2019 Actions on our screens CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS The Champions League final has also been played in Callao. Some of the main sponsors of this competition and other collaborating brands have chosen the most visited place...
PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL
JUNE 2019 Actions on our screens PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL The UEFA eChampions League final, an online competition organised by UEFA and Electronics Arts Sports, publisher of FIFA 19, was also held in Madrid....
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER 2019 The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted public was made up of women (53.65%)...
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
JANUARY 2020 Actions on our screens TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance...
CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS We have just reached an agreement with Omnia Mobile, a technology company of the Infinia Group specialising in outdoor advertising,...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2021 Callao City Arts GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS Rémi Cabarrou, also known as Roger Kilimanjaro, is the guest artist this February at Callao City Arts, the cultural initiative promoted by Callao City Lights and...
MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS
JANUARY 2021 Callao City Arts MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS Callao City Arts, our cultural initiative designed in collaboration with Cultura Inquieta, opens 2021 with an exhibition of the work of Marta Bevacqua and Mark Parris....
PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN, IN CALLAO CITY ARTS IN DECEMBER
DECEMBER 2020 Callao City Arts PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN AT CALLAO CITY ARTS IN DECEMBER This December, Callao City Arts, the cultural program promoted by Cultura Inquieta and Callao City Lights, features the participation of...
CORPORATE SOCIAL RESPONSIBILITY
QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS
MARCH 2021 CSR ACTIONS ON OUR SCREENS QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS On the occasion of the 'Day of the Missing', the QSDglobal Foundation, promoted by journalist Paco Lobatón, carried out an emotional action on 9...
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise public awareness of the need to protect Nature and combat climate change....
CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION
FEBRUARY 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION Callao City Lights has selflessly joined the promotion of the documentary 'La quimio jugando se pasa volando', the new initiative of the Juegaterapia...
