JANUARY 2020
Actions on our screens
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER 2019
The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts.
The impacted public was made up of women (53.65%) and men (46.35%), most of whom were over 26 years old, with a medium or medium/high economic level and mainly resident in the provinces of Madrid, Barcelona and Seville.
An audience interested in travel, business, technology, fashion, food/drink and automotive.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between October 1st and December 31st in the Callao City Lights’ area of influence.
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