DECEMBER 2020
Actions on our Screens
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average CTR of more than 0.7%. The campaign took place between 16 November and 6 December, with the aim of promoting Giselle, the National Dance Company’s new premiere at the Teatro de la Zarzuela.
The digital strategy carried out by the Compañía Nacional de Danza combined DOOH impacts on users who walked around the Plaza del Callao, with a subsequent reactivation of this target through display impacts on their mobile devices. The strategy achieved high engagement results, with more than 1.2 million unique users impacted by the Callao City Lights screens and a total of 332,461 impressions served in digital, reaching an average CTR of 0.74%, and exceeding the average for this type of display format, which is around 0.60% (CTR).
Outdoors, the campaign reached 1,253,638 unique users, achieving a total of 6,059,576 impacts.
The users impacted were men (50.22%) and women (49.78%), with an average age of 26 to 55 years and an average socioeconomic level. An audience interested in art and entertainment, sports, technology and shopping and resident in the Community of Madrid.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Translated with www.DeepL.com/Translator (free version)
Other events in Callao City Lights
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
Other actions in Callao City Lights
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair...