DECEMBER 2020
Actions on our Screens
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average CTR of more than 0.7%. The campaign took place between 16 November and 6 December, with the aim of promoting Giselle, the National Dance Company’s new premiere at the Teatro de la Zarzuela.
The digital strategy carried out by the Compañía Nacional de Danza combined DOOH impacts on users who walked around the Plaza del Callao, with a subsequent reactivation of this target through display impacts on their mobile devices. The strategy achieved high engagement results, with more than 1.2 million unique users impacted by the Callao City Lights screens and a total of 332,461 impressions served in digital, reaching an average CTR of 0.74%, and exceeding the average for this type of display format, which is around 0.60% (CTR).
Outdoors, the campaign reached 1,253,638 unique users, achieving a total of 6,059,576 impacts.
The users impacted were men (50.22%) and women (49.78%), with an average age of 26 to 55 years and an average socioeconomic level. An audience interested in art and entertainment, sports, technology and shopping and resident in the Community of Madrid.
This is clear from the data collected by the Infinia Group in the area of influence of the Callao City Lights screens.
Translated with www.DeepL.com/Translator (free version)
Other events at Callao City Lights
CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19
SEPTEMBER 2020 Actions on our Screens CINES CALLAO REOPEN THEIR DOORS SAFELY AGAINST COVID19 We love to see you again in Callao Cinemas and for us, your safety is the most importat thing to take...
HEALTH & SAFETY MEASURES COVID
NOVEMBER 2020 Our Events HEALTH & SAFETY MEASURES COVID At Callao City Lights we ensure compliance with COVID 19 regulations and to do so we need the collaboration of all the professionals...
GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM – DOOHCINES CALLAO OPEN THEIR DOORS SAFELY AGAINST COVID19
OCTOBER 2020 Actions on our Screens GORKA PAGAZAURTUNDUA (CALLAO CITY LIGHTS) OPENS THE 5TH OUTDOOR ADVERTISING FORUM - DOOH Organised by 'La Publicidad', this industry meeting was attended by...
Other actions at Callao City Lights
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
DECEMBER 2020 Actions on our Screens IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27% Callao City Lights' impact and audience figures continue to grow. In the last four weeks (from November 16th to...
3D ARRIVES TO THE OUTDOOR MEDIA IN SPAIN WITH CALLAO CITY LIGHTS AND BCN VISUALS
NOVEMBER 2020 Actions on our Screens 3D ARRIVES TO THE OUTDOOR MEDIA IN SPAIN WITH CALLAO CITY LIGHTS AND BCN VISUALS The outdoor screens of Callao Cinemas come to life. The outdoor screens of...
Contact Us
If you have any questions, please write to publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch with you as soon as possible.