CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA
JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA 'Feed the...
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE,...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY...
ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the...
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral...
ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY...
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture,...
REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍAWith...
OUR CASE STUDIES
GALERÍA DE LAS COLECCIONES REALES
GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE | PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...
PARQUE WARNER
PARQUE WARNER ON-SITE INTERACTION | PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...
SUMMER DAYS’ MIRAVIA
SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY | MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMD Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...
OUR LATEST EVENTS
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during the awards gala of the XXI ADN International University Short Film...
3D AD CAMPAIGNS
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
OCTOBER 2024 Actions on our screens FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA Fuze Tea, Coca-Cola's global ready-to-drink tea brand, launches a campaign in Circuito Gran Vía to invite the public to try it. With the same flavour and bottle...
MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...
XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA
SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T Series smartphone family. A terminal with four cameras, designed in...
SCREEN SYNCHRONIZATION
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PREMIERES
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
MOBILE RETARGETING
MORE THAN 8 MILLION IMPACTS IN APRIL
MAY 2021 Actions on our screens MORE THAN 8 MILLION IMPACTS IN APRIL Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area. The profile of the audience during this...
CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132% The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more...
CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021
APRIL 2021 Actions on our screens CALLAO CITY LIGHTS: ALMOST 23 MILLION IMPACTS IN THE FIRST QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, almost 23 million impacts. 52.14% of the audience was male and 47.86% female,...
LIVE BROADCASTS
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
MARCH 2022 EVENTS IN OUR SPACE CALLAO AUDIENCES JOIN ANTENA 3'S SHOW 'EL DESAFÍO' ON THE SCREENS OF CALLAO CITY LIGHTS Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío', the programme presented by...
CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID
JULY 2020 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE A SURPRISE CONCERT BY ALEJANDRO SANZ IN MADRID The spontaneous event took place on one of the M-30's bridges on July 5th, and was broadcast live on the Callao City Lights' screens and others around...
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS
SEPTEMBER 2021 Callao City Arts ANNA & DANIEL: LIGHT, COLOUR AND OPTIMISM IN ABUNDANCE AT CALLAO CITY LIGHTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, starts September with a monographic exhibition of the work of Anna...
NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS
MARCH 2021 Callao City Arts NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...
SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS
JUNE 2021 Callao City Arts SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights has participated in Earth Hour, the WWF initiative that aims to raise public awareness of the need to protect Nature and combat climate change. Even...
CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY
MARCH 2021 CALLAO CITY LIGHTS CSR ACTIONS CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens...
CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY
MARCH 2021 EVENTS IN OUR SPACECALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY The Callao Cinemas were the venue chosen by The Climate Reality Project Europe for the third edition of the Climate Leaders Awards, awards with which this organisation,...
