CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screens ELPOZO BIENESTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS Carlos Alcaraz, ambassador of ElPozo Bienestar, went to the Plaza del Callao to visit the ‘Bienstar Sport Center’, a giant space for entertainment,...
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ARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTS

APRIL 2025Actions on our screensARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTSSwarovski presents its new jewellery collection on the outdoor screens of Cines Callao. With the help of its brand ambassador, Ariana Grande, the brand has launched a...
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CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM  Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...
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HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the launch of its Pica Gold Bears. A new version of its original golden...
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MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
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THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK

APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our space, specifically the covered anteroom of our recently inaugurated...
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MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

PARQUE WARNER

PARQUE WARNER

PARQUE WARNER ON-SITE INTERACTION |  PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...

SUMMER DAYS’ MIRAVIA

SUMMER DAYS’ MIRAVIA

SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY |  MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMD Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...

OUR LATEST EVENTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS

OCTUBRE 2024 Events in our space  PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS  Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS

OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula. The event, which was attended by the company's employees in Spain and...

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS

OCTOBER 2024 EVENTS IN OUR SPACE  OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to celebrate ‘Innovation is you’, an event where the latest developments...

3D AD CAMPAIGNS

MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE

MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE

JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE  Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...

RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT

RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT

JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT  Renfelaunches a campaign in Circuito Gran Vía to show the improvements of its railway services, with more trains and destinations and with the best punctuality commitment. The...

ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS

ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS

MAY 2024 Actions on our screens  ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS  An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...

SCREEN SYNCHRONIZATION

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PREMIERES

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.

JULY 2024 EVENTS IN OUR SPACE  FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.  Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...

MOBILE RETARGETING

MORE THAN 8 MILLION IMPACTS IN APRIL

MORE THAN 8 MILLION IMPACTS IN APRIL

MAY 2021 Actions on our screens   MORE THAN 8 MILLION IMPACTS IN APRIL   Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area. The profile of the audience during this...

CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.

CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.

APRIL 2021 Actions on our screens   CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%   The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS

CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS

JUNE 2019 Actions on our screens  CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS  The Champions League final has also been played in Callao. Some of the main sponsors of this competition and other collaborating brands have chosen the most visited place...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

JUNE 2021 Callao City Arts  SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS  The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY

MARCH 2021 CALLAO CITY LIGHTS CSR ACTIONS  CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY   Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens...

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

MARCH 2021   EVENTS IN OUR SPACECALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY The Callao Cinemas were the venue chosen by The Climate Reality Project Europe for the third edition of the Climate Leaders Awards, awards with which this organisation,...

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