CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

Centenario Cines Callao

100 YEARS OF THE BEST FILMS

We are celebrating our 100th anniversary. A century full of cinematic milestones and innovations that have made the Cines Callao building an icon in the world of cinema, events and outdoor advertising.
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CALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTION

MARCH 2026Actions on our screensCALLAO CITY LIGHTS, SHOWCASE FOR H&M’S SPRING COLLECTIONH&M has once again turned to our screens to showcase its spring fashion collection. In this new campaign, the brand presents a selection of women’s outfits available...
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PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES

MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring singer-songwriter Rosana Arbelo. An intimate and deeply personal project,...
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THE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANET

MARCH 2026Actions on our screensTHE SCREENS AT THE CINEMAS IN CALLAO AND AT THE LOPE DE VEGA AND COLISEUM THEATERS ARE TURNING OFF FOR THE PLANETOnce again this year, we have joined WWF’s Earth Hour initiative, which aims to raise awareness about the importance of...
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STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS

MARCH 2026Actions on our screensSTUNNING 3D DISPLAY OF ZADIG L'INTENSE AT CALLAO CITY LIGHTSTo mark the launch of Zadig L’Intense, the new fragrance from Zadig & Voltaire Parfums, Shiseido has unveiled a new campaign on the outdoor screens at Cines Callao. It...
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‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO

MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the premiere of *Torrente, President* drew huge crowds to our theaters and the...
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PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA

MARCH 2026Actions on our screensPUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍAA wave of aromatic and spicy freedom sweeps through Madrid’s Gran Vía. This is the new campaign that Puig has just launched on the 15 screens of...
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MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

One Hundredth Anniversary of Callao Cinemas

ONE HUNDRED YEARS OF THE BEST FILMS

LOVE IN CALLAO

‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.

OUR CASE STUDIES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES

GALERÍA DE LAS COLECCIONES REALES ADVERTISING DOMINANCE |  PATRIMONIO NACIONALTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Patrimonio Nacional Media agency: GROUP M (MINDSHARE) Creative agency: – Patrimonio Nacional invaded the centre of Madrid with a...

PARQUE WARNER

PARQUE WARNER

PARQUE WARNER ON-SITE INTERACTION |  PARQUE WARNERTECHNYCAL SPECIFICATIONS Campaign date: July 2023 Advertiser: Parque Warner Media agency: - Creative agency: - On the occasion of the inauguration of the new 'Batman Gotham City Escape' attraction, Parque Warner turned...

SUMMER DAYS’ MIRAVIA

SUMMER DAYS’ MIRAVIA

SUMMER DAYS' MIRAVIA ADVERTISING DOMINANCE, 3D CREATIVITY |  MIRAVIATECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Miravia Media agency: OMD Creative agency: – The new marketplace Miravia launched a 3D DOOH advertising domination campaign in Circuito...

OUR LATEST EVENTS

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’

NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...

PREMIERES

AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS

AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS

SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...

3D AD CAMPAIGNS

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

MARCH 2025 Actions on our screens  ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...

PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS

PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS

DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...

LIVE BROADCASTS

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

MORE THAN 8 MILLION IMPACTS IN APRIL

MORE THAN 8 MILLION IMPACTS IN APRIL

MAY 2021 Actions on our screens   MORE THAN 8 MILLION IMPACTS IN APRIL   Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area. The profile of the audience during this...

CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.

CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%.

APRIL 2021 Actions on our screens   CALLAO CITY LIGHTS DIGITAL SCREEN IMPRESSIONS INCREASE BY 132%   The Callao City Lights digital advertising screens continue to increase their number of impressions and audience figures. During the month of March, they achieved more...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS

MARCH 2021 Callao City Arts  NIRAV PATEL AND JESSE WOOLSTON, ARTISTS OF MARCH IN CALLAO CITY ARTS  This March, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will offer on the outdoor screens of the Callao Cinemas an exhibition...

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS

JUNE 2021 Callao City Arts  SOLKAER AND DAHLGREN STAR IN JUNE AT CALLAO CITY ARTS  The photographer Søren Solkær and the video artist Linus Dahlgren will be the protagonists in June of Callao City Arts, the pioneering artistic programme in Europe promoted by Cultura...

CORPORATE SOCIAL RESPONSIBILITY

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

LA FEDE- AEPE’S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR

MAY 2021 Other actions on our screens  LA FEDE- AEPE'S CAMPAIGN TO RELAUNCH THE OUTDOOR SECTOR   The outdoor advertising billboards of La FEDE Aepe, including Callao City Lights, have launched an advertising campaign to revive the outdoor media, coinciding with the...

CALLAO CITY LIGHTS JOINS EARTH HOUR

CALLAO CITY LIGHTS JOINS EARTH HOUR

MARCH 2021 CSR ACTIONS ON OUR SCREENS  CALLAO CITY LIGHTS JOINS EARTH HOUR  Once again this year, Callao City Lights has participated in Earth Hour, the WWF initiative that aims to raise public awareness of the need to protect Nature and combat climate change. Even...

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