MARCH 2022
EVENTS IN OUR SPACE
CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS
Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío‘, the programme presented by Roberto Leal in which celebrities face challenges that seem impossible.
The screens of Callao were the stage for the challenges undertaken by several passers-by who dared to take part in this original action. They only had to simulate on a chroma stage placed in the ambigú of our cinemas the activity they had previously chosen as a challenge: walking on a hanging rope over a ravine, jumping over a bonfire, crossing Everest or climbing to the top of a peak in the Grand Canyon of Colorado.
The participants’ challenges were recorded on video and later broadcast on the outdoor screens of Callao City Lights so that the protagonists could also share them on their social networks.
The Callao screens were the stage for the challenges undertaken by several passers-by who were encouraged to take part in this original action. All they had to do was simulate the activity they had previously chosen as a challenge on a chroma screen set up in the ambiguous area of our cinemas: walk a hanging rope over a ravine, jump over a bonfire, cross Everest or climb to the top of a peak in the Grand Canyon of Colorado.
The participants’ challenges were recorded on video and later broadcast on the outdoor screens of Callao City Lights so that the protagonists could also share them on their social networks.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CALLAO CITY LIGHTS Feed the Phantom'. This is the claim that presides over the campaign that Nike has launched in Callao City...
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS Loterías y Apuestas del Estado launches a campaign in Callao City Lights to...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS The 71st edition of the Mérida International Classical Theatre Festival kicks off with a campaign...