MARCH 2022

EVENTS IN OUR SPACE

CALLAO AUDIENCES JOIN ANTENA 3’S SHOW ‘EL DESAFÍO’ ON THE SCREENS OF CALLAO CITY LIGHTS

Atresmedia carried out a fun action in Callao City Lights to promote the premiere of the second season of ‘El Desafío‘, the programme presented by Roberto Leal in which celebrities face challenges that seem impossible.

The screens of Callao were the stage for the challenges undertaken by several passers-by who dared to take part in this original action. They only had to simulate on a chroma stage placed in the ambigú of our cinemas the activity they had previously chosen as a challenge: walking on a hanging rope over a ravine, jumping over a bonfire, crossing Everest or climbing to the top of a peak in the Grand Canyon of Colorado.

The participants’ challenges were recorded on video and later broadcast on the outdoor screens of Callao City Lights so that the protagonists could also share them on their social networks.

The Callao screens were the stage for the challenges undertaken by several passers-by who were encouraged to take part in this original action. All they had to do was simulate the activity they had previously chosen as a challenge on a chroma screen set up in the ambiguous area of our cinemas: walk a hanging rope over a ravine, jump over a bonfire, cross Everest or climb to the top of a peak in the Grand Canyon of Colorado.

The participants’ challenges were recorded on video and later broadcast on the outdoor screens of Callao City Lights so that the protagonists could also share them on their social networks.

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