CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS
JANUARY 2025 Actions on our screens LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY...
MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA
FEBRUARY 2025 Actions on our screens MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA...
LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme...
AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍA
JANUARY 2025Actions on our screensAVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN...
VIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRES
ENERO 2025Actions on our screensVIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO...
ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA, IN CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA,...
THE CENTRE OF MADRID IS FLOODED WITH TOURIST DESTINATIONS, THANKS TO CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens THE CENTRE OF MADRID IS FLOODED WITH TOURIST DESTINATIONS,...
29.4% INCREASE IN DOOH IMPACTS OF GRAN VÍA CIRCUIT (CALLAO CITY LIGHTS)
ENERO 2025 Acciones en nuestras pantallas CRECEN UN 29,4% LOS IMPACTOS DOOH DE CIRCUITO GRAN VÍA...
OUR CASE STUDIES
NEW HAVIANAS SQUARE
NEW HAVIANAS SQUARE ADVERTISING DOMINANCE, 3D CREATIVITY | HAVAIANASTECHNYCAL SPECIFICATIONS Campaign date: June - July 2023 Advertiser: Havaianas Media agency: - Creative agency: - Havaianas, the Brazilian brand created in 1962, invades the centre of Madrid in...
WOMEN’SECRET 30 ANIVERSARIO
WOMEN’SECRET 30 ANIVERSARIO ADVERTISING DOMINANCE | WOMEN'SECRETTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Women'Secret Media agency: Publicis Creative agency: – 'For another 30 years together'. Women'secret celebrates its 30th anniversary in...
OLAY WELL-AGING
OLAY WELL-AGING ON-SITE INTERACTION, ADVERTISING DOMINANCE | OLAYTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Olay Media agency: Carat (Dentsu) Creative agency: Delirio & Twain Olay, a Procter & Gamble brand specialising in skin care, wanted...
OUR LATEST EVENTS
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A show created to celebrate the 40th anniversary of the SEAT Ibiza,...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar performance by the flamenco dancer Joaquín Cortés and the chance to...
3D AD CAMPAIGNS
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT
JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT Renfelaunches a campaign in Circuito Gran Vía to show the improvements of its railway services, with more trains and destinations and with the best punctuality commitment. The...
ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...
SCREEN SYNCHRONIZATION
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PREMIERES
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’.
JULY 2024 EVENTS IN OUR SPACE FUN PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 4: CAMPANAS DE BODA’. Sony Pictures once again chose Cines Callao for the premiere of a new instalment of ‘Padre no hay más que uno’, the successful saga of comedy films directed by and starring...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
MARCH 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS INCREASE BY 32% During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered...
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020 The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts. 53.69% of the audience impacted were men, and 46.31%...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
LIVE BROADCASTS
PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL
JUNE 2019 Actions on our screens PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL The UEFA eChampions League final, an online competition organised by UEFA and Electronics Arts Sports, publisher of FIFA 19, was also held in Madrid....
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS
JULY 2021 Callao City Arts SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS Photographer Matías Alonso Revelli and video artist Arben Vllasaliu are the protagonists of the month of July in Callao City Arts, the artistic programme of Cultura...
THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS
MAY 2021 Callao City Arts THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS This May, Callao City Arts, the artistic initiative of Cultura Inquieta and Callao City Lights, will offer an exhibition of the work of the Greek architect and photographer Costas...
NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS
APRIL 2021 Callao City Arts NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS This April, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will have as special invitees the Israeli photographer Nir and...
CORPORATE SOCIAL RESPONSIBILITY
QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS
MARCH 2021 CSR ACTIONS ON OUR SCREENS QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS On the occasion of the 'Day of the Missing', the QSDglobal Foundation, promoted by journalist Paco Lobatón, carried out an emotional action on 9...
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise public awareness of the need to protect Nature and combat climate change....
CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION
FEBRUARY 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION Callao City Lights has selflessly joined the promotion of the documentary 'La quimio jugando se pasa volando', the new initiative of the Juegaterapia...
