CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST FILMS
MARKETING ACTIONS ON OUR SCREENS
THE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017 IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTHE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017...
CATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensCATRICE PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS...
ROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW ALBUM
OCTOBER 2025Actions on our screensROSALÍA REVOLUTIONIZES CALLAO WITH THE RELEASE OF HER NEW...
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S...
ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screens ALCARAZ STARS IN DANONE'S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY...
SPECIAL EVENT BY L’OREAL PARIS IN PLAZA DEL CALLAO
OCTOBER 2025Actions on our screensSPECIAL EVENT BY L'OREAL PARIS IN PLAZA DEL CALLAO L'Oréal Paris...
BRADLEY COOPER VINICIUS JUNIOR AND MALUMA STAR IN THE BOSS BOTTLED BEYOND CAMPAIGN.
OCTOBER 2025Actions on our screensBRADLEY COOPER, VINICIUS JUNIOR, AND MALUMA STAR IN THE BOSS...
CIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC
OCTOBER 2025Actions on our screensCIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4...
100 YEARS OF CINES CALLAO
ONE HUNDRED YEARS OF THE BEST FILMS
‘LOVE IN CALLAO’: CINES CALLAO CELEBRATES VALENTINE’S DAY BY SEARCHING FOR THE PERFECT COUPLE TO GO TO THE CINEMA WITH. YEARS OF THE BEST CINEMA.
OUR CASE STUDIES
NEW HAVIANAS SQUARE
NEW HAVIANAS SQUARE ADVERTISING DOMINANCE, 3D CREATIVITY | HAVAIANASTECHNYCAL SPECIFICATIONS Campaign date: June - July 2023 Advertiser: Havaianas Media agency: - Creative agency: - Havaianas, the Brazilian brand created in 1962, invades the centre of Madrid in...
WOMEN’SECRET 30 ANIVERSARIO
WOMEN’SECRET 30 ANIVERSARIO ADVERTISING DOMINANCE | WOMEN'SECRETTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Women'Secret Media agency: Publicis Creative agency: – 'For another 30 years together'. Women'secret celebrates its 30th anniversary in...
OLAY WELL-AGING
OLAY WELL-AGING ON-SITE INTERACTION, ADVERTISING DOMINANCE | OLAYTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Olay Media agency: Carat (Dentsu) Creative agency: Delirio & Twain Olay, a Procter & Gamble brand specialising in skin care, wanted...
OUR LATEST EVENTS
MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMAS
NOVEMBER 2025EVENTS IN OUR SPACE MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMASThere was a festive and magical atmosphere at the premiere of Now You See Me 3, the latest instalment in the successful suspense and magic saga, which took place at Cines Callao....
CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’Our iconic Theater 1 hosted the premiere of Reversión, a psychological thriller directed by Jacob Santana. The film's stars, Jaime Lorente and Manu Vega, were in attendance, along with...
CALLAO CITY LIGHTS, SETTING FOR THE READING OF THE IRIS AWARDS 2025 NOMINEES
NOVEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SETTING FOR THE READING OF THE IRIS AWARDS 2025 NOMINEESThere was great excitement at Cines Callao as the nominees for the 2025 Iris Awards from the Television Academy were announced. A live event held at the doors...
PREMIERES
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un volcán”, at its preview in our cinemas. A premiere that was also attended by...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
3D AD CAMPAIGNS
TOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIA
DECEMBER 2024Actions on our screensTOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIATradition and proximity. These are the attractions extolled by Asturias Tourism in the campaign it has launched in Circuito Gran Via. The action includes a 3D...
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the magic of the Atlantic'. This is the claim that presides over the 3D campaign that Nordés 0,0 has just launched on the screens of Circuito Gran Vía to publicise its new...
FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA
OCTOBER 2024 Actions on our screens FUZE TEA INVITES YOU TO TRY ITS TEA REFRESHMENT, AT CIRCUITO GRAN VÍA Fuze Tea, Coca-Cola's global ready-to-drink tea brand, launches a campaign in Circuito Gran Vía to invite the public to try it. With the same flavour and bottle...
LIVE BROADCASTS
MAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU’S GREAT MEETING
Other actions on our screensMAHOU CINCO ESTRELLAS AND CALLAO CITY LIGHTS ANIMATE THE SANTIAGO BERNABÉU'S GREAT MEETING In accordance with its dynamic to generate encounters between people and with its link to the world of football, Mahou Cinco Estrellas organized...
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF ‘TABÚ’, THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF 'TABÚ', THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX Thousands of fans gathered in the Plaza del Callao to witness the world premiere of the new video clip 'Taboo' that...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
MARCH 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS INCREASE BY 32% During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered...
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020 The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts. 53.69% of the audience impacted were men, and 46.31%...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS
JULY 2021 Callao City Arts SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS Photographer Matías Alonso Revelli and video artist Arben Vllasaliu are the protagonists of the month of July in Callao City Arts, the artistic programme of Cultura...
THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS
MAY 2021 Callao City Arts THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS This May, Callao City Arts, the artistic initiative of Cultura Inquieta and Callao City Lights, will offer an exhibition of the work of the Greek architect and photographer Costas...
NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS
APRIL 2021 Callao City Arts NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS This April, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will have as special invitees the Israeli photographer Nir and...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY
MARCH 2021 CALLAO CITY LIGHTS CSR ACTIONS CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens...
CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY
MARCH 2021 EVENTS IN OUR SPACECALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY The Callao Cinemas were the venue chosen by The Climate Reality Project Europe for the third edition of the Climate Leaders Awards, awards with which this organisation,...
QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS
MARCH 2021 CSR ACTIONS ON OUR SCREENS QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS On the occasion of the 'Day of the Missing', the QSDglobal Foundation, promoted by journalist Paco Lobatón, carried out an emotional action on 9...
