CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTSWarner Park...
JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGN
JUNE 2025Actions on our screens JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGNForever...
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS...
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the...
ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO...
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO...
CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA
MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN...
OUR CASE STUDIES
NEW HAVIANAS SQUARE
NEW HAVIANAS SQUARE ADVERTISING DOMINANCE, 3D CREATIVITY | HAVAIANASTECHNYCAL SPECIFICATIONS Campaign date: June - July 2023 Advertiser: Havaianas Media agency: - Creative agency: - Havaianas, the Brazilian brand created in 1962, invades the centre of Madrid in...
WOMEN’SECRET 30 ANIVERSARIO
WOMEN’SECRET 30 ANIVERSARIO ADVERTISING DOMINANCE | WOMEN'SECRETTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Women'Secret Media agency: Publicis Creative agency: – 'For another 30 years together'. Women'secret celebrates its 30th anniversary in...
OLAY WELL-AGING
OLAY WELL-AGING ON-SITE INTERACTION, ADVERTISING DOMINANCE | OLAYTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Olay Media agency: Carat (Dentsu) Creative agency: Delirio & Twain Olay, a Procter & Gamble brand specialising in skin care, wanted...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
3D AD CAMPAIGNS
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè Latte, the dairy products firm has launched a refreshing 3D campaign on...
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
SCREEN SYNCHRONIZATION
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PREMIERES
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
MARCH 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS INCREASE BY 32% During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered...
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020 The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts. 53.69% of the audience impacted were men, and 46.31%...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
LIVE BROADCASTS
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF ‘TABÚ’, THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE WORLD PREMIERE OF 'TABÚ', THE NEW VIDEO CLIP BY PABLO ALBORÁN AND AVA MAX Thousands of fans gathered in the Plaza del Callao to witness the world premiere of the new video clip 'Taboo' that...
CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS
JUNE 2019 Actions on our screens CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS The Champions League final has also been played in Callao. Some of the main sponsors of this competition and other collaborating brands have chosen the most visited place...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS
JULY 2021 Callao City Arts SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS Photographer Matías Alonso Revelli and video artist Arben Vllasaliu are the protagonists of the month of July in Callao City Arts, the artistic programme of Cultura...
THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS
MAY 2021 Callao City Arts THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS This May, Callao City Arts, the artistic initiative of Cultura Inquieta and Callao City Lights, will offer an exhibition of the work of the Greek architect and photographer Costas...
NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS
APRIL 2021 Callao City Arts NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS This April, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will have as special invitees the Israeli photographer Nir and...
CORPORATE SOCIAL RESPONSIBILITY
QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS
MARCH 2021 CSR ACTIONS ON OUR SCREENS QSDGLOBAL FOUNDATION GIVES VISIBILITY TO MISSING PERSONS, AT CALLAO CITY LIGHTS On the occasion of the 'Day of the Missing', the QSDglobal Foundation, promoted by journalist Paco Lobatón, carried out an emotional action on 9...
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise public awareness of the need to protect Nature and combat climate change....
CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION
FEBRUARY 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION Callao City Lights has selflessly joined the promotion of the documentary 'La quimio jugando se pasa volando', the new initiative of the Juegaterapia...
