CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025

DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on our screens throughout 2025. Over the last twelve months, national and...

CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE

DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...

GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this Christmas. Through various creative initiatives, the brand will showcase its...

EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new EBRO s900 plug-in hybrid SUV that the car manufacturer has launched on...

JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer  JBL  has launched a campaign on Callao City Lights screens to promote its premium Tour One M3 headphones. Under the slogan “Lead the way”, the...

OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT Chinese car manufacturer Omoda & Jaecco launches a campaign on the 15 screens of Circuito Gran Vía to promote the Omoda 5 SUV in its different versions. Under...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

NEW HAVIANAS SQUARE

NEW HAVIANAS SQUARE

NEW HAVIANAS SQUARE ADVERTISING DOMINANCE, 3D CREATIVITY |  HAVAIANASTECHNYCAL SPECIFICATIONS Campaign date: June - July 2023 Advertiser: Havaianas Media agency: - Creative agency: - Havaianas, the Brazilian brand created in 1962, invades the centre of Madrid in...

WOMEN’SECRET 30 ANIVERSARIO

WOMEN’SECRET 30 ANIVERSARIO

WOMEN’SECRET 30 ANIVERSARIO ADVERTISING DOMINANCE |  WOMEN'SECRETTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Women'Secret Media agency: Publicis Creative agency: – 'For another 30 years together'. Women'secret celebrates its 30th anniversary in...

OLAY WELL-AGING

OLAY WELL-AGING

OLAY WELL-AGING ON-SITE INTERACTION, ADVERTISING DOMINANCE |  OLAYTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Olay Media agency: Carat (Dentsu) Creative agency: Delirio & Twain Olay, a Procter & Gamble brand specialising in skin care, wanted...

OUR LATEST EVENTS

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...

LOGITECH TURNS CALLAO INTO GAMING TERRITORY

LOGITECH TURNS CALLAO INTO GAMING TERRITORY

SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the quintessential gathering in this field, attended by leading figures from the world...

3D AD CAMPAIGNS

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T Series smartphone family. A terminal with four cameras, designed in...

CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER

CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER

JULY 2024 Actions on our screens  CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER  The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...

KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE

KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE

JULY 2024 Actions on our screens  KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE  Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè Latte, the dairy products firm has launched a refreshing 3D campaign on...

SCREEN SYNCHRONIZATION

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PREMIERES

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE

APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...

MOBILE RETARGETING

CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%

MARCH 2021 Actions on our screens   CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%   During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered...

CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020

CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020

JANUARY 2020 Actions on our screens   CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020   The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts. 53.69% of the audience impacted were men, and 46.31%...

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2020 Actions on our Screens  SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS   The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

Other actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW   Once again, Telemadrid chose the Callao City Lights screens to broadcast the Christmas Lottery draw. The people in the square could see live how the children of San Ildefonso sang the...

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS

THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS

MAY 2021 Callao City Arts  THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS  This May, Callao City Arts, the artistic initiative of Cultura Inquieta and Callao City Lights, will offer an exhibition of the work of the Greek architect and photographer Costas...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

CALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY

MARCH 2021   EVENTS IN OUR SPACECALLAO CITY LIGHTS HOSTS THE CLIMATE LEADERS AWARDS CEREMONY The Callao Cinemas were the venue chosen by The Climate Reality Project Europe for the third edition of the Climate Leaders Awards, awards with which this organisation,...

CALLAO CITY LIGHTS JOINS EARTH HOUR

CALLAO CITY LIGHTS JOINS EARTH HOUR

MARCH 2021 CSR ACTIONS ON OUR SCREENS  CALLAO CITY LIGHTS JOINS EARTH HOUR  Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise public awareness of the need to protect Nature and combat climate change....

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