CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
TOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN CIRCUITO GRAN VIA
DECEMBER 2024Actions on our screensTOURISM OF ASTURIAS INVITES YOU TO VISIT ITS COMMUNITY IN...
TOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN MADRID
DECEMBER 2024Actions on our screensTOUS BRINGS ITS ICONIC BEAR TO THE GRAN VÍA IN...
LOTERIAS PROMOTES ITS CHRISTMAS RAFFLE AT CIRCUITO GRAN VÍA
DECEMBER 2024 Actions on our screens LOTERIAS PROMOTES ITS CHRISTMAS RAFFLE AT CIRCUITO GRAN...
H&M CELEBRATES LOVE AT GRAN VÍA CIRCUIT
DECEMBER 2024 Actions on our screens H&M CELEBRATES LOVE AT GRAN VÍA CIRCUITAn ode to love in...
JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN VÍA
DECEMBER 2024 Actions on our screens JD SPORTS CELEBRATES THE ROLE OF THE FAMILY AT CIRCUITO GRAN...
ALIEXPRESS CELEBRATES BLACK FRIDAY AT CIRCUITO GRAN VÍA
NOVEMBER 2024Actions on our screensALIEXPRESS CELEBRATES BLACK FRIDAY AT CIRCUITO GRAN VÍA...
AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO GRAN VÍA...
NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT
NOVEMBER 2024 Actions on our screens NORDÉS 0,0 BRINGS THE ATLANTIC TO GRAN VÍA CIRCUIT All the...
OUR CASE STUDIES
NEW HAVIANAS SQUARE
NEW HAVIANAS SQUARE ADVERTISING DOMINANCE, 3D CREATIVITY | HAVAIANASTECHNYCAL SPECIFICATIONS Campaign date: June - July 2023 Advertiser: Havaianas Media agency: - Creative agency: - Havaianas, the Brazilian brand created in 1962, invades the centre of Madrid in...
WOMEN’SECRET 30 ANIVERSARIO
WOMEN’SECRET 30 ANIVERSARIO ADVERTISING DOMINANCE | WOMEN'SECRETTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Women'Secret Media agency: Publicis Creative agency: – 'For another 30 years together'. Women'secret celebrates its 30th anniversary in...
OLAY WELL-AGING
OLAY WELL-AGING ON-SITE INTERACTION, ADVERTISING DOMINANCE | OLAYTECHNYCAL SPECIFICATIONS Campaign date: June 2023 Advertiser: Olay Media agency: Carat (Dentsu) Creative agency: Delirio & Twain Olay, a Procter & Gamble brand specialising in skin care, wanted...
OUR LATEST EVENTS
INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR
OCTOBER 2024 EVENTS IN OUR SPACE INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our emblematic Sala1 to hold the final gala of ‘Inimitables’. This third...
‘THE WALKING DEAD: DARYL DIXON’ SEASON II WORLD PREMIERE
OCTUBRE 2024EVENTS IN OUR SPACEZOMBIE INVASION IN CALLAO AT THE WORLD PREMIERE OF THE SECOND SEASON OF ‘THE WALKING DEAD: DARYL DIXON’.Great expectation in the Plaza del Callao before the arrival of the protagonists of the second season of ‘The Walking Dead: Daryl...
ESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTS
SEPTEMBER 2024EVENTS IN OUR SPACEESTEE LAUDER TAKES OVER THE NIGHT AT CALLAO CITY LIGHTSSpectacular Estee Lauder event at Callao City Lights to promote its night facial treatment line. A meeting that turned our Room 1 into a true temple for relaxation where different...
3D AD CAMPAIGNS
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
SCREEN SYNCHRONIZATION
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PREMIERES
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS
MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
MARCH 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS INCREASE BY 32% During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered...
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020 The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts. 53.69% of the audience impacted were men, and 46.31%...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City Lights, achieved more than 6 million impacts outdoors and an average...
LIVE BROADCASTS
PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL
JUNE 2019 Actions on our screens PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL The UEFA eChampions League final, an online competition organised by UEFA and Electronics Arts Sports, publisher of FIFA 19, was also held in Madrid....
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS
JULY 2021 Callao City Arts SUNSETS, MOONSETS AND HYPNOTIC GEOMETRIC FIGURES, IN CALLAO CITY LIGHTS Photographer Matías Alonso Revelli and video artist Arben Vllasaliu are the protagonists of the month of July in Callao City Arts, the artistic programme of Cultura...
THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS
MAY 2021 Callao City Arts THE AERIAL PHOTOGRAPHY OF COSTAS SPATHIS AT CALLAO CITY ARTS This May, Callao City Arts, the artistic initiative of Cultura Inquieta and Callao City Lights, will offer an exhibition of the work of the Greek architect and photographer Costas...
NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS
APRIL 2021 Callao City Arts NIR AND SHANE GRIFFIN FLOOD CALLAO CITY ARTS SCREENS WITH BIRDS AND FLOWERS This April, Callao City Arts, the cultural initiative of Callao City Lights and Cultura Inquieta, will have as special invitees the Israeli photographer Nir and...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS EARTH HOUR
MARCH 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS EARTH HOUR Once again this year, Callao City Lights will collaborate with WWF in the Earth Hour initiative, which aims to raise public awareness of the need to protect Nature and combat climate change....
CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION
FEBRUARY 2021 CSR ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION Callao City Lights has selflessly joined the promotion of the documentary 'La quimio jugando se pasa volando', the new initiative of the Juegaterapia...
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
