MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CINES CALLAO, VENUE FOR SPOTIFY PODCAST LIVE SESSIONS
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L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
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Other actions in Callao City Lights
MOVISTAR SWAP INVITES US TO TRY OUT THE IPHONE 18 PRO AT CALLAO CITY LIGHTS
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OCTOBER 2026 Actions on our screens CALLAO CITY LIGHTS, THE SETTING FOR THE NEW RENAULT CLIO CAMPAIGNA new campaign from a car manufacturer is now on our screens. Renault is kicking off...
L’ORÉAL PARIS TURNS CALLAO INTO A CATWALK WITH THE LIVE BROADCAST OF LE DÉFILÉ
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