MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTS
FEBRUARY 2023 EVENTS IN OUR SPACE SUCCESSFUL OPEN DAY AT CALLAO CITY LIGHTSAround 40 people from the events sector attended the first Callao City Lights open day to get to know our space and the...
‘ELLE’ INTERVIEWS LAIA COSTA IN CALLAO CINEMAS
JANUARY 2023 EVENTS IN OUR SPACE 'ELLE' INTERVIEWS LAIA COSTA IN CALLAO CINEMAS Elle magazine chose our cinemas as the setting to talk to actress Laia Costa, nominated for the 2023 Goya for Best...
FULL HOUSE AT THE PREMIERE OF ‘CRISTO Y REY’
JANUARY 2023 EVENTS IN OUR SPACE FULL HOUSE AT THE PREMIERE OF 'CRISTO Y REY' Nobody wanted to miss the preview at Cines Callao of 'Cristo y Rey', the eagerly awaited series about the relationship...
Other actions in Callao City Lights
CALLAO CITY LIGHTS WITH EARTH HOUR
MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted...
CALLAO CITY LIGHTS COLLABORATES WITH THE TALÍA AWARDS
MARCH 2023 Actions on our screensCALLAO CITY LIGHTS COLLABORATES WITH THE TALÍA AWARDS Callao City Lights is once again showing its support for the world of culture. We are collaborators of the...
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
MARCH 2023 Actions on our screens REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA 'Act like you never left' is the claim chosen by Reebok to advertise its most iconic...
