MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE
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THE NEW BEEFEATER PROPOSAL THAT WILL MAKE YOU FORGET ABOUT THE BEACH
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AMAZON PRIME VIDEO PRESENTS THE SECOND SEASON OF EL CID
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Other actions in Callao City Lights
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CALLAO CITY LIGHTS SHOWCASE THE ‘ONE FLAG’ MOVEMENT BY ALIEXPRESS
JULY 2021 Actions on our screens CALLAO CITY LIGHTS SHOWCASE THE 'ONE FLAG' MOVEMENT BY ALIEXPRESS The market place AliExpress has launched a campaign in Callao City Lights to raise awareness of...
THE NEW CUPRA FORMENTOR MAKES ITS WAY ON A ROAD WITHOUT LIMITS AT CALLAO CITY LIGHTS
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