CALLAO CITY LIGHTS CSR ACTIONS
CALLAO CITY LIGHTS: AN ECO FRIENDLY COMPANY
Callao City Lights is an eco-friendly company involved in caring for the environment. An awareness that goes back years, when in 2011 the first DOOH (Digital Out of Home) screens were installed on the façades of the Callao Cinemas, ensuring a reduction in energy consumption and environmental impact. And that has continued to be the case with their renovation in 2019.
In addition, our sustainability policy has led us to convey this message of awareness to our customers. Therefore, recycling waste and packaging and consuming nationally produced products in our cinemas have also been key measures for Callao City Lights to implement in support of caring for the planet.
OUTDOOR SCREENING IN CALLAO CITY LIGHTS
We respect and care for the environment, based on a sustainable philosophy centred on the digitalisation of our outdoor advertising media; an innovation that has allowed us to reduce our impact on the planet.
In 2011 our first digital screens arrived, leaving behind the traditional printed signage. A paper or canvas advertising medium that had a high environmental impact, both in its printing phase (highly polluting inks) and in its subsequent destruction. A transformation to digital that allowed us to reduce our waste to zero and minimise our environmental impact.
In April 2019 we renewed our outdoor advertising screens again, replacing them with the latest generation of LED technology supports, which are much more efficient, as they allowed us to reduce the electricity consumption of our screens by 30%. The environmental benefits of LED lighting are present from the production stage, as the use of substances such as lead and mercury are zero. Another of its environmental advantages is that they produce less heat than traditional bulbs, thus reducing the emission of C02 which aims to avoid the increase in the concentration of GHG (greenhouse gases).
ENVIRONMENT IN CALLAO CINEMAS
At Cines Callao, caring for the planet is already a reality. With the support of Ecoembes, we have set up several recycling points for paper and plastic packaging that are available to our customers on all floors of the cinema. In addition, we support the consumption of Spanish products by including national brands in our bar menu (Mahou, ChupaChups, Lacasitos…), thus reducing the energy impact of transporting goods from other countries or parts of the world.
Our latest action in line with sustainability has focused on the replacement in 2020 of our traditional printed signage in Callao Cinemas, located inside and outside the box office, with LED technology screens.
RSC IN CALLAO CITY LIGHTS
Our commitment to the environment drives us to include corporate social responsibility actions in our calendar year after year. We are special collaborators in “Earth Hour”, the global activity conceived and promoted by the World Wildlife Fund (WWF), which is held on the last Saturday in March each year and consists of switching off our large format advertising screens for one hour. A symbolic action that thousands of homes and companies around the world take part in every year, with the aim of raising awareness in society of the need to adopt measures to combat climate change and polluting emissions, as well as to save energy and reduce light pollution.
Other events in Callao City Lights
APRIL 2022 EVENTS IN OUR SPACE IPMARK MAGAZINE AND CALLAO CITY LIGHTS HOLD A COLLOQUIUM WITH EVENT AGENCIES AT THE CALLAO CINEMASWith the aim of assessing the current state of the events industry,...
APRIL 2022 EVENTS IN OUR SPACE SUCCESSFUL CHARITY SCREENING OF THE DOCUMENTARY SERIES "EL CAMINO INTERIOR". Nearly 1200 people attended the charity screening of ‘El Camino Interior’, the documentary...
MARCH 2022 EVENTS IN OUR SPACE JARED LETO REVOLUTIONIZES CALLAO AT THE PREMIERE OF 'MORBIUS'. International premieres are back! Jared Leto revolutionized the Plaza del Callao on his arrival to our...
Other actions in Callao City Lights
MAY 2022 Actions on our Screens The exoticism of Morocco comes to Callao square Thanks to a 3D campaign on the screens of Callao City Lights La Oficina Nacional de Turismo de Marruecos has launched...
ABRIL 2022 Acciones en nuestras Pantallas Impactante campaña con motivo del Mutua Madrid Open 2022 Bajo el lema ‘Ven a la fiesta del tenis’, Mutua Madrid Open ha iniciado una llamativa campaña en...
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended...