JANUARY 2020
Actions on our screens
CALLAO CITY LIGHTS: 28 MILLION IMPACTS IN THE LAST QUARTER OF 2020
The Callao City Lights screens achieved, during the last quarter of 2020, more than 28 million impacts.
53.69% of the audience impacted were men, and 46.31% women, mostly over 26 years old, with an average economic level, and mainly residing in the province of Madrid.
An audience interested in news, sports, art, shopping, business and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Omnia Mobile (Infinia Group) between 1 October and 31 December 2020 in the area of influence of the Callao City Lights screens.
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