NOVEMBER 2018

Actions on our screens

HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’

 

In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action on the digital screens of Callao City Lights and El Corte Inglés, located in Madrid’s Plaza del Callao.


Under the hashtag #PORELTRONO, the protagonists of the series ‘invaded’ the square, while two string quartets performed, live and at street level, the soundtrack of this cult series for millions of spectators around the world.


The action is part of a global campaign created to announce the premiere of the eighth and final season of the series, which will take place in April 2019.

Other actions on our screens

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

JANUARY 2021 Actions on our Screens   CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%   The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2020 Actions on our Screens  SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS   The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...

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If you have any questions, please write to publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch with you as soon as possible.

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