Actions on our screens
HBO ESPAÑA® SYNCHRONIZED ACTION WITH ‘GAME OF THRONES’
In order to open its mouth and generate expectation for the next premiere of the last season of Juego de Tronos, HBO España has carried out a spectacular synchronized action on the digital screens of Callao City Lights and El Corte Inglés, located in Madrid’s Plaza del Callao.
Under the hashtag #PORELTRONO, the protagonists of the series ‘invaded’ the square, while two string quartets performed, live and at street level, the soundtrack of this cult series for millions of spectators around the world.
The action is part of a global campaign created to announce the premiere of the eighth and final season of the series, which will take place in April 2019.
Other actions on our screens
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...