CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

CALLAO CITY LIGHTS, SCENE OF THE ‘ENCUENTROS CON SABOR’ COMPETITION ON LA SEXTA

FEBRUARY 2024 EVENTS IN OUR SPACE  CALLAO CITY LIGHTS, SCENE OF THE 'ENCUENTROS CON SABOR' COMPETITION ON LA SEXTA  Mahou has chosen Hall 1 of Cines Callao to record the first episode of the competition 'Encuentros con sabor', which La Sexta has started broadcasting....

AMAZON PRIME VIDEO PROMOTES THE OT FINAL IN CALLAO CITY LIGHTS

FEBRUARY 2024 Actions in our screens  AMAZON PRIME VIDEO PROMOTES THE OT FINAL IN CALLAO CITY LIGHTS  The final of Operación Triunfo 2023 will be held next Monday. On this occasion, Prime has launched on the screens of Cines Callao a campaign focused on the...

MOVISTAR+ PROMOTES THE GOYA AWARDS AT CIRCUITO GRAN VÍA

JANUARY 2024 Actions in our screens  MOVISTAR+ PROMOTES THE GOYA AWARDS AT CIRCUITO GRAN VÍA  On the occasion of the next edition of the Goya Awards, Movistar Plus+ has launched a campaign in which it announces the inclusion on its platform of some of the films...

LAETITIA FRELING’S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS

FEBRUARY 2024 Callao City Arts  LAETITIA FRELING'S SEASCAPES ARRIVE IN FEBRUARY AT CALLAO CITY ARTS  February arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, full of attractive images of the sea and its coastline. A...

WARNER BROS RELEASES IN CALLAO SUICIDE SQUAD: KILL THE JUSTICE LEAGE

JANUARY 2024 Actions in our screens  WARNER BROS RELEASES IN CALLAO SUICIDE SQUAD: KILL THE JUSTICE LEAGE  On the occasion of the launch of the new video game Suicide Squad: Kill The Justice Leage  for PlayStation, Warner Bros. broadcast a promotional piece on several...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL

BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING  |  Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN

ANDALUSIAN TOURISM CAMPAIGN INTERACCIÓN EN PLAZA |  TURISMO DE ANDALUCÍATECHNYCAL SPECIFICATIONS Campaign date: January 23th, 2024 Advertiser: Andalusia Tourist Office Media agency: M&C Saatchi Creative agency: - As a prelude to FITUR 2024, Andalusian Tourist...

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L’INTERDIT ROUGE ULTIME

GIVENCHY L'INTERDIT ROUGE ULTIME AD SYNCHRONIZATION, ON-SITE INTERACTION |  GIVENCHYTECHNYCAL SPECIFICATIONS Campaign date: October 21st and 22nd, 2023 Advertiser: Givenchy Media agency: Publicis Creative agency: - On the occasion of the launch of the new feminine...

OUR LATEST EVENTS

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

3D AD CAMPAIGNS

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

HYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA

OCTOBER 2023 Actions on our screensHYUNDAI MERGE REALITY AND FANTASY AT THE LAUNCH OF THE NEW KONA  With the aim of presenting the new Hyundai KONA, the Korean car brand activated a spectacular phygital action on 29 September in the Plaza del Callao (Madrid) in which...

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION

SEPTEMBER 2023 Actions on our screens  ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS  The South Korean carmaker launches a 3D campaign on the screens of Callao City Lights to present the new Hyundai Kona, the brand's most...

SCREEN SYNCHRONIZATION

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

LAUNCH OF L’INTERDIT ROUGE DE GIVENCHY IN CALLAO

OCTOBER 2023 Actions on our Screens  LAUNCH OF L'INTERDIT ROUGE DE GIVENCHY IN CALLAO    Sound and light show in the centre of Madrid. On the occasion of the launch of the new feminine fragranceL'Interdit Rouge Ultime, Givenchy carried out an eye-catching special...

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE

SEPTEMBER 2021 Actions on our screens   SAMSUNG #DESPLIEGATUMUNDO IN CALLAO SQUARE  Samsung Electronics, with the help of the Cheil Spain agency, carried out an original activation in a square to mark the launch of the new Galaxy Z Fold 3 5G and Galaxy Flip 3 5G...

PREMIERES

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’

JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT'  Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

GLITZ AND GLAMOUR AT THE PREMIERE OF ‘DRESSED IN BLUE’

DECEMBER 2023 EVENTS IN OUR SPACE  GLITZ AND GLAMOUR AT THE PREMIERE OF 'DRESSED IN BLUE'  Nueva premier de atresplayer en nuestros cines. Esta vez, desplegamos la alfombra roja para recibir a las protagonistas y creadores de ‘Vestidas de azul’, la esperada serie...

MOBILE RETARGETING

LIVE BROADCASTS

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR

MARCH 2018 Other actions on our screens  MAHOU TURNS CALLAO SQUARE INTO A BARREL CELLAR  In support of the Mahou's new Barrica line launch, lager beers aged in oak barrels, the brewing company Mahou held an Augmented Reality action in Madrid's Square of Callao, using...

CALLAO CITY ARTS

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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