Other actions on our screens
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
To launch Google’s first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried out a special action in Madrid’s Square of Callao, using Augmented Reality technology on Callao City Lights’ outdoor screens.
A spectacular action carried out by the Wildbytes agency, in collaboration with Leo Burnett, that transported the audience in the square to far-off locations, such as New York City, a ski resort and a lunar landscape.
With the aid of Augmented Reality, passers-by in Callao got a first-hand chance to try out the possibilities offered by one of the device’s most noteworthy features: Google Assistant, a voice-activated virtual assistant that answers questions.
Other premieres at Callao City Lights
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will...
NOVEMBER 2023 EVENTS IN OUR SPACE PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries...
NOVEMBER 2023 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF 'ESTA AMBICIÓN DESMEDIDA' , NEW DOCUMENTARY BY C.TANGANA Callao City Lights rolled out its red carpet to welcome the stars of 'Esta...