NOVEMBER 2017

Other actions on our screens

 

ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY

 

To launch Google’s first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried out a special action in Madrid’s Square of Callao, using Augmented Reality technology on Callao City Lights’ outdoor screens.

A spectacular action carried out by the Wildbytes agency, in collaboration with Leo Burnett, that transported the audience in the square to far-off locations, such as New York City, a ski resort and a lunar landscape.

With the aid of Augmented Reality, passers-by in Callao got a first-hand chance to try out the possibilities offered by one of the device’s most noteworthy features: Google Assistant, a voice-activated virtual assistant that answers questions.

Other premieres at Callao City Lights

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE

JULY 2021 EVENTS IN OUR SPACE  CALLAO CINEMAS OPEN THEIR ROOFTOP AS AN EVENT VENUE    La llegada del buen tiempo es el mejor momento para asistir a eventos al aire libre. Callao City Lights abre su...

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