NOVEMBER 2017
Actions on our screens
ORANGE AND GOOGLE TURN CALLAO INTO A LUNAR LANDSCAPE, A SKI RESORT AND NEW YORK CITY
To launch Google’s first smartphone in Spain, the new Pixel 2 XL, Orange, the operator chosen to sell the device in our country, carried out a special action in Madrid’s Square of Callao, using Augmented Reality technology on Callao City Lights’ outdoor screens.
A spectacular action carried out by the Wildbytes agency, in collaboration with Leo Burnett, that transported the audience in the square to far-off locations, such as New York City, a ski resort and a lunar landscape.
With the aid of Augmented Reality, passers-by in Callao got a first-hand chance to try out the possibilities offered by one of the device’s most noteworthy features: Google Assistant, a voice-activated virtual assistant that answers questions.
Other actions on our screens
CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%
JANUARY 2021 Actions on our Screens CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20% The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...
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