CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’

FEBRUARY 2024 Events in our space  EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’  Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...

ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA

JANUARY 2025 Actions on our screens  ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year free on shopping baskets'. This is the new promotion that Zurich has just launched on the 15 screens of Circuito Gran Vía. Under the slogan ‘We care about you’, the...

LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS

JANUARY 2025 Actions on our screens  LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY LIGTHSSay no to horns and give yourself a divorce'. This is the original greeting that the legal services company Legálitas has prepared for Valentine's Day. A humorous...

MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA

JANUARY 2025 Actions on our screens  MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍAFive Star is not a recipe, it is a commitment'. This is the slogan that presides over the campaign that Mahou has just launched in Circuito Gran Vía to pay tribute to its...

LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS

JANUARY 2025 Actions on our screens  LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme once again relies on our screens, this time to present Lash Idôle, its new mascara. Natural volume, ultra definition and lifting effect up to 24h are some of the...

AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍA

JANUARY 2025Actions on our screensAVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍAElevate the way you fly'. This is the claim of the campaign that Avianca has launched in Circuito Gran Vía to promote Insignia, its new business class experience on...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION |  Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe  Creative agency: Publicis Carolina Herrera turned the Plaza del...

GILLETE LABS

GILLETE LABS

GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY |  GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...

HALLOWEEN FANTA

HALLOWEEN FANTA

FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY  |  FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...

OUR LATEST EVENTS

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS

MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF THE 4TH SESSION OF ACADEMY MADRID  Grupo Eventoplus chose Cines Callao to hold the 4th session of Academy Madrid, the free training programme for young talents in the events sector organised by the aforementioned media...

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN

MAY 2024 EVENTS IN OUR SPACE  CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country,  Warner Bros. Discovery (WBD) held a spectacular staging in our cinemas that included a media breakfast, a morning press conference and...

3D AD CAMPAIGNS

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA

FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA  The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

DONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS

FEBRUARY 2024 Actions on our screensDONETTES POPETTES HYPERPOP INVITES YOU SNACKING CALLAO CITY LIGHTS  Our screens are flooded with colourful balls of Donettes with the new campaign that the brand has just launched to advertise its new Donettes Popettes Hyperpop,,...

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH

FEBRUARY 2024 Actions in our screens  MAYBELLINE FLIES HIGH IN CALLAO WITH SKY LASH  'Welcome to your Sky High flight'. So begins the campaign that the cosmetics brand Maybelline has launched on the screens of Callao City Lights to promote its Sky Lash Sensational...

SCREEN SYNCHRONIZATION

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PREMIERES

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’

NOVEMBER 2023 EVENTS IN OUR SPACE  FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS'  Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

PREVIEW OF `LA LEY DEL MAR’ AT CALLAO CINEMAS

NOVEMBER 2023 EVENTS IN OUR SPACE  PREVIEW OF `LA LEY DEL MAR' AT CALLAO CINEMASCines Callao was the chosen venue for the presentation of 'La Ley del Mar', the new super-production in miniseries format by TVE and Apunt. Directed by Alberto Ruiz Rojo, the premiere was...

MOBILE RETARGETING

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LIVE BROADCASTS

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AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS

BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS

NOVEMBER 2020 Callao City Arts  BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS   This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...

CORPORATE SOCIAL RESPONSIBILITY

THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY

THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY

FEBRUARY 2020 Our Corporate Events   THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY   On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

CHARITY EVENT IN FAVOUR OF ‘EL SUEÑO DE VICKY’ FOUNDATION

APRIL 2019 Our Corporate Events  CHARITY EVENT IN FAVOUR OF 'EL SUEÑO DE VICKY' FOUNDATION  With the goal of raising funds for childhood cancer research, El sueño de Vicky Foundation held a masquerade ball at Cines Callao. A charity event that was joined by many...

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