CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTSWarner Park...
JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGN
JUNE 2025Actions on our screens JD SPORTS SENDS A MESSAGE TO GENERATION Z IN NEW CAMPAIGNForever...
ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADIDAS PRESENTS THE NEW ADIZERO EVO SL AT CALLAO CITY LIGHTS...
CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN’S EUROBASKET
JUNE 2025Actions on our screens CAIXABANK SHOWS ITS SUPPORT FOR THE SPANISH TEAM IN THE WOMEN'S...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the...
ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO...
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO...
CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD ON THE PENINSULA
MAY 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE FIRST OFFICIAL CANARIAN...
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an institutional event in which tribute was paid to the former presidents who have...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended by most of the stars of the new and final instalment of this film...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un volcán”, at its preview in our cinemas. A premiere that was also attended by...
3D AD CAMPAIGNS
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
SCREEN SYNCHRONIZATION
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PREMIERES
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...
MOBILE RETARGETING
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LIVE BROADCASTS
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR
MARCH 2020 Actions on our screens CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR On March 28th, Callao City Lights turned off its screens for one hour to join the 'Earth Hour' initiative promoted by WWF around the world. A gesture aimed...
THE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL
Other actions on our screensTHE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL In this way, the screens will become a giant window to the outside world, forming part of this applause of...
