CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT...
B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY TRAIN AT GRAN VÍA CIRCUIT THEATRES
JANUARY 2025 Actions on our screens B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY...
ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA
JANUARY 2025 Actions on our screens ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year...
LEGÁLITAS BRINGS HUMOUR TO VALENTINE’S DAY AT CALLAO CITY LIGTHS
JANUARY 2025 Actions on our screens LEGÁLITAS BRINGS HUMOUR TO VALENTINE'S DAY AT CALLAO CITY...
MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA
FEBRUARY 2025 Actions on our screens MAHOU FIVE STARS SHOWS ITS COMMITMENT IN CIRCUITO GRAN VÍA...
LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens LANCÔME PRESENTS ITS NEW MASCARA AT CALLAO CITY LIGHTSLancôme...
AVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN VÍA
JANUARY 2025Actions on our screensAVIANCA BRINGS ITS BUSINESS CLASS EXPERIENCE TO CIRCUITO GRAN...
VIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRES
ENERO 2025Actions on our screensVIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO...
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
OCTUBRE 2024 Events in our space PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS Atresmedia once again chose our space to celebrate, on this occasion, the premiere of ‘What are you waiting for’, a series based on the novels by Megan Maxwell. The...
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula. The event, which was attended by the company's employees in Spain and...
OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS
OCTOBER 2024 EVENTS IN OUR SPACE OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to celebrate ‘Innovation is you’, an event where the latest developments...
3D AD CAMPAIGNS
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...
MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been launched in Circuito Gran Vía. A colourful 3D piece starring the toast...
SCREEN SYNCHRONIZATION
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PREMIERES
IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS
MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of 'Garfield: The Movie', which took place yesterday with a large number...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR
MARCH 2020 Actions on our screens CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR On March 28th, Callao City Lights turned off its screens for one hour to join the 'Earth Hour' initiative promoted by WWF around the world. A gesture aimed...
THE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL
Other actions on our screensTHE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL In this way, the screens will become a giant window to the outside world, forming part of this applause of...
THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY
FEBRUARY 2020 Our Corporate Events THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...
