CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once...
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...
WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE
MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its...
CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD IN THE PENINSULA.
MAY 2025Actions on our screens CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN...
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest...
ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA
MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN...
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe...
ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT...
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
3D AD CAMPAIGNS
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
APRIL 2024 Actions on our screens KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the...
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...
SCREEN SYNCHRONIZATION
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PREMIERES
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
MOBILE RETARGETING
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LIVE BROADCASTS
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR
MARCH 2020 Actions on our screens CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR On March 28th, Callao City Lights turned off its screens for one hour to join the 'Earth Hour' initiative promoted by WWF around the world. A gesture aimed...
THE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL
Other actions on our screensTHE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL In this way, the screens will become a giant window to the outside world, forming part of this applause of...
THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY
FEBRUARY 2020 Our Corporate Events THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...
