CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
B TRAVEL MOVES ABU DHABI TO GRAN VIAE
OCTOBER 2024 Actions on our screens B TRAVEL MOVES ABU DHABI TO GRAN VIA Discover the world and...
EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS...
HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE
OCTOBER 2024 Actions on our screens HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE...
CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL
OCTOBER 2024 Actions on our screens CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P...
CALLAO VIBRATES TO THE RHYTHM OF A MUSICAL AT THE PRESENTATION OF THE NEW THEATRICAL SEASON
OCTOBER 2024 Actions on our screens CALLAO VIBRATES TO THE RHYTHM OF A MUSICAL AT THE...
VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT...
BEYONCÉ STARS IN NEW LEVI’S AT CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens BEYONCÉ STARS IN NEW LEVI'S AT CALLAO CITY LIGHTS Levi’s has...
ALICANTE TOURISM INVITES YOU TO DISCOVER THE CITY ON THE GRAN VÍA CIRCUIT
OCTOBER 2024 Actions on our screens ALICANTE TOURISM INVITES YOU TO DISCOVER THE CITY ON THE GRAN...
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMAS
MAY 2024 EVENTS IN OUR SPACE SUCCESSFUL LETRAME AWARDS GALA AT CALLAO CINEMASCines Callao was the venue chosen by the Letrame Group, a publishing company from Ejido specialising in self-publishing, to hold its annual awards gala which, in its third edition, took...
IMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTS
MAY 2024EVENTS IN OUR SPACEIMMERSIVE EXPERIENCES IN CALLAO CITY LIGHTSTurn your event into an amazing immersive experience thanks to the Video Mapping system incorporated in our Room 1. A revolutionary indoor projection tool that goes beyond the limits of the...
3D AD CAMPAIGNS
L’ORÉAL GROUP, STAR CLIENT ON OUR SCREENS
MARCH 2024 Actions on our screensL'ORÉAL GROUP, STAR CLIENT ON OUR SCREENS In recent weeks, the L'Oréal Group has chosen our screens to showcase the campaigns of five of its brands: Garnier Vitamin C facial fluid, Kérastase hair products, Paris Bright Reveal...
GARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS
JANUARY 2024 Actions on our screensGARNIER FLOODS THE PLAZA DEL CALLAO WITH CURLS The cosmetics brand from the L'Oréal Group launches a campaign in Callao City Lights to present Fructis Método Rizos, its new proposal for the treatment of curly hair. A spectacular...
XIAOMI RELEASES ITS MOST PREMIUM SMARTPHONE ON CIRCUITO GRAN VÍA
FEBRUARY 2024 Actions on our screensXIAOMI RELEASES ITS MOST PREMIUM SMARTWATCH ON CIRCUITO GRAN VÍA The Chinese technology company launches a 3D campaign in Gran Vía Circuit to present Xiaomi 14 Ultra, its most premium smartphone. A terminal with an impressive...
SCREEN SYNCHRONIZATION
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PREMIERES
CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’.
NOVEMBER 2023 EVENTS IN OUR SPACE CALLAO, SCENE OF THE PREMIERE OF ‘8 APELLIDOS MARROQUÍS’ A sold-out show at Cines Callao. Stars and fans gathered to see the preview of '8 apellidos marroquís', the new comedy in the '8 apellidos' saga that is already a hit in...
CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF ‘CUÉNTAME’.
NOVEMBER 2023 EVENTS IN OUR SPACE CINES CALLAO WELCOMES THE PREMIERE OF THE LAST CHAPTER OF 'CUÉNTAME' Hundreds of fans came to our cinemas to see the premiere of the last episode of ‘Cuéntame’, the successful RTVE series that has been on the air for the last 22...
FUN PREMIERE OF ‘CHRISTMAS IN THEIR HANDS’
NOVEMBER 2023 EVENTS IN OUR SPACE FUN PREMIERE OF 'CHRISTMAS IN THEIR HANDS' Cines Callao opened its doors to welcome the stars of 'La Navidad en sus manos', the new Christmas comedy that will soon be released in cinemas. The event was attended by its director,...
MOBILE RETARGETING
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LIVE BROADCASTS
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
THE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL
Other actions on our screensTHE CALLAO SCREENS JOIN IN THE APPLAUSE FOR THE PROFESSIONALS FIGHTING AGAINST COVID-19, WITH THE SUPPORT OF MADRID CITY COUNCIL In this way, the screens will become a giant window to the outside world, forming part of this applause of...
THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY
FEBRUARY 2020 Our Corporate Events THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the...
SPECTACULAR CAMPAIGN OF WWF SPAIN AND MUSEO DEL PRADO ON THE OCCASION OF THE CLIMATE SUMMIT
Other actions on our screensSPECTACULAR CAMPAIGN OF WWF SPAIN AND MUSEO DEL PRADO ON THE OCCASION OF THE CLIMATE SUMMIT WWF Spain and the Prado Museum wanted to show their support for the Climate Summit (COP25), held in Madrid, by broadcasting a spectacular joint...
