LOGITECH TURNS CALLAO INTO GAMING TERRITORY

Logitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the quintessential gathering in this field, attended by leading figures from the world of video games, including both professional gamers and content creators.

Crowds of young people flocked to Plaza del Callao to see the most famous streamers up close, such as Flakked, Abby Little Rage, Pereira, bydaviiz, Mery Soldier and The Grefg himself, who stole the show. They also had the chance to take part in a prize draw organised by their idols.

Under the slogan Keep Playing for the Breakthrough, the event took place in the two rooms of our building with talks and the opportunity to try out the latest products launched by the prestigious peripheral brand in a spacious room 1 equipped for this purpose. A cocktail party on the terrace served as the grand finale to this gathering.

The event was complemented by its presence on the Callao City Lights screens located on the building’s facades. Three hours of broadcasting announced the event and, after a countdown, the brand’s new products were unveiled.

The quintessential event in the peripherals industry for this region, attended by leading figures from the world of video games, including both professional gamers and content creators.