CAROLINA HERRERA GOOD GIRL
LIVE BROADCASTING, ON-SITE INTERACTION | Carolina Herrera
- Campaign date: November 2022
- Advertiser: Puig Carolina Herrera
- Media agency: Publicis Groupe
- Creative agency: Publicis
Carolina Herrera turned the Plaza del Callao into a film set where the public could pose and become the protagonist of a special action aimed at promoting its iconic feminine fragrance Good Girl. Influencers Mar Lucas and Violeta Mangriñán starred in this activation, which was joined by a multitude of people in the square.
Everyone was able to pose next to a giant replica of the Carolina Herrera perfume: a navy blue and black high heeled shoe.
The images, both still and moving, the latter taken with a glam cam, could be seen on the Callao City Lights screen located in the square.
In two days, the DOOH campaign achieved 1.5 million impacts and more than 600,000 unique users on the screens of Circuito Gran Vía. And achieving with the campaign, the viralisation of the campaign on social networks and the connection with the local target.