MAY 2020
Actions on our screens
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID 19, FEDE Aepe has started a campaign in exterior media throughout Spain, which Callao City Lights has joined with its two outdoor screens in Callao Cinemas.
Under the slogan ¡Cómo nos gusta el exterior! the action can be seen from 26 May to 9 June on more than 2000 digital media throughout Spain from the companies associated with FEDE-Aepe who wanted to participate in this initiative. An optimistic message that invites us to rediscover Outdoor Advertising, while rediscovering and enjoying all the spaces in our towns and cities that are beyond our homes (always with the recommended precautions and health measures).
In addition to Callao City Lights, companies like Alpha Media Group, Clear Channel, Comunitac, Espacio Publicidad, Exterior Plus, Grupo REDEXT (IEPE, Mira, Gran Pantalla and Redext ID) and JC Decaux have also joined the campaign,
FEDE-Aepe is the “Federación de Empresas de Publicidad y Comunicación-Asociación Española de Publicidad Exterior”, which brings together most of the companies that manage outdoor advertising in Spain.
Other actions on our screens
VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens VODAFONE, MRS. RUSHMORE AND YMEDIA MAKE THE FIRST 3D CAMPAIGN IN CALLAO CITY LIGHTS Vodafone was the first advertiser to use the 3D technology of Callao City...
SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2020 Actions on our Screens SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...
IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27%
DECEMBER 2020 Actions on our Screens IMPACTS OF CALLAO CITY LIGHTS INCREASE BY 27% Callao City Lights' impact and audience figures continue to grow. In the last four weeks (from November 16th to...
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