MARCH 2020

Actions on our screens

 

CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR

 

On March 28th, Callao City Lights turned off its screens for one hour to join the ‘Earth Hour’ initiative promoted by WWF around the world. A gesture aimed at raising awareness of the need to take care of the planet and fight against climate change.

On this occasion, WWF also asked people not only to turn off the lights in their homes, but also to go out onto balconies and windows with torches and mobile phones to send out a message of hope, at a time as critical as the one currently being experienced around the world because of the coronavirus.

 

 

To carry out this action. WWF invited people, through its social networks and a video broadcasted in the days before on the screens of Callao City Lights, to download the free app “Morse Lantern” and enter the message Turn off the light. Everything will be fine, which the application translated into flashes of light in Morse code. Its aim was to remind us that, in these difficult times, Earth Hour is more alive than ever to inspire union and collaboration for the common good.

Other actions on our screens

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%

JANUARY 2021 Actions on our Screens   CALLAO CITY LIGHTS USERS INCREASE BY MORE THAN 20%   The Christmas period has been crucial in boosting Callao City Lights' impact and audience figures. Traffic...

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2020 Actions on our Screens  SUCCESSFUL INAEM CAMPAIGN IN CALLAO CITY LIGHTS   The retargeting mobile strategy carried out by the National Dance Centre, belonging to INAEM, in Callao City...

Contact Us

If you have any questions, please write to publicidad@callaocitylights.es, eventos@callaocitylights.es or fill this form and we will get in touch with you as soon as possible.

Consent:

Don't miss anything!

Don't miss anything!

Subscribe to our newsletter and you will be kept up to date with our news.

Thank you for subscribing!

Share This