- Campaign date: October-November 2022
- Advertiser: Fanta
- Media agency: Mediacom
- Creative agency: Maramura
In order to increase market share, especially among young people and children, Fanta launched a geo-contextualised campaign linked to Halloween. The brand resorted to 3D creativity, designed specifically for outdoor use, to achieve greater spectacularity and attract the public’s attention.
In addition, to increase its impact, the campaign was exhibited at Circuito Gran Vía. A pumpkin with a skeleton hand appeared on the screens to catch a bottle of Fanta and show it to passers-by, giving the impression that it was coming out of the supports. In 3 weeks, the DOOH campaign achieved 30.2 million impacts and 2.7 million unique users on the screens of Circuito Gran Vía. And achieving with the campaign, set in Halloween, great contextualisation and connection with the local target.