CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA

AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA Mahou launches a campaign on the screens of Circuito Gran Vía to promote Plaza Mahou. A space located in the Santiago Bernabéu stadium, where you can enjoy freshly...

TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS

AUGUST 2025Actions on our screens TIKTOK INVITES YOU TO MEET ITS MOST PROMINENT CREATORS AT CALLAO CITY LIGHTS Alba Vera, Andrea Salcedo, Cristian del Valle... are some of the most prominent content creators on TikTok Live. The popular social network is launching a...

IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS

JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a campaign at Callao City Lights to announce its arrival in Madrid at the...

TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS

JULY 2025Actions on our screens TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS La del manojo de rosas, Agua, azucarillos y aguardiente, Doña Francisquita, El barberillo de Lavapiés... these are the zarzuelas included in the summer programme at...

STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN

JULY 2025Actions on our screens STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN On the occasion of their upcoming performance in Madrid, the Stray Kids fan club has launched a campaign on the screens of Callao City Lights to welcome the popular Korean band to Spain. Stray...

NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA

JULY 2025Actions on our screens NIKE PRESENTS THE NEW PHANTOM AT CIRCUITO GRAN VÍA 'Feed the Phantom'. This is the slogan for Nike's latest campaign, launched at Circuito Gran Vía to announce the release of the new Phantom 6 football boots. The campaign features an...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA |  NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...

UNIVERSAL PICTURES KUNG FU PANDA

UNIVERSAL PICTURES KUNG FU PANDA

DUMPLING RAIN IN CALLAO FOR THE PREMIERE OF 'KUNG FU PANDA 4'. 3D CREATIVITY |  UNIVERSAL PICTURESTECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Universal Pictures, Kung Fu Panda Media agency: Mindshare Creative agency: – To advertise the premiere of...

IBERDROLA

IBERDROLA

IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY |  IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...

OUR LATEST EVENTS

CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM

APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM  Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by Periódico Publicidad. An interesting day inaugurated by Josué Reyzábal, CEO of...

3D AD CAMPAIGNS

PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS

PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS

DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...

SCREEN SYNCHRONIZATION

PREMIERES

CINES CALLAO, PROTAGONISTS IN TELEMADRID

CINES CALLAO, PROTAGONISTS IN TELEMADRID

FEBRUARY 2025 CCL IN MEDIA  CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our emblematic building which, in 2026, will celebrate its first centenary....

MOBILE RETARGETING

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

SEPTEMBER 2021 Actions on our screens   CALLAO CITY LIGHTS IMPACTS GROW BY 128%     The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...

LIVE BROADCASTS

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE

FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE  Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE

FEBRUARY 2022 Actions on our screens  L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE   Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

MARCH 2022 Callao City Arts  THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS  The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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