CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
CALLAO CITY LIGHTS, SHOWCASE OF THE RYDER CUP
SEPTEMBER 2025 Actions on our screensCALLAO CITY LIGHTS, THE RYDER CUP CAMPAIGN SHOWCASE IN MADRID...
AIRLINES AND TOURIST COMPANIES TAKE CENTRE STAGE IN SEPTEMBER AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensAIRLINES AND TOURIST COMPANIES TAKE CENTRE STAGE IN SEPTEMBER...
PRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screensPRADA LAUNCHES PARADIGME WITH TOM HOLLAND AT CALLAO CITY...
PEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screensPEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS For the...
H&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensH&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN...
LYNK & CO PRESENTS ITS NEW HYBRID AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens LYNK & CO PRESENTS ITS NEW HYBRID AT THE GRAN VÍA CIRCUIT...
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON...
GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025
SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY...
OUR CASE STUDIES
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA | NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...
UNIVERSAL PICTURES KUNG FU PANDA
DUMPLING RAIN IN CALLAO FOR THE PREMIERE OF 'KUNG FU PANDA 4'. 3D CREATIVITY | UNIVERSAL PICTURESTECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Universal Pictures, Kung Fu Panda Media agency: Mindshare Creative agency: – To advertise the premiere of...
IBERDROLA
IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY | IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...
OUR LATEST EVENTS
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the quintessential gathering in this field, attended by leading figures from the world...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The Captive), which tells the story of Miguel de Cervantes' imprisonment in...
3D AD CAMPAIGNS
ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA
APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
SCREEN SYNCHRONIZATION
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
SEPTEMBER 2018 Actions on our screens THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET Under the motto 'Wherever your imagination takes you', EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a...
SAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO’S SCREENS
MARCH 2018 Actions on our screensSAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO'S SCREENS To raise awareness of the new Galaxy Note9 launch, Samsung Spain and its agency Cheil Spain held a spectacular synchronised action on the digital...
SEVERAL “TRACEURS” GO TROUGH CALLAO’S SCREENS TO ANNOUNCE THE LAUNCH OF SAMSUNG GALAXY S9
MARCH 2018 Actions on our screens SEVERAL "TRACEURS" GO TROUGH CALLAO'S SCREENS TO ANNOUNCE THE SAMSUNG GALAXY S9 LAUNCH Because of the new Galaxy S9 and S9+ devices' launch, Samsung Spain, through its agency Cheil Spain, did an ad hoc video production to create a...
PREMIERES
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended by most of the stars of the new and final instalment of this film...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un volcán”, at its preview in our cinemas. A premiere that was also attended by...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021
OCTOBER 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021 The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
LIVE BROADCASTS
YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS
SEPTEMBER 2024 Actions on our screens YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid's Plaza...
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
SEPTEMBER 2024 Actions on our screens L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
AUGMENTED REALITY (AR)
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CALLAO CITY ARTS
NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS
APRIL 2023 Callao City Arts NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS Israeli photographer Nir stars in April at Callao City Arts, the cultural and artistic initiative promoted by Cultura Inquieta and Callao City Lights. Our screens are...
THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS
MARCH 2022 Callao City Arts THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...
OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2022 Callao City Arts OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS The month of May arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, with an exhibition of the work of British...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
