CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE, IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens LOTTERIES ANNOUNCES THAT THE CHRISTMAS LOTTERY IS ALREADY ON SALE,...
‘FESTIVAL DE MERIDA’ ANNOUNCES ITS NEW EDITION AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens 'FESTIVAL DE MERIDA' ANNOUNCES ITS NEW EDITION AT CALLAO CITY...
ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIA
JULY 2025Actions on our screens ETIHAD PROMOTES ITS NEW ASIAN ROUTES AT CIRCUITO GRAN VIAUnder the...
MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍA
JULY 2025Actions on our screens MADRID FILLS WITH PRIDE ON THE SCREENS OF CIRCUITO GRAN VÍASeveral...
ROSALIA AND TYLER STAR IN META’S NEW RELEASE IN CALLAO CITY LIGHTS
JULY 2025Actions on our screens ROSALIA AND TYLER STAR IN META'S NEW RELEASE IN CALLAO CITY...
CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens CÁCERES PROMOTES ITS TOURIST OFFER IN CIRCUITO GRAN VÍACulture,...
REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍA
JUNE 2025Actions on our screens REPSOL PRESENTS ITS NEW VISUAL IDENTITY IN CIRCUITO GRAN VÍAWith...
WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens WARNER PARK PRESENTS ITS NEW SHOW AT CALLAO CITY LIGHTSWarner Park...
OUR CASE STUDIES
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA | NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...
UNIVERSAL PICTURES KUNG FU PANDA
DUMPLING RAIN IN CALLAO FOR THE PREMIERE OF 'KUNG FU PANDA 4'. 3D CREATIVITY | UNIVERSAL PICTURESTECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Universal Pictures, Kung Fu Panda Media agency: Mindshare Creative agency: – To advertise the premiere of...
IBERDROLA
IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY | IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...
OUR LATEST EVENTS
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during the awards gala of the XXI ADN International University Short Film...
3D AD CAMPAIGNS
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
NESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍA
DECEMBER 2024Actions on our screensNESTLÉ CAJA ROJA UNVEILS ITS MORE ‘FASHIONABLE’ AND APPETISING IMAGE AT CIRCUITO GRAN VÍAWith the arrival of Christmas, our tables are filled with sweets and all kinds of culinary treats. Among them, Caja Roja de Nestlé, an...
SCREEN SYNCHRONIZATION
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
SEPTEMBER 2018 Actions on our screens THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET Under the motto 'Wherever your imagination takes you', EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a...
SAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO’S SCREENS
MARCH 2018 Actions on our screensSAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO'S SCREENS To raise awareness of the new Galaxy Note9 launch, Samsung Spain and its agency Cheil Spain held a spectacular synchronised action on the digital...
SEVERAL “TRACEURS” GO TROUGH CALLAO’S SCREENS TO ANNOUNCE THE LAUNCH OF SAMSUNG GALAXY S9
MARCH 2018 Actions on our screens SEVERAL "TRACEURS" GO TROUGH CALLAO'S SCREENS TO ANNOUNCE THE SAMSUNG GALAXY S9 LAUNCH Because of the new Galaxy S9 and S9+ devices' launch, Samsung Spain, through its agency Cheil Spain, did an ad hoc video production to create a...
PREMIERES
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021
OCTOBER 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021 The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
LIVE BROADCASTS
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
L’ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE
FEBRUARY 2022 Actions on our screens L'ORÉAL PARIS BRINGS MB FASHION WEEK TO CALLAO SQUARE Mercedes-Benz Fashion Week arrives in the centre of Madrid. The screens of Callao City Lights have been the stage for the leading Spanish fashion event thanks to the...
AUGMENTED REALITY (AR)
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CALLAO CITY ARTS
NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS
APRIL 2023 Callao City Arts NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS Israeli photographer Nir stars in April at Callao City Arts, the cultural and artistic initiative promoted by Cultura Inquieta and Callao City Lights. Our screens are...
THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS
MARCH 2022 Callao City Arts THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...
OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2022 Callao City Arts OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS The month of May arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, with an exhibition of the work of British...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
