CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025

DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025 We begin the year with some of the campaigns we have displayed on our screens throughout 2025. Over the last twelve months, national and...

CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE

DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and entrepreneurs, organised by the Over Option agency to celebrate and launch a...

GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA

DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this Christmas. Through various creative initiatives, the brand will showcase its...

EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new EBRO s900 plug-in hybrid SUV that the car manufacturer has launched on...

JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS

DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer  JBL  has launched a campaign on Callao City Lights screens to promote its premium Tour One M3 headphones. Under the slogan “Lead the way”, the...

OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT

DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT Chinese car manufacturer Omoda & Jaecco launches a campaign on the 15 screens of Circuito Gran Vía to promote the Omoda 5 SUV in its different versions. Under...

MARKETING ACTIONS ON OUR SCREENS

OUR CASE STUDIES

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO

THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA |  NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...

UNIVERSAL PICTURES KUNG FU PANDA

UNIVERSAL PICTURES KUNG FU PANDA

DUMPLING RAIN IN CALLAO FOR THE PREMIERE OF 'KUNG FU PANDA 4'. 3D CREATIVITY |  UNIVERSAL PICTURESTECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Universal Pictures, Kung Fu Panda Media agency: Mindshare Creative agency: – To advertise the premiere of...

IBERDROLA

IBERDROLA

IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY |  IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...

OUR LATEST EVENTS

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

CINES CALLAO HOSTS THE AMPE AWARDS CEREMONY

NOVEMBER 2025EVENTS IN OUR SPACE CINES CALLAO HOSTS THE AMPE AWARDS CEREMONYOur iconic Room 1 was the venue for the 52nd edition of the AMPE Awards, organised by the Spanish Advertising Media Association. The event was attended by representatives from the advertising...

3D AD CAMPAIGNS

HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS

APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the launch of its Pica Gold Bears. A new version of its original golden...

ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA

APRIL 2025 Actions on our screens  ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

MARCH 2025 Actions on our screens  ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...

SCREEN SYNCHRONIZATION

PREMIERES

CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’

CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’

OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’Our iconic Theater 1 hosted the premiere of Reversión, a psychological thriller directed by Jacob Santana. The film's stars, Jaime Lorente and Manu Vega, were in attendance, along with...

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS

SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus Awards. We are very proud of this recognition, which we already...

MOBILE RETARGETING

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

NOVEMBER 2021 Actions on our screens   OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%   The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

CALLAO CITY LIGHTS IMPACTS GROW BY 128%

SEPTEMBER 2021 Actions on our screens   CALLAO CITY LIGHTS IMPACTS GROW BY 128%     The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...

LIVE BROADCASTS

GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE

GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE

MARCH 2025 Actions on our screens  GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE  To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest 'Pasapalabra' to the very Plaza del...

YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS

YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS

SEPTEMBER 2024 Actions on our screens  YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS  Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid's Plaza...

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE

SEPTEMBER 2024 Actions on our screens  L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE  Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...

AUGMENTED REALITY (AR)

CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS

MARCH 2022 Callao City Arts  THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS  The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS WITH EARTH HOUR

CALLAO CITY LIGHTS WITH EARTH HOUR

MARCH 2023Actions on our screensCALLAO CITY LIGHTS WITH EARTH HOUROnce again this year, Callao City Lights is joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Next Saturday 25th March we will turn off our screens for one...

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022

MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...

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