CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
PEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screensPEOPLE GALLERY DEMOCRATISES ART IN CALLAO CITY LIGHTS For the...
H&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensH&M SHOWCASES ITS AUTUMN COLLECTION AT CIRCUITO GRAN...
LYNK & CO PRESENTS ITS NEW HYBRID AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens LYNK & CO PRESENTS ITS NEW HYBRID AT THE GRAN VÍA CIRCUIT...
EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON THE CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screens EMIRATES INVITES US TO TRY ITS PREMIUM ECONOMY CLASS CABIN ON...
GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY 18% IN THE SECOND QUARTER OF 2025
SEPTEMBER 2025Actions on our screens GRAN VIA CIRCUIT: IMPACTS ON THE GRAN VIA CIRCUIT INCREASE BY...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO...
KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS
SEPTEMBER 2025Actions on our screens KAVE HOME PROPOSES CREATING OUR HOME IN CALLAO CITY LIGHTS...
AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO...
OUR CASE STUDIES
THE CREATORS OF ’21 DAYS’ UNLEASH MADNESS IN CALLAO
THE CREATORS OF '21 DAYS' UNLEASH MADNESS IN CALLAO INTERACCIÓN EN PLAZA | NIL OJEDATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Nil Ojeda (Original Idea) Client: Vizz/Webedia y Milfshakes Media agency: – Creative agency: – The Plaza del Callao was...
UNIVERSAL PICTURES KUNG FU PANDA
DUMPLING RAIN IN CALLAO FOR THE PREMIERE OF 'KUNG FU PANDA 4'. 3D CREATIVITY | UNIVERSAL PICTURESTECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Universal Pictures, Kung Fu Panda Media agency: Mindshare Creative agency: – To advertise the premiere of...
IBERDROLA
IBERDROLA CAUSES AN EXTRATERRESTRIAL INVASION IN CALLAO 3D CREATIVITY | IBERDROLATECHNYCAL SPECIFICATIONS Campaign date: March 2023 Advertiser: Iberdrola Media agency: Dentsu Creative agency: – On the occasion of the presentation of Iberdrola's new Green Stable Plan,...
OUR LATEST EVENTS
CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF ‘THE WALKING DEAD: DARYL DIXON’
SEPTEMBER 2025Events in our space CINES CALLAO, VENUE FOR THE WORLD PREMIERE OF SEASON 3 OF 'THE WALKING DEAD: DARYL DIXON' There was great excitement at the entrance to our cinemas to see the stars of the third season of The Walking Dead: Daryl Dixon. A packed square...
OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMAS
SEPTEMBEREVENTS IN OUR SPACE OPPO UNVEILS THE NEW RENO14 SERIES AT AN EXPERIENTIAL EVENT IN CALLAO CINEMASOPPO, a leading global brand in smart devices, unveiled its new Reno14 series on 2 September at the Callao Cinemas in Madrid. The series includes the Reno14 5G,...
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an institutional event in which tribute was paid to the former presidents who have...
3D AD CAMPAIGNS
ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍA
APRIL 2025 Actions on our screens ZADIG & VOLTAIRE PRESENTS ITS NEW PERFUME AT CIRCUITO GRAN VÍAZadig & Voltaire has chosen Circuito Gran Vía to announce the release of its new feminine fragrance, Zadig. A spectacular 3D campaign in which the perfume bottle,...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white...
PARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTS
DECEMBER 2024Actions on our screensPARADORES CONGRATULATES CHRISTMAS IN CALLAO CITY LIGHTSParadores launches its Christmas campaign on the outdoor screens of Cines Callao. A 3D piece that invites the viewer to be part of the hotel chain's storybook, living an...
SCREEN SYNCHRONIZATION
THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET
SEPTEMBER 2018 Actions on our screens THE SCREENS OF CALLAO, PROTAGONISTS OF A SYNCHRONIZED ACTION OF EASYJET Under the motto 'Wherever your imagination takes you', EasyJet turned Callao into a stage for attractive images that invited people to travel, thanks to a...
SAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO’S SCREENS
MARCH 2018 Actions on our screensSAMSUNG ANNOUNCES THE GALAXY NOTE9 LAUNCH WITH A SYNCHRONISED ACTION ON CALLAO'S SCREENS To raise awareness of the new Galaxy Note9 launch, Samsung Spain and its agency Cheil Spain held a spectacular synchronised action on the digital...
SEVERAL “TRACEURS” GO TROUGH CALLAO’S SCREENS TO ANNOUNCE THE LAUNCH OF SAMSUNG GALAXY S9
MARCH 2018 Actions on our screens SEVERAL "TRACEURS" GO TROUGH CALLAO'S SCREENS TO ANNOUNCE THE SAMSUNG GALAXY S9 LAUNCH Because of the new Galaxy S9 and S9+ devices' launch, Samsung Spain, through its agency Cheil Spain, did an ad hoc video production to create a...
PREMIERES
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
MOBILE RETARGETING
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased...
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021
OCTOBER 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE THIRD QUARTER OF 2021 The Callao City Lights screens achieved, during the third quarter of 2021, more than 27 million impacts. 49,27% of the audience was male and 50,72%...
CALLAO CITY LIGHTS IMPACTS GROW BY 128%
SEPTEMBER 2021 Actions on our screens CALLAO CITY LIGHTS IMPACTS GROW BY 128% The impact of our screens continues to rise. During the months of July and August, nearly 18.5 million impressions were achieved, 128% more than those registered in the same period...
LIVE BROADCASTS
YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS
SEPTEMBER 2024 Actions on our screens YOIGO CELEBRATES GOOD PEOPLE IN CALLAO CITY LIGHTS Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid's Plaza...
L’ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE
SEPTEMBER 2024 Actions on our screens L'ORÉAL PARIS BRINGS PARIS FASHION WEEK TO CALLAO SQUARE Live fashion returns to the screens of Callao City Lights! On the occasion of the opening of Paris Fashion Week, L'Oréal Paris has carried out a spectacular action in...
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
AUGMENTED REALITY (AR)
FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY
OCTOBER 2014 Actions on our screens FOX PUTS FANS INTO ITS MOST POPULAR SERIES, THANKS TO AUGMENTED REALITY To share the launch of several new seasons for series broadcast by Fox (The Walking Dead, Homeland and Marvel’s Agents of Shield), the channel turned Callao...
CALLAO CITY ARTS
NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS
APRIL 2023 Callao City Arts NIR FILLS THE MONTH OF APRIL WITH SPECTACULAR SKIES IN CALLAO CITY ARTS Israeli photographer Nir stars in April at Callao City Arts, the cultural and artistic initiative promoted by Cultura Inquieta and Callao City Lights. Our screens are...
THE AFRICAN COLOUR OF THANDIWE MURIU’S WORK IN CALLAO CITY ARTS
MARCH 2022 Callao City Arts THE AFRICAN COLOUR OF THANDIWE MURIU'S WORK IN CALLAO CITY ARTS The colourful photographic work of Thandiwe Muriu is the protagonist this March of Callao City Arts, the artistic outreach programme promoted by Cultura Inquieta and Callao...
OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS
MAY 2022 Callao City Arts OLIVER MAYHALL AND ANDREAS WANNERSTEDT, PROTAGONISTS IN MAY AT CALLAO CITY ARTS The month of May arrives at Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, with an exhibition of the work of British...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
