MARCH 2026
Actions on our screens
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
To mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City Lights. It’s a colourful display in which the soft drink can emerges from a basket full of red berries, creating a spectacular 3D effect.
The campaign was complemented by a product sampling event at the Samplia store in Plaza del Callao. Upon showing the QR code from the Samplia app for this promotion, customers received a free can of Nestea Red Berries and also had the chance to win a surprise prize from a prize pool (T-shirts, tote bags, etc.).
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
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PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
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‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
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Other actions in Callao City Lights
IMAGIN LAUNCHES CAMPAIGN FEATURING MARC MÁRQUEZ AT THE GRAN VÍA CIRCUIT
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HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS
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ADIDAS CHEERS ON RUNNERS AT THE MADRID MARATHON AT CALLAO CITY LIGHTS
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