CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
CALLAO CITY LIGHTS BROADCASTS NESTLÉ’S CHALLENGE TO QATAR’S PELDANYOS LIVE WITH ITS NEW TABLETS
OCTOBER 2025Actions on our screensCALLAO CITY LIGHTS BROADCASTS NESTLÉ'S CHALLENGE TO QATAR'S...
ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screens ALCARAZ STARS IN DANONE'S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY...
SPECIAL EVENT BY L’OREAL PARIS IN PLAZA DEL CALLAO
OCTOBER 2025Actions on our screensSPECIAL EVENT BY L'OREAL PARIS IN PLAZA DEL CALLAO L'Oréal Paris...
BRADLEY COOPER VINICIUS JUNIOR AND MALUMA STAR IN THE BOSS BOTTLED BEYOND CAMPAIGN.
OCTOBER 2025Actions on our screensBRADLEY COOPER, VINICIUS JUNIOR, AND MALUMA STAR IN THE BOSS...
CIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC
OCTOBER 2025Actions on our screensCIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN...
CALLAO CITY LIGHTS, SHOWCASE OF THE RYDER CUP
SEPTEMBER 2025 Actions on our screensCALLAO CITY LIGHTS, THE RYDER CUP CAMPAIGN SHOWCASE IN MADRID...
100 YEARS OF CINES CALLAO
CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY
CINES CALLAO CELEBRATES ITS CENTENARY WITH A BINGO NIGHT INSPIRED BY 1980s CINEMA
‘THE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID NEWS
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El susurro del fuego (The Whisper of Fire). Hundreds of people queued...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With Leo Harlem as master of ceremonies, the winner of this edition was Alex...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and screenwriter, director and producer Scott Cooper were the stars of the European...
PREMIERES
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit American series whose new instalment can be seen at Max. Young and not so...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La nueva generación’, the platform's original series that premiered on 16...
3D AD CAMPAIGNS
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè Latte, the dairy products firm has launched a refreshing 3D campaign on...
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
LIVE BROADCASTS
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
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AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Other actions in our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
