CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
MEXICO ON DISPLAY AT CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensMEXICO ON DISPLAY AT CIRCUITO GRAN VÍAMexico is not only the...
IBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA
JANUARY 2026Actions on our screensIBERIA PROMOTES ITS FLIGHTS TO ORLANDO AT THE CIRCUITO GRAN VÍA...
CALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL AND INTERNATIONAL BRANDS IN 2025
DECEMBER 2025Actions on our screensCALLAO CITY LIGHTS AND GRAN VÍA CIRCUIT, SHOWCASE FOR NATIONAL...
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA...
EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT...
JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS...
OMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensOMODA & JAECOO PROMOTES THE OMODA 5 SUV AT THE GRAN VÍA...
PEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPEPCO PROMOTES ITS NEW STORE ON CIRCUITO GRAN VÍA The Polish...
100 YEARS OF CINES CALLAO
CINES CALLAO TURNED PLAZA DEL CALLAO INTO AN OUTDOOR SUMMER CINEMA TO CELEBRATE ITS 100TH ANNIVERSARY WITH MADRID
CINES CALLAO IS CELEBRATING ITS 100TH ANNIVERSARY BY INVITING MADRID TO A FREE SUMMER CINEMA EVENT
AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA
OUR CASE STUDIES
CAROLINA HERRERA GOOD GIRL
CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION | Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe Creative agency: Publicis Carolina Herrera turned the Plaza del...
GILLETE LABS
GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY | GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...
HALLOWEEN FANTA
FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY | FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...
OUR LATEST EVENTS
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an exclusive evening that brought together wine lovers, businesspeople...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his wife, Alejandra Silva, at our cinemas. The couple returned to Spain to...
THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTS
NOVEMBER 2025EVENTS IN OUR SPACE THE CANARY ISLANDS AUDIOVISUAL AND VIDEO GAME INDUSTRY SHOWCASES ITS STRENGTH AT CALLAO CITY LIGHTSThe Canary Islands audiovisual and video game industry shows its strength at Callao City LightsThe terrace of Cines Callao and its...
PREMIERES
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...
CALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADN
MAY 2025CCL IN MEDIACALLAO CITY LIGHTS, AT THE PRESENTATION OF THE XXI INTERNATIONAL SHORT FILM FESTIVAL ADNFran López Gallego, director of Cines Callao, was one of the guests at the presentation of the XXI International University Short Film Festival AdN which,...
3D AD CAMPAIGNS
CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER
JULY 2024 Actions on our screens CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...
KAIKU FLOODS MADRID’S GRAN VIA WITH ICED COFFEE
JULY 2024 Actions on our screens KAIKU FLOODS MADRID'S GRAN VIA WITH ICED COFFEE Kaiku floods Madrid's Gran Vía with freshness. To promote its cold coffee for individual consumption, Kaiku Caffè Latte, the dairy products firm has launched a refreshing 3D campaign on...
MAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE
JUNE 2024Actions on our screensMAGNUM FILLS THE PLAZA DEL CALLAO WITH PLEASURE Magnum, the ice cream brand of the Unilever group, displays its creativity with this new 3D action in which it invites you to try its new Pleasure Express flavours. Under the claim...
LIVE BROADCASTS
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SCREEN SYNCHRONIZATION
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MOBILE RETARGETING
CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS We have just reached an agreement with Omnia Mobile, a technology company of the Infinia Group specialising in outdoor advertising,...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS
NOVEMBER 2020 Callao City Arts BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...
ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS
SEPTEMBER 2020 Callao City Arts ZIQIAN LIU AND JUAN DELCAN, PROTAGONISTS IN SEPTEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic program developed with the Cultura Inquieta collaboration, presents this month as its guests to the Chinese photographer Ziqian...
CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN
MAY 2020 Callao City Arts CULTURA INQUIETA AND CINES CALLAO WILL EXHIBIT INSPIRATIONAL ARTWORKS TO CELEBRATE THE BEGINNING OF THE REOPENING AFTER LOCKDOWN In order to celebrate the lockdown end, Cultura Inquieta and Callao City Lights have prepared, within their...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Other actions in our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
