CALLAO CITY LIGHTS NEWS

All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.

100th Anniversary of Cines Callao

100 YEARS OF THE BEST CINEMA

We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.

THE NEW GTA IS PLAYED IN CALLAO CITY LIGHTS

NOVEMBER 2026 ACTIONS ON OUR SCREENSTHE NEW GTA IS PLAYED IN CALLAO CITY LIGHTSRockstar Games has announced on the outdoor screens at Cines Callao the arrival of Grand Theft Auto VI, the latest edition of the popular action-adventure video game series with millions of...

NATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS

NOVEMBER 2026 ACTIONS ON OUR SCREENSNATURGY PROMOTES ITS REPAIR SERVICE AT CALLAO CITY LIGHTS“The next step in energy isn’t a tariff. It’s a conversation” and “Things get sorted by talking”. This is the message behind the new campaign that Naturgy has launched on our...

DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA

NOVEMBER 2026Actions on our screens DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA“Your ex is better Callao”. Disney+ uses humour to announce the premiere of its new series, La emperatriz divorciada, on the outdoor screens at Cines Callao....

ESRADIO COVERS THE 100TH ANNIVERSARY OF CINES CALLAO

OCTOBER 2026CCL IN THE MEDIA ESRADIO COVERS THE 100TH ANNIVERSARY OF CINES CALLAO Esradio’s “Kilómetro Cero” program interviewed our CEO, Josué Reyzábal, to discuss the centennial of our movie theaters and the milestones that have taken place throughout the year to...

RDE BUSINESS CONSORTIUM: SUPPORTING CHILD VACCINATION IN VULNERABLE COUNTRIES

OCTOBER 2026CCL IN THE MEDIA RDE BUSINESS CONSORTIUM: SUPPORTING CHILD VACCINATION IN VULNERABLE COUNTRIES Once again this year, we are committed to child vaccination in vulnerable countries, supporting the Vaccines4Children project, led by Gavi, the Vaccine Alliance...

CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDS

OCTOBER 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDSFor the fifth consecutive year, we hosted a new edition of the Bazaar Women of the Year Awards, a global initiative organized by Harper’s BAZAAR editions around the world,...

MARKETING ACTIONS ON OUR SCREENS

100 YEARS OF CINES CALLAO

cine de verano

CINES CALLAO TURNED PLAZA DEL CALLAO INTO AN OUTDOOR SUMMER CINEMA TO CELEBRATE ITS 100TH ANNIVERSARY WITH MADRID

SUMMER CINEMA AT CINES CALLAO

CINES CALLAO IS CELEBRATING ITS 100TH ANNIVERSARY BY INVITING MADRID TO A FREE SUMMER CINEMA EVENT

AY-CALLAO

AY, CALLAO! CINES CALLAO CELEBRATED ITS CENTENARY WITH A NIGHT OF CABARET, PRIDE AND POPULAR CINEMA

OUR CASE STUDIES

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL

CAROLINA HERRERA GOOD GIRL LIVE BROADCASTING, ON-SITE INTERACTION |  Carolina HerreraTECHNYCAL SPECIFICATIONS Campaign date: November 2022 Advertiser: Puig Carolina Herrera Media agency: Publicis Groupe  Creative agency: Publicis Carolina Herrera turned the Plaza del...

GILLETE LABS

GILLETE LABS

GILLETE LABS DYNAMIC CREATIVITY, 3D CREATIVITY |  GilleteFICHA TÉCNICA Campaign date: October and November 2022 Advertiser: Procter & Gamble Media agency: DENTSU Creative agency: - To announce the launch of Gillette Labs, a new razor with an exfoliating bar that...

HALLOWEEN FANTA

HALLOWEEN FANTA

FANTA HALLOWEEN 3D CREATIVITY, CONTEXTUALIZED CREATIVITY  |  FantaTECHNICAL SPECIFICATIONS Campaign date: October-November 2022 Advertiser: Fanta Media agency: Mediacom Creative agency: Maramura In order to increase market share, especially among young people and...

OUR LATEST EVENTS

PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES

PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES

MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring singer-songwriter Rosana Arbelo. An intimate and deeply personal project,...

YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS

YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS

MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to present its new spring-summer collection, featuring actress Paula...

PREMIERES

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’

JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' Skyshowtime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a psychological thriller starring a distinguished cast of actors who attended...

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’

JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And Just Like That’, the spin-off of the successful ‘Sex and the City’. A...

3D AD CAMPAIGNS

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS

OCTOBER 2024 Actions on our screens  MCDONALD'S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS  With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald's app on the outdoor screens of Cines Callao. A 3D piece that lets us...

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

XIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍA

SEPTEMBER 2024Actions on our screensXIAOMI 14T SERIES ARRIVES AT CIRCUITO GRAN VÍAXiaomi surprises at Circuito Gran Vía with a 3D action developed on the occasion of the launch of its new 14T Series smartphone family. A terminal with four cameras, designed in...

CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER

CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER

JULY 2024 Actions on our screens  CALLAO FILLS UP WITH HOLIDAYS THANKS TO AMERICAN TOURISTER  The luggage brand American Tourister has launched a refreshing campaign in Callao City Lights to publicise its colourful proposal for this summer. A 3D action in which...

LIVE BROADCASTS

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW

DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW  One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...

TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO

TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO

FEBRUARY 2018 Actions on our screens  TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO  For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...

SCREEN SYNCHRONIZATION

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MOBILE RETARGETING

AUGMENTED REALITY (AR)

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CALLAO CITY ARTS

BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS

BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS

NOVEMBER 2020 Callao City Arts  BRAN CUZI, THIS MONTH IN CALLAO CITY ARTS   This November, Callao City Arts, our cultural section created in collaboration with Cultura Inquieta, offers a sample of the work of German audiovisual artist Bran Cuzi, along with a special...

CORPORATE SOCIAL RESPONSIBILITY

CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION

CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION

FEBRUARY 2021 CSR ACTIONS ON OUR SCREENS  CALLAO CITY LIGHTS COLLABORATES WITH THE JUEGATERAPIA FOUNDATION   Callao City Lights has selflessly joined the promotion of the documentary 'La quimio jugando se pasa volando', the new initiative of the Juegaterapia...

CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT

CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT

SEPTEMBER 2020 Our corporate Events   CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT   On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...

FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’

FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’

JULY 2020 Other actions in our screens  FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’   Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...

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