JUNE 2019
Actions on our screens
CALLAO, EPICENTRE OF THE UEFA CHAMPIONS LEAGUE FINAL OUTDOORS
The Champions League final has also been played in Callao. Some of the main sponsors of this competition and other collaborating brands have chosen the most visited place in Spain and the third most travelled place in Europe (113 million people per year) to promote actions abroad related to the aforementioned championship. Specifically on the recently renovated outdoor screens of Callao City Lights.
Mastercard, Lay’s, Pepsi Max, PlayStation, Santander, Hoteles.com and Cadena Ser have used these large format media to communicate their link to one of the biggest international football events. For its part, Standard Chartered Bank, sponsor of Liverpool FC, carried out a special action by spreading some of the support messages from the team’s fans who used the #StandRed label on Twitter. In addition, PlayStation 4 broadcast live on the screens of Callao City Lights the final of the UEFA eChampions League, an online competition organised by UEFA and Electronics Arts Sports, the publisher of FIFA 19.
Other premieres at Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series...
