CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens UBER PROMOTES ITS TRAIN TICKET SERVICE AT CALLAO CITY...
MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’.
NOVEMBER 2024 Actions on our screens MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’. From...
THE FESTIVAL OF THE FIRST OLIVE OIL FROM JAÉN COMES TO THE SCREENS OF CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens THE FESTIVAL OF THE FIRST OLIVE OIL FROM JAÉN COMES TO THE...
LOS CHICOS DEL CORO’ FILL THE SCREENS OF CALLAO CITY LIGHTS WITH EMOTION
NOVEMBER 2024 Actions on our screens LOS CHICOS DEL CORO' FILL THE SCREENS OF CALLAO CITY LIGHTS...
POKÉMON INVASION IN CALLAO SQUARE
NOVEMBER 2024 Actions on our screens POKÉMON INVASION IN CALLAO SQUARE On the occasion of the...
DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens DOP JABUGO APPEALS TO THE PRIDE OF BELONGING AT CALLAO CITY...
EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN CALLAO CITY LIGHTS
NOVEMBER 2024 Actions on our screens EUCERIN COMBINES 3D AND CGI AT EPIGENETIC SERUM LAUNCH IN...
UNDER ARMOUR´S CAMPAIGN WITH ANTONIO RÜDIGER AT CIRCUITO GRAN VÍA
NOVEMBER 2024 Actions on our screens UNDER ARMOUR´S CAMPAIGN WITH ANTONIO RÜDIGER AT CIRCUITO...
OUR CASE STUDIES
TOMMY X SHAWN
TOMMY X SHAWN MOBILE RETARGETING | TOMMY HILFIGERTECHNYCAL SPECIFICATIONS Campaign date: March - April 2023 Advertiser: Tommy Hilfiger Media agency: PVH IBERIA Creative agency: - With the aim of boosting awareness, digital engagement and viralisation of the new Tommy...
SEPHORA FENTY BEAUTY HELLA THICC
SEPHORA FENTY BEAUTY HELLA THICC ADVERTISING DOMINANCE | SEPHORATECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sephora Media agency: Dentsu Creative agency: – Last spring Rihanna showed off her most seductive look at Circuito Gran Vía. The Barbados...
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal Paris TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: L'Oréal Paris Media agency: Zenith Media Creative agency: - The aim was to raise awareness of the...
OUR LATEST EVENTS
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
3D AD CAMPAIGNS
BIMBO, PURE SPECTACLE IN CALLAO
APRIL 2024 Actions on our screens BIMBO, PURE SPECTACLE IN CALLAO The curtain opens and an appetising sandwich of smoked salmon, avocado, egg and mayonnaise appears. This is the spectacular 3D action that Bimbo has just unveiled on the outdoor screens of Cines...
MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
MARCH 2024 Actions on our screensMARTINI INVITES US TO 'DARE' IN GRAN VÍA CIRCUIT Dare to be Martini'. This is the proposal made by the popular Italian drink in the new campaign that has just been launched in Circuito Gran Vía. A colourful 3D piece starring the toast...
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
MARCH 2024 Actions on our screensEXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA On the occasion of the presentation of Iberdrola's new Green Stable Plan, an army of flying saucers invaded Madrid's Plaza del Callao on 9 March. An innovative action that...
SCREEN SYNCHRONIZATION
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PREMIERES
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of friendship full of humor starring, among others, Mario Vaquerizo, Isabel...
FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA’ THE NEW DISNEY+ SERIES
JANUARY 2024 EVENTS IN OUR SPACE FILM AND FASHION AT THE PREMIERE OF `CRISTÓBAL BALENCIAGA' THE NEW DISNEY+ SERIES Cines Callao put on its best clothes to welcome the stars of 'Cristóbal Balenciaga', the new series about the life of the enigmatic Basque designer...
MOBILE RETARGETING
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER 2019 The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted public was made up of women (53.65%)...
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
JANUARY 2020 Actions on our screens TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance...
CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS We have just reached an agreement with Omnia Mobile, a technology company of the Infinia Group specialising in outdoor advertising,...
LIVE BROADCASTS
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2021 Callao City Arts GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS Rémi Cabarrou, also known as Roger Kilimanjaro, is the guest artist this February at Callao City Arts, the cultural initiative promoted by Callao City Lights and...
MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS
JANUARY 2021 Callao City Arts MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS Callao City Arts, our cultural initiative designed in collaboration with Cultura Inquieta, opens 2021 with an exhibition of the work of Marta Bevacqua and Mark Parris....
PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN, IN CALLAO CITY ARTS IN DECEMBER
DECEMBER 2020 Callao City Arts PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN AT CALLAO CITY ARTS IN DECEMBER This December, Callao City Arts, the cultural program promoted by Cultura Inquieta and Callao City Lights, features the participation of...
CORPORATE SOCIAL RESPONSIBILITY
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Other actions in our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR
MARCH 2020 Actions on our screens CALLAO CITY LIGHTS TURNS OFF ITS SCREENS ON THE OCCASION OF THE EARTH HOUR On March 28th, Callao City Lights turned off its screens for one hour to join the 'Earth Hour' initiative promoted by WWF around the world. A gesture aimed...
