CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
LASERUM EMPLOYS HUMOR TO PROMOTE ITS LASER HAIR REMOVAL AT CALLAO
MARCH 2025 Actions on our screens LASERUM EMPLOYS HUMOR TO PROMOTE ITS LASER HAIR REMOVAL AT...
REDKEN PRESENTS ITS NEW HAIR SERUM BY SABRINA CARPENTER
MARCH 2025 Actions on our screens REDKEN PRESENTS ITS NEW HAIR SERUM BY SABRINA CARPENTERRedken,...
CALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025
MARCH 2025Actions on our screensCALLAO CITY LIGHTS JOINS WWF EARTH HOUR 2025In support of WWF's...
VIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍA
MARCH 2025Actions on our screensVIAJES EL CORTE INGLÉS TAKES YOU TO IRELAND IN CIRCUITO GRAN VÍAOn...
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
MARCH 2025 Actions on our screens GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE To...
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo,...
ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA
MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start...
OUR CASE STUDIES
TOMMY X SHAWN
TOMMY X SHAWN MOBILE RETARGETING | TOMMY HILFIGERTECHNYCAL SPECIFICATIONS Campaign date: March - April 2023 Advertiser: Tommy Hilfiger Media agency: PVH IBERIA Creative agency: - With the aim of boosting awareness, digital engagement and viralisation of the new Tommy...
SEPHORA FENTY BEAUTY HELLA THICC
SEPHORA FENTY BEAUTY HELLA THICC ADVERTISING DOMINANCE | SEPHORATECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sephora Media agency: Dentsu Creative agency: – Last spring Rihanna showed off her most seductive look at Circuito Gran Vía. The Barbados...
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal Paris TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: L'Oréal Paris Media agency: Zenith Media Creative agency: - The aim was to raise awareness of the...
OUR LATEST EVENTS
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary film that gives visibility to the young farmers who are...
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar performance by the flamenco dancer Joaquín Cortés and the chance to...
OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
OCTUBRE 2024Events in our spaceOCO, THE SHOW' FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS The shows are back at Callao City Lights. On 25 October we celebrated the premiere of ‘Oco, The Show’, a flamenco and rock show in which 23 artists demonstrate the power and...
3D AD CAMPAIGNS
ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...
THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE
MAY 2024 Actions on our screens THE PLANET OF THE APES ARRIVES AT THE CALLAO SQUARE On the occasion of the upcoming premiere of 'Kingdom of the Planet of the Apes', Disney is launching a campaign in Callao City Lights. An action made up of the most outstanding...
SCREEN SYNCHRONIZATION
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
PREMIERES
DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF ‘DEL REVES 2’.
JUNE 2024 EVENTS IN OUR SPACE DISNEY SURPRISES WITH A VIDEMAPPING AT THE PREMIERE OF 'DEL REVES 2' On the occasion of the preview of 'Inside Out 2' at Callao Cinemas, Disney made a spectacular videomapping action on the walls of our emblematic Sala 1, where the...
DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF ‘INSIDE OUT 2’
JUNE 2024 EVENTS IN OUR SPACE DISNEY FILLS CALLAO CINEMAS WITH EMOTIONS AT THE PREMIERE OF 'INSIDE OUT 2' Many children and celebrities attended the premiere of 'Inside Out 2', the second part of the successful animated film that Disney released 9 years ago. An...
JOVIAL PREMIERE OF ‘RADIOGRAFÍAS’ AT CINES CALLAO
MAY 2024EVENTS IN OUR SPACEJOVIAL PREMIERE OF 'RADIOGRAFÍAS' AT CINES CALLAOA jovial atmosphere and a large audience at the premiere of 'Radiografías', a short film starring a group of children in Neurology at the Niño Jesús Children's Hospital, their parents,...
MOBILE RETARGETING
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER 2019 The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted public was made up of women (53.65%)...
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
JANUARY 2020 Actions on our screens TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance...
CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS We have just reached an agreement with Omnia Mobile, a technology company of the Infinia Group specialising in outdoor advertising,...
LIVE BROADCASTS
THE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO
DECEMBER 2017 Actions on our screensTHE CHRISTMAS LOTTERY DRAWING, ONCE AGAIN IN CALLAO Just like in years past, the Christmas Lottery drawing was broadcast live on 22 December on Cines Callao's outdoor screens, thanks to the collaboration of Loterías y Apuestas del...
SEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE
SEPTEMBER 2017 ACTIONS ON OUR SCREENSSEPHORA PRESENTS SINGER RIHANNA ALONG WITH THE FENTY BEAUTY MAKE-UP LINE To present the Fenty Beauty by Rihanna make-up line in Spain, the perfume chain Sephora used Cines Callao's outdoor screens in Madrid, with the collaboration...
AUGMENTED REALITY (AR)
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
CALLAO CITY ARTS
GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2021 Callao City Arts GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS Rémi Cabarrou, also known as Roger Kilimanjaro, is the guest artist this February at Callao City Arts, the cultural initiative promoted by Callao City Lights and...
MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS
JANUARY 2021 Callao City Arts MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS Callao City Arts, our cultural initiative designed in collaboration with Cultura Inquieta, opens 2021 with an exhibition of the work of Marta Bevacqua and Mark Parris....
PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN, IN CALLAO CITY ARTS IN DECEMBER
DECEMBER 2020 Callao City Arts PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN AT CALLAO CITY ARTS IN DECEMBER This December, Callao City Arts, the cultural program promoted by Cultura Inquieta and Callao City Lights, features the participation of...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Other actions in our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
