CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
MARKETING ACTIONS ON OUR SCREENS
SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTS
MAY 2025Actions on our screens SOLTOUR INVITES US TO DISCONNECT IN CALLAO CITY LIGHTSPunta Cana,...
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
MAY 2025Actions on our screens MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIAMichelin once...
QÉ! BRINGS THE ‘CHOCOLATE EFFECT’ TO LIFE WITH CGI LINKED TO CALLAO CITY LIGHTS
MAY 2025Actions on our screens QÉ! BRINGS THE 'CHOCOLATE EFFECT' TO LIFE WITH CGI LINKED TO CALLAO...
WARNER BROS BRINGS SUPERMAN TO CALLAO SQUARE
MAY 2025Actions on our screens WARNER BROS BRINGS SUPERMAN TO CALLAO SQUAREOn the occasion of its...
CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN WRESTLING MATCH HELD IN THE PENINSULA.
MAY 2025Actions on our screens CALLAO CITY LIGHTS WILL BROADCAST LIVE THE FIRST OFFICIAL CANARIAN...
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest...
ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN VÍA
MAY 2025Actions on our screens ALHAMBRA CELEBRATES ITS CENTENARY ‘UNHURRIED’ ON CIRCUITO GRAN...
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe...
OUR CASE STUDIES
TOMMY X SHAWN
TOMMY X SHAWN MOBILE RETARGETING | TOMMY HILFIGERTECHNYCAL SPECIFICATIONS Campaign date: March - April 2023 Advertiser: Tommy Hilfiger Media agency: PVH IBERIA Creative agency: - With the aim of boosting awareness, digital engagement and viralisation of the new Tommy...
SEPHORA FENTY BEAUTY HELLA THICC
SEPHORA FENTY BEAUTY HELLA THICC ADVERTISING DOMINANCE | SEPHORATECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sephora Media agency: Dentsu Creative agency: – Last spring Rihanna showed off her most seductive look at Circuito Gran Vía. The Barbados...
L’OREAL PRO XXL LIFT
L'OREAL PRO XXL LIFTLIVE BROADCASTING, ON-SITE INTERACTION, 3D CREATIVITY | L'Oreal Paris TECHNYCAL SPECIFICATIONS Campaign date: October 2022 Advertiser: L'Oréal Paris Media agency: Zenith Media Creative agency: - The aim was to raise awareness of the...
OUR LATEST EVENTS
THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK
APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our space, specifically the covered anteroom of our recently inaugurated...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The Chosen’, which will be released in cinemas on 10 April and later on...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as a new venue available for corporate events. A place full of history...
3D AD CAMPAIGNS
RENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT
JUNE 2024Actions on our screensRENFE SHOWS ITS COMMITMENT TO TRAVELERS IN GRAN VÍA CIRCUIT Renfelaunches a campaign in Circuito Gran Vía to show the improvements of its railway services, with more trains and destinations and with the best punctuality commitment. The...
ON THE ROAD AND BEYOND’, THE NEW MICHELIN AT CALLAO CITY LIGHTS
MAY 2024 Actions on our screens ON THE ROAD AND BEYOND', THE NEW MICHELIN AT CALLAO CITY LIGHTS An impressive ship appears to be entering the Plaza del Callao from the screens of Callao City Lights. It is the surprising 3D campaign that Michelin has launched to...
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign that Malta Tourism has launched in Callao City Lights to promote...
SCREEN SYNCHRONIZATION
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PREMIERES
ILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’
SEPTEMBER 2024EVENTS IN OUR SPACEILIA TOPURIA PARALYSES CALLAO AT THE PREMIERE OF ‘MATADOR’Great expectation in the Plaza del Callao to receive the UFC Featherweight World Champion, Ilia Topuria, at the preview of his documentary ‘Matador’. The fighter came to our...
RTVE RELEASES IN CALLAO ‘WILD VALLEY’ ITS NEW DAILY FICTION
SEPTEMBER 2024 EVENTS IN OUR SPACE RTVE RELEASES IN CALLAO 'WILD VALLEY' ITS NEW DAILY FICTION RTVE trusts again in Cines Callao. On this occasion, to celebrate the premiere of 'Valle salvaje', an ambitious daily fiction produced by STUDIOCANAL in collaboration with...
SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’.
SEPTEMBER 2024 EVENTS IN OUR SPACE SUCCESSFUL PREMIERE OF THE SECOND SEASON OF ‘THE LORD OF THE RINGS: THE RINGS OF POWER’. Large crowds in the Plaza del Callao to see up close some of the main characters of ‘The Lord of the Rings: The Rings of Power', the...
MOBILE RETARGETING
CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER
JANUARY 2020 Actions on our screens CALLAO CITY LIGHTS: AROUND 48 MILLION IMPACTS BETWEEN OCTOBER AND DECEMBER 2019 The Callao City Lights screens achieved, during the last quarter of 2019, about 48 million impacts. The impacted public was made up of women (53.65%)...
TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL
JANUARY 2020 Actions on our screens TOMMY HILFIGER AND CALLAO CITY LIGHTS OR HOW TO COMBINE OUTDOOR AND MOBILE TO ENHANCE BRAND RECALL One of the latest developments in the outdoor advertising has been the possibility of retargeting your campaigns. This advance...
CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS
NOVEMBER 2019 Actions on our screens CALLAO CITY LIGHTS REACHES AN AGREEMENT WITH GRUPO INFINIA TO OFFER RETARGETING TO ITS CLIENTS We have just reached an agreement with Omnia Mobile, a technology company of the Infinia Group specialising in outdoor advertising,...
LIVE BROADCASTS
PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL
JUNE 2019 Actions on our screens PLAYSTATION 4 CHOOSES CALLAO SCREENS TO BROADCAST THE UEFA ECHAMPIONS LEAGUE FINAL The UEFA eChampions League final, an online competition organised by UEFA and Electronics Arts Sports, publisher of FIFA 19, was also held in Madrid....
TELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW
DECEMBER 2018 Actions on our screensTELEMADRID BROADCASTS THE CHRISTMAS LOTTERY DRAW One more year, the screens of Callao City Lights broadcast live the extraordinary draw of the Christmas Lottery, on this occasion, by the hand of Telemadrid. The public of the area...
TELEMADRID CELEBRATED VALENTINE’S DAY AT CINES CALLAO
FEBRUARY 2018 Actions on our screens TELEMADRID CELEBRATED VALENTINE'S DAY AT CINES CALLAO For Valentine's Day, last 14 February, the show "En Boca de Todos," broadcast by Telemadrid, wanted to pay tribute to lovebirds with a direct connection from Callao Square. At...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS
FEBRUARY 2021 Callao City Arts GOLDEN SPAGHETTI AND SMOKE SPHERES, THIS FEBRUARY AT CALLAO CITY ARTS Rémi Cabarrou, also known as Roger Kilimanjaro, is the guest artist this February at Callao City Arts, the cultural initiative promoted by Callao City Lights and...
MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS
JANUARY 2021 Callao City Arts MARTA BEVACQUA AND MARK PARRIS INAUGURATE 2021 IN CALLAO CITY ARTS Callao City Arts, our cultural initiative designed in collaboration with Cultura Inquieta, opens 2021 with an exhibition of the work of Marta Bevacqua and Mark Parris....
PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN, IN CALLAO CITY ARTS IN DECEMBER
DECEMBER 2020 Callao City Arts PHOTOGRAPHER ELENA SHUMILOVA AND VISUAL ARTIST KIYAN FOROOTAN AT CALLAO CITY ARTS IN DECEMBER This December, Callao City Arts, the cultural program promoted by Cultura Inquieta and Callao City Lights, features the participation of...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS JOINS THE ‘RED ALERT EVENTS’ MOVEMENT
SEPTEMBER 2020 Our corporate Events CALLAO CITY LIGHTS JOINS THE 'RED ALERT EVENTS' MOVEMENT On September 17th, the outdoor screens of Callao City Lights were dyed red as a sign of support for the 'Red Alert Events' movement, which aims to give visibility to the...
FESBAL AND HMG CHARITY ACTION TO END THE ‘HUNGER QUEUES’
JULY 2020 Other actions in our screens FESBAL AND HMG CHARITY ACTION TO END THE 'HUNGER QUEUES’ Together with Havas Media Group, FESBAL (Spanish Federation of Food Banks) has started a campaign to end the 'hunger queues', which have increased as a result of the...
CALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA
Other actions on our screensCALLAO CITY LIGHTS PARTICIPATES IN THE AEPE FEDERATION CAMPAIGN TO SUPPORT THE EXTERIOR MEDIA With the aim of recalling the benefits offered by the exterior media and coinciding with the de-escalation in the state of alarm caused by COVID...
