CALLAO CITY LIGHTS NEWS
All the news about Callao City Lights. Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre.
100 YEARS OF THE BEST CINEMA
We are celebrating our 100th anniversary. A century marked by cinematic milestones and innovations that have made the Cines Callao building an icon in the worlds of cinema, events and outdoor advertising.
MARKETING ACTIONS ON OUR SCREENS
FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT...
CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
FEBRUARY 2026Actions on our screensCRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO...
ANDALUSIA TOURISM PROPOSES A PACT TO TOURISTS IN ITS CAMPAIGN DISPLAYED IN CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensANDALUSIA TOURISM PROPOSES A PACT TO TOURISTS IN ITS CAMPAIGN...
NIKE CELEBRATES ALCARAZ’S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT...
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS...
CIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE
JANUARY 2026Actions on our screensCIRCUITO GRAN VÍA, FITUR 2026 SHOWCASE Once again this year, the...
100 YEARS OF CINES CALLAO
CINES CALLAO CELEBRATES SAN ISIDRO BY BRINGING MADRID’S PRIDE TO THE BIG SCREEN IN THE YEAR OF ITS CENTENARY
CINES CALLAO CELEBRATES ITS CENTENARY WITH A BINGO NIGHT INSPIRED BY 1980s CINEMA
‘THE CENTENARY OF CINES CALLAO, FEATURED ON TELEMADRID NEWS
OUR CASE STUDIES
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL
BALEARIC ISLANDS CONQUER CALLAO WITH MEDITERRANEAN SOUL MOBILE RETARGETING | Agència d'Estratègia Turística de les Illes Balears (AETIB)TECHNICAL SPECIFICATIONS Campaign date: January 2024 Advertiser: Agència d'Estratègia Turística de les Illes Balears (AETIB) Media...
TAG HEUER
TAG HEUER 3D CREATIVITY | TAG HEUERTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Tag Heuer Media agency: Publicis Creative agency: - To celebrate TAG Heuer Carrera's 60th anniversary, the Swiss brand launched a new range of the collection featuring...
FORMULA 1 THE EXHIBITION
FORMULA 1 THE EXHIBITION ADVERTISING DOMINANCE | SOLD OUTTECHNYCAL SPECIFICATIONS Campaign date: April 2023 Advertiser: Sold Out Media agency: Sold Out Creative agency: – On the occasion of the inauguration in Madrid of the exhibition 'Formula 1 The Exhibition',...
OUR LATEST EVENTS
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises creative, talented and inspiring women. Bad Gyal, Bianca Jagger, María...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao, announced their partnership at a press conference where they presented...
PREMIERE OF ‘LAS HIJAS DE LA CRIADA’
DECEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘LAS HIJAS DE LA CRIADA’Atresmedia once again chose our venue, this time for the premiere of the series ‘Las hijas de la criada’ (The Maid's Daughters), based on the novel of the same name by Sonsoles Ónega, which won the...
PREMIERES
PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’
NOVEMBER 2025EVENTS IN OUR SPACE PREMIERE OF ‘TODOS LOS LADOS DE LA CAMA’Many familiar faces attended the premiere of ‘Todos los lados de la cama’, the latest instalment in the iconic film series that began with El otro lado de la cama more than 20 years ago.Director...
MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMAS
NOVEMBER 2025EVENTS IN OUR SPACE MAGICAL PREMIERE OF ‘NOW YOU SEE ME 3’ AT CALLAO CINEMASThere was a festive and magical atmosphere at the premiere of Now You See Me 3, the latest instalment in the successful suspense and magic saga, which took place at Cines Callao....
CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE PREMIERE OF ‘REVERSIÓN’Our iconic Theater 1 hosted the premiere of Reversión, a psychological thriller directed by Jacob Santana. The film's stars, Jaime Lorente and Manu Vega, were in attendance, along with...
3D AD CAMPAIGNS
ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWIS
MAY 2025Actions on our screens ZESPRI FLOODS THE PLAZA DEL CALLAO WITH KIWISZespri, the largest kiwifruit marketer in the world, launches a 3D campaign in Callao City Lights. A fun piece showing an animated Kiwi Zespri Green playing in a soft toy machine, while a Kiwi...
DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSS
MAY 2025Actions on our screens DORMINATUR WATCHES OVER OUR SLEEP IN CALLAO CITY LIGHTSThe pharmaceutical company Esteve has chosen our screens to announce the launch of DormiNatur Gummies Forte. The piece shows a heavenly world in which an endearing little sheep...
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the launch of its Pica Gold Bears. A new version of its original golden...
LIVE BROADCASTS
MIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUARE
JULY 2024Actions on our screensMIRAVIA BRINGS THE OLYMPIC GAMES TO CALLAO SQUAREHuge attendance at the Plaza del Callao. Miravia, the Spanish platform specialising in beauty and fashion products and official e-commerce services sponsor of the Paris 2024 Olympic Games,...
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
FEBRUARY 2024 Actions in our screens GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE Garnier's action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check...
CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN
APRIL 2023 Actions in our screens CEPSA AND CALLAO CITY LIGHTS CELEBRATE IN CALLAO THE BIGGEST CAR KARAOKE IN SPAIN Who hasn't felt like Shakira, Rosalía or even Pavarotti when driving? Singing while driving fills us with energy, relaxes us and makes us have fun. In...
SCREEN SYNCHRONIZATION
JURASSIC PARK’S DINOSAURS COME TO CALLAO
Other actions on our screensJURASSIC PARK'S DINOSAURS COME TO CALLAO For the world premiere of Jurassic World: Fallen Kingdom, Universal Pictures used Callao City Lights' outdoor screens for a synchronised action, announcing the viewing of the first trailer for the...
SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA
APRIL 2017 Actions on our screens SAMSUNG HOSTS A SYNCHRONISED ACTION ON THE SCREENS OF GRAN VÍA To launch the new Galaxy S8 device, Samsung hosted a spectacular action, simultaneously using five screens in Callao Square, including the Callao City Lights screens....
MOBILE RETARGETING
CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021
JULY 2021 Actions on our screens CALLAO CITY LIGHTS: MORE THAN 27 MILLION IMPACTS IN THE SECOND QUARTER OF 2021 The Callao City Lights screens achieved, during the first quarter of 2021, more than 27 million impacts. 50,29% of the audience was male and 49,71%...
BALEARIC TOURISM’S MOBILE RETARGETING CAMPAIGN
JUNE 2021 Actions on our screens BALEARIC TOURISM'S MOBILE RETARGETING CAMPAIGN New retargeting action on the screens of Callao City Lights. Between 19 and 25 May, AETIB - Agència d'Estratègia Turística de les Illes Balears carried out a campaign to promote...
NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY
JUNE 2021 Actions on our screens NEARLY 9.6 MILLION OF DOOH IMPACTS IN MAY The number of impressions achieved by our screens continues to increase. The speeding up of the vaccination process and the end of the state of alarm are encouraging the presence of the...
AUGMENTED REALITY (AR)
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CALLAO CITY ARTS
CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS
APRIL 2022 Callao City Arts CEDERBERG AND TIRADOR FILL WITH CONTRAST THE SCREENS OF CALLAO CITY ARTS Callao City Arts brings two contrasting proposals in April. The minimalism of the Swedish photographer Marcus Cederberg and the frenetic rhythm of the images of...
WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS
FEBRUARY 2022 Callao City Arts WINTER LANDSCAPES AND GEOMETRIC SHAPES COME TO CALLAO CITY ARTS Callao City Arts, the artistic project of Cultura Inquieta and Callao City Lights, brings this February to our out-of-home screens an exhibition of the work of photographer...
TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS
NOVEMBER 2021 Callao City Arts TRISTAN HOLLINGSWORTH AND MRE, PROTAGONISTS IN NOVEMBER AT CALLAO CITY ARTS Callao City Arts, the artistic programme of Cultura Inquieta and Callao City Lights, offers this November an exhibition of the work of the American...
CORPORATE SOCIAL RESPONSIBILITY
CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT ‘SAVE UKRAINE: #STOPWAR’
MARCH 2022 Actions on our Screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CONCERT 'SAVE UKRAINE: #STOPWAR' Held in Warsaw, this charity event was broadcast in more than 20 countries and was attended by artists and personalities, including the president of Ukraine....
CALLAO CITY LIGHTS JOINS ‘EARTH HOUR’ 2022
MARCH 2022 ACTIONS ON OUR SCREENS CALLAO CITY LIGHTS JOINS 'EARTH HOUR' 2022One more year, Callao City Lights joins the 'Earth Hour' initiative promoted by WWF. The main buildings in different capitals around the world will be switched off for one hour (from 20.30h to...
‘TELÉFONO DE LA ESPERANZA’ APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH
JULY 2021 CSR ACTIONS ON OUR SCREENS 'TELÉFONO DE LA ESPERANZA' APPROVES THE SUMMER HASHTAG #AquíSufriendo IN FAVOUR OF MENTAL HEALTH Teléfono de la Esperanza (TDLE) has launched an advertising campaign that, based on the popular summer hashtag #AquíSufriendo...
